Download - May - June 2015 - Homesteadddbc.homestead.com/DDBC_News_May-June_2015.pdf · 8 DDBC News, May-June 2015 47th DDBC National Seminar Two more speakers added to program Valerie Jabbar,

May - June 2015

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4 DDBC News, May-June 2015

OFFICIAL PUBLICATION DDBC of Southern California

Dave Daniel, Editorwww.ddbcsocal.org

VOL. LII NO. 3 2015 • ISSN 00117862 Executive Director: Susan Steele

OFFICERS: President: Cheryl Van Den Hende (Monterrey); First Vice Presi-dent: Patti Winsell; Second Vice President: Sue Bargsten (DPI Specialty Foods); Third Vice President: Lisa Juarez (Cacique); Secretary: Cynthia Yarak; Treasurer: Bill Mackie (Processor’s Marketing and Research); Advisor: Connie Thatcher (Advantage Sales & Marketing).

DIRECTORS: Tracy Gemoll (Food 4 Less); Matt Hebert (Insight Food Sales); Dave MacDonald (Stremick’s Heritage Foods); Silvia Quiroz (Cardenas Markets); Laura Taketomo (Food 4 Less), Nancy Tyler (Acosta), Jim Veregge (Unified Grocers), Liz Wilson (Ralphs), Miriam Welch (Albertsons).

PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; §Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, 1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; §Harold Davis, 1980; Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04; Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; Rigo Landeros, 2008; Rey Garza, 2009; Lisa Juarez, 2010; Stacy Gilbert, 2011; Neil Swanson, 2012; Bill Mackie 2013; Connie Thatcher 2014.

HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey, 1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Hobbs, 1987; §A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Simon, 1989; §Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Garcia and

§Art Jelin, 1992; §Lou Agrati, 1993; §Bernie Brener, 1994; Mark Levey, 1995; §Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; §Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser and Burhan Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013; Dave Daniel and Cheryl Kennick, 2014.

RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976; §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud” Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; §Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, 1987; §Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, 1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Porter, 1995; John Brass, 1996; Jim Veregge, 1997; §Bernie Brener; §Jean Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia Quiroz, 2013; Laura Taketomo, 2014.

PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. “Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, 2007; Debra Zimmerman, 2012.

LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; §Bill MacAloney, 2012; Gilbert de Cardenas, 2013; Eleanor Bennett, 2014; Kevin Davis, 2014.

SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Bill Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; Jon Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Rowen, 2013; Craig Covell and John Nielsen, 2014.

§ — Deceased.

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OFFICIAL PUBLICATION DDBC of Southern California

Calendar

About the cover

In This Issue: 47th DDBC National Seminar Valerie Jabbar, Vice President of Merchandising for Ralphs Grocery Co., and celebrated Chef Aarón Sánchez, star of “Chopped” on the Food Network, who is sponsored by Cacique, Inc., have joined Greg McNiff (Albertsons) as keynote speakers for the 47th National DDBC Seminar scheduled for Sept. 11-13 at the Laguna Marriott Resort and Spa in Dana Point, according to General Chairman Laura Taketomo (Food 4 Less). See more information on the Seminar on Pages 8-13.

A look back at DDBC March meeting Kevin Coupe wowed the membership at the March meeting in Garden Grove with his look into the future. “Every business will change in the next five years,” he said. “The way we see things now are not the way we will see them soon.” Story and photos begin on Page 22.

The Big Cheese(s) Luke Abbott (Monterrey) and Emily Aguilar are profiled as the May and June Big Cheese Award honorees. They will be presented their Awards at the July meeting. Find out more about both Big Cheeses beginning on on Page 16.

www.ddbcsocal.org

Advantage Sales 19 Bay Cities 15 Cacique 2-3 Daisy Brand Cover, 19 DSW Distribution 29 Horizon Sales Corp. 4 IDDBA 5

Advertiser index

Items to be submitted for editorial consideration should be sent to: Editor, DDBC News, P.O. Box 4533, Hunting-ton Beach, CA 92605-4533.

All submissions are subject to edit-ing for style and content.

Advertising, editorial information For advertising information in the

DDBC News, contact Dalva Fisher at 435-674-3504 or Pacific Rim Publish-ing Co., P.O. Box 4533, Huntington Beach, CA 92605-4533. 714-375-3900. FAX: 714-375-3906.

DDBC NEWS (USPS 152-360, ISSN 00117862) is published 10 times per year for the DDBC of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington Beach, CA 92605-4533. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872, Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872.

Subscription rates are $30 per year. Membership in the DDBC includes a subscription. Copyright 2015 by the DDBC of Southern California. All rights reserved.

More calendar Page 30

Daisy, the No. 1 sour cream brand in the country, is poised to expand with a new production facility in Ohio on the drawing board, and a new way to deliver its product – a squeezable package.

The new look in packaging does not affect the product, which is 100 percent natural, the only ingredient being Grade A cream, no preserva-tives and no additives.

May 2-6 – Western Association of Food

Chains – Palm Desert. Information: www.wafc.com.

5 – Cinco de Mayo. 12 – DDBC’s Jean Dreshner Me-

morial Casino Night, Embassy Suites Hotel, Garden Grove. Information: 562-947-7016.

20 – Food Industry Circle Meet Your Inspectors Forum, Embassy Suites Hotel, Downey. Information: [email protected].

25 – Memorial Day. June

3 – Independent Operators Golf Tournament, Santa Rosa. Informa-tion: www.cagrocers.com.

7-9 – IDDBA Dairy Deli Bake, At-lanta. Information: www.iddba.org.

July 4 – Independence Day. 7 – DDBC Membership meeting,

Salute to City of Hope, Embassy Suites Hotel, Garden Grove. Informa-tion: 562-947-7016.

8 – CGAEF Golf Classic South-ern California, Pacific Palms, City of Industry. Information: www.cagrocers.com.

21 – CGAEF Golf Classic North-ern California, Blackhawk CC, Danville. Information: www.cagrocers.com.

August 19-20 – Unified Grocers Expo,

Long Beach Convention Center.

Marin Cheese 30 Monterrey 17 Nasser Co., Inc. 7 Premier Action Group 28 Roscoe’s 9 Savi Sales & Marketing 19 Square-H Brands/Hoffy 31


47th DDBC National Seminar

Two more speakers added to program

Valerie Jabbar, Vice President, Market-ing, Ralphs Grocery Co.

Two additonal keynote speakers have been announced for the 47th DDBC Na-tional Seminar according to General Chair-man Laura Taketomo (Food 4 Less).

They are Valerie Jabbar, Vice President of Merchandising for Ralphs Grocery Co., and celebrated Chef Aarón Sánchez, star of “Chopped” on the Food Network, who is sponsored by Cacique, Inc.

They join previously announced Greg McNiff, Senior Vice President, Merchan-dising & Marketing for Albertsons/Vons/ Pavilions as keynote speakers.

The Seminar will be conducted Sept. 11- 13 at the Laguna Hills Marriott in Dana Point.

“The Seminar Committee is keenly aware that having relevant speakers from the supermarket retail industry is what a majority of attendees want to see on the podium,” Takemoto said.

“We have taken that consideration to heart and have provided speakers from the two largest retail chains in Southern Cali-fornia to tell us exactly how they want us to do business with them,” she added.

“And then we are fortunate to have one of the most recognizable chefs in the coun-try added to the roster,” she said. “Sánchez is a spokesman for longtime DDBC mem-ber and supporter Cacique, Inc., and they were happy to make the arrangements to sponsor him.”

The Committe is not through yet. “We are awaiting confirmation of additional speakers and hope to be able to announce them soon,” Taketomo said.

The credentials of Jabbar and Sánchez are impressive.

Jabbar is the Vice President of Merchandising for Kroger Co.’s Ralphs Division. She is responsible for Merchandising for 218 Ralphs supermarkets located throughout Southern California and the Central Coast.

She began her career with Fry’s in 1987 as a clerk. Since then, she has held several

Aarón Sánchez, Celebrity Chef and star of “Chopped” TV show

Jabbar, VP of Ralphs, and Chef Sanchez will

have keynote roles

leadership roles, including Assistant Store Director, Category Manager, Drug/GM Co-ordinator, General Office Seasonal Man-ager, Assistant Director of Drug/GM and Director of Drug/GM, as well as District Manager in the Fry’s division. She was pro-moted to Vice President of Merchandising for Kroger’s Mid-Atlantic Division in 2012, and to her current post in November 2013.

She graduated high school in Scottsdale, Arizona and attended the Colorado Insti-tute of Art. She has also completed leader-ship seminars at Babson University and Darden University.

In 2012, Progressive Grocer recognized her with the Top Women in Grocery “Ris-ing Star” Award.

She is a newly elected Board member of the Western Association of Food Chains (WAFC). She was actively involved with the Mid-Atlantic women’s EDGE group and has continued in that mentorship role with the Ralphs women’s EDGE group.

Sánchez is the chef/partner of Paloma in Stamford, Conn. and recently opened Johnny Sánchez, alongside friend and col-league Chef John Besh, with locations in Baltimore and New Orleans. He is the co- star of Food Network’s hit series “Chopped” as well as the star of Cooking

Channel’s “Taco Trip,” FOX Life’s cook-ing series “3 Minutos con Aarón,” and the travel-food series “MOTOCHEFS.”

The son of celebrated Mexican cooking authority Zarela Martinez, his passion, com-mitment and skills have placed him among the country’s leading contemporary Latin chefs.

Celebrated by critics and contemporar-ies alike, he recently appeared at the White House as a guest chef and received the “Na-tional Award” at the Flavors of Passion Awards, honoring the nation’s best Latin chefs. He has also starred on multiple Food Network shows.

In addition to being a restaurateur, tele-vision personality, consultant and spokes-person, he is an author and entrepreneur.

Sánchez also designed a line of cook-ware products in collaboration with IMUSA and is a spokesperson for their “Global Kitchen” line. He is also a Chef Ambassa-dor for “Why Hunger,” a leader in building the movement to end hunger and poverty.

Sánchez’s creativity extends far beyond the kitchen. He is a partner at Daredevil Tat-too in NYC and is an avid music lover; he enjoys cooking to the sounds of Alabama Shakes, Amos Lee, Sade, and The Cure. He lives in Brooklyn.

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DDBC of Southern California, P.O. Box 1872, Whittier, CA 90609; 562-947-7016; FAX: 562-947-7872; [email protected].

Two-Night Package By Aug. 1 After Aug. 1

Deluxe Room Couple $1,299.00 $1,399.00 Deluxe Room Single $ 999.00 $1,099.00

Additonal night stay – Available for $250.00 each night. Two-night Seminar package includes hotel, taxes, resort fees, internet access, valet parking for one vehicle, all meals, entertainment and business sessions.

Children’s packages are available for $130.00 per child (Ages 5-12).

PAYMENT INFORMATION Register early to save money. Rooms are limited. Cancel-

lation policy: Payment of Seminar package will be refunded, less $100 administrative costs, if received prior to Aug. 1. After Aug. 1, payment fee is NOT refundable.

Names (For badges; include spouse’s name)

Enclosed payment summary: Seminar Payment $__________ Additional room night $__________ Golf $__________ Spa $__________ Children’s package $__________ Sponsorship/Hosting $__________

Total enclosed $__________

Company name Packages

Golf E-mail address

Make checks payable to: “DDBC of Southern California” and mail registration, along with payment, to: DDBC, P.O. Box 1872, Whittier, CA 90609.

47th National Seminar Presented by the DDBC Laguna Cliffs Marriott • Dana Point; Sept. 11-13, 2015

GOLF/SPA PACKAGES

GOLF: 7th Tisdell Cup – National DDBC Golf Scramble at Monarch Beach

Golf Club Friday, Sept. 11, 12:15 Tee Time - $250

Per Golfer or $950 Per Foursome

SPA: at Laguna Cliffs Marriott Spa, $250 Per Person

Spa

Specify: Couple ___ Single ___ Specify: Thursday ___ Sunday ___

Sponsor Levels Available: General $400 ___ Bronze $1,500 ___ Silver $2,500 ___ Gold $5,000 ___ Platinum $10,000 ___ Other ___

Name on Credit Card__________________________________

Credit Card number___________________________________

Signature___________________________________________

Expiration Date______________________________________

DDBC News, May-June 2015 11

47th DDBC National Seminar

2015 DDBC’s National Seminar Committee

General Chairman Laura Taketomo ............................................ Food 4 Less

Co-Chairman Lisa Juarez ..................................................... Cacique Inc.

Committees Ed Silva (AV) .................................................. Ralphs Michael Rodriques (AV) ............................... Ralphs

Connie Thatcher (Program) ......................... Advantage Sales ......................................................................... & Marketing

Sue Bargsten (Food) ...................................... DPI Specialty ......................................................................... Foods

Sarah Ramirez (Food) ................................... DPI Specialty ......................................................................... Foods

Jann Beecher-Seidel (Festival Luncheon) .. LeGrand ......................................................................... Marketing

Sharon Fails (Festival Luncheon) ................ Nasser Co., Inc. Patti Winsell (Festival Luncheon) Barbara Dolbee (Festival Luncheon) .......... Bonert’s Pies Gayle DeCaro (Festival Luncheon) ............ Gelson’s

Bob Dressler (Golf) ....................................... Advantage Action Dave MacDonald (Golf) ................................ Stremick’s ......................................................................... Heritage Foods

Steve Nguyen (Golf) ...................................... Unified Grocers Brian Svoboda (Golf) .................................... Carl Buddig

Jim Veregge (Sponsorship/Hosting) ............ Unified Grocers Silvia Quiroz (Sponsorship/Hosting) ........... Cardenas ......................................................................... Markets

Melissa Griffin (Sponsorship/Hosting) ....... Stater Bros. Liz Wilson (Sponsorship/Hosting) ............... Ralphs Grocery

Kristal Clark (Silent Auction/Advisor) ....... Advantage Sales ......................................................................... & Marketing

Della Frorenza (Silent Auction) ................... Nasser Co., Inc. Stacy Gilbert (Silent Auction) ...................... Smithfield/ ......................................................................... Farmland

Larry Eiffert (Entertainment) ..................... JTJ Sales Cynthia Yarak (Entertainment)

Cheryl Van Den Hende (DDBC President) . Monterrey Susan Steele (DDBC, Registration) ............. Exec. Director Bill Mackie (Processor’s Marketing) .......... Treasurer Dave Daniel (Pacific Rim Publishing) ......... DDBC News

Quest makes encore appearance for DDBC

Popular Southern California show and dance band Quest will be the entertainment and music for dancing at the 47th National DDBC Seminar Sept. 11-13 at the Laguna Cliffs Marriott in Dana Point.

Quest was the band that wowed members of the DDBC at the January Dinner/Dance and Installation of Officers at the Orange Hill Restaurant.

“Quest is one of the premier groups of its type and being able to book them for a busy Saturday night during the prime season is made possible by the underwriting of Monterrey ,” said Seminar Co-Chairman Lisa Juarez (Cacique, Inc.). When Luke Abbott heard of our predictament, he did not hesitate to step up to the plate to help defray the cost associated with an act of this caliber. The Semi-nar Committee and the entire DDBC appreciates his continued sup-port.”

In other news, General Chairman Laura Taketomo (Food 4 Less) announced a number of events that are under consideration and development to support the theme of “Teamwork.”

“We may have puzzles and contests for attendees to work to-gether to solve,” she noted. “We are still putting together the final details.

“Also, because the opening date of this year’s Seminar hap-pens to be 9-11, which coincides with the terrorist attacks of 2001, we want to have some sort of representation from the military, and we are close to announcing exactly what that will be,” she said.

Popular Southern California band “The Quest” per-formed for the DDBC in January for the Dinner/Dance and Installation of Officers at Orange Hill Restaurant. The group was well-received.

1. Liteline Foods 2. Monterrey

3.Unified Grocers

Seminar Sponsors


47th DDBC’s National Seminar Sponsorship Form

We ask you to be a part of the seminar by donating to this fund. Your company’s name will be added to the list of sponsors and published each month in the DDBC News as well as recognition at the seminar. Sponsors of $1,500 or more will have their company logo on signage and in DDBC News.

Company Name

Individual’s Name

Business Address

City, State, Zip

Please mail your check, made payable to the DDBC Sponsorship Fund, to the DDBC, P.O. Box 1872, Whittier, CA 90609-1872, along with this form. Thank you for your consideration.

Planning for the DDBC’s 47th National Seminar, which is scheduled to take place Sept. 11-13 at the Laguna Cliffs Marriott Hotel in Dana Point, is well underway.

Each sponsorship aids in the development of quality pro-grams and learning experiences.

$400 General Sponsor $1,500 Bronze Sponsor $2,500 Silver Sponsor $5,000 Gold Sponsor $10,000 Platinum Sponsor

General Sponsor ($400) Includes:

• Recognition in DDBC News • Recognition in Program Brochure

Bronze Sponsor ($1,500) Includes:

• Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large

Screens during All Business Sessions at Seminar

Silver Sponsor ($2,500) Includes:

• Recognition in DDBC News • Recognition in Program Brochure • Company Logo Displayed on Large


• Company Logo Displayed on Signage at Seminar

• Includes Golf Twosome at the DDBC Tisdell Cup Tournament, La Costa Course


• Includes Golf Foursome at the DDBC Tisdell Cup Tournament, La Costa Course

• Includes 2 Night Complete Seminar Package Including Room, Meals, Business Sessions & Entertainment (Single or Couple) at La Costa Resort & Spa

• Specific Event Hosting and Recogni-tion During Seminar: Specific Event Choice Will Be Offered on a First Reserve Basis. Includes Extra Signage Recognition and Event Banner at Specific Hosted Event. Sponsoring Company Products Will Be Highlighted and/or Sampled During Event.

Platinum Sponsors Recieve Platinum Recognition!!!

Your Sponsorship levels Gold Sponsor ($5,000-$9,999)

Includes: • Recognition in DDBC News • Recognition in Program Brochure at

Event • Company Logo Displayed on Large



• Includes Golf Foursome at the DDBC Tisdell Cup Tournament, La Costa Course

OR 2 Night Single Seminar Package in-cluding room, meals, Business Sessions & Entertainment at La Costa Resort and Spa

Platinum Sponsor ($10,000+) Includes:

• Recognition in DDBC News

Send news of your company to: Editor, DDBC News

P.O. Box 4533 Huntington Beach, CA 92647

or email: [email protected]

• Recognition in Program Brochure • Company Logo Displayed on Large



47th National DDBC Seminar Sponsors

Silver

Platinum

Gold

Bronze


• May 12 – Third Jean Dreshner Memo-rial Casino Night, Embassy Suites Hotel, Garden Grove. Information: 562-947-7016.

• July 7 – DDBC Membership meeting honoring City of Hope, including a Silent Auction Fundraiser, Embassy Suites Hotel, Garden Grove. Information: 562-947-7016.

September 11-13 – 47th DDBC Na-tional Seminar, Laguna Cliffs Marriott, Dana Point. Information: 562-947-7016.

October 13 – DDBC membership meet-ing honoring Tom Keyes with Lifetime Achievement Award, Embassy Suites Ho-tel, Garden Grove. Information: 562-947- 7016.

November 17 – DDBC membership meeting, Election Night, Embassy Suites Hotel, Garden Grove. Information: 562- 947-7016.

The DDBC Board of Directors has released its line-up for the Big Cheese Award honors for 2015.

Luke Abbott (May) and Emily Aguilar (June) are featured in this issue of DDBC News.

The honorees for the remainder of the year will be featured in the appropriate issue of the magazine.

Jan. — No award. Feb. – Ivan Smith of Alliance

Managed Sales. March – Miriam Welch of

Albertsons. April – No award.

Monterrey (to be presented in July).

June – Emily Aguilar of Daisy Brand (to be presented in

July). July – No award. Aug. – No award.

Sept. – Robert Burke of Ad-vantage Action (to be pre-

sented in October). Oct. – Damien Valdez of Super

King Markets. Nov. – Connie Thatcher of

Advantage Sales & Marketing. Dec. – Melissa Griffin of Stater

Bros. (to be presented in November). May – Luke Abbott of

Big Cheese honorees announced

DDBC Happenings

Susan Steele elevated to Executive Director position Longtime Dairy Deli Bakery Council

(DDBC) of Southern California Business Manager Susan Steele has been elevated to Executive Director.

The decision was made by the Board of Directors at their February meeting.

“The Board of Directors felt it was time to give Susan the appropriate title to go along with all the work she does on behalf of the Council,” said 2015 President Cheryl Van Den Hende (Monterrey).

“It was a unanimous decision. She has fulfilled those duties since the late Bud Moorman retired in 2000. Her duties … and the way she has carried them out … out- grew her previous title of Business Man-ager. This was well-deserved and a long time in coming. We look forward to a long, continuing relationship with her.”

Steele is the only paid employee of the DDBC.

Steele started as a part-time bookkeeper in 1992 under Moorman, the Council’s first, and up until now, the only Executive Di-rector.

Susan Steele

then my hours increased as Bud came in less and less until he retired in 2000. Then, I went full-time,” she said.

was responsible for much more. She orga-nized all the Board meetings and assisted in every Council event, concentrating on the National Seminar, the Resource Directory, golf tournaments, special events, awards, regular membership meetings, liasions with hotels and other meeting spaces and ven-dors, while maintaining all historical files.

“I have worked with Susan since she came aboard,” said DDBC News Editor Dave Daniel, “and our relationship has been one of solid, steady professionalism from the beginning.

“She makes sure I have the correct in-formation to include in each publication and continues to maintain our mailing list and collaboration with the printing company that produces the magazine,” he said.

“We cannot imagine working with any-one else and we at Pacific Rim Publishing are pleased the Council has taken the ini-tiative to elevate her to this august position. It is well-deserved after her years of ser-vice in the past ... and in the years to come. This is a great honor for her ... and the DDBC.” “I started working part-time with Bud, Her title was Business Manager, but she

Upcoming Events

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Big Cheese Award May Luke Abbott, Monterrey

By DAVE DANIEL Editor, DDBC News

Luke Abbott is not one to live in the past … he’s much too busy running Monterrey and guiding it into the future to dwell on the history of the 43-year-old San Diego-based company.

But if you do press his memory button, the pride in the company’s growth comes to the forefront.

That is one of the reasons he has been selected as the Big Cheese Award honoree for the month of May by the Dairy Deli Bakery Council (DDBC) of Southern California. He will receive his award at the July membership meeting.

When he joined the company (formerly Monterrey Provisions) founded by Dick Herrman, he was a 22-year-old college student majoring in accounting. He passed his CPA exam, but never ap-plied for his license.

“They wouldn’t let me leave,” he said. “My father had always advised me to work for a big company.

When I started at Monterrey, I think there were 42 people. We serviced only San Diego, Riverside and Orange Counties. I started as an Accounts Payable Clerk. By my second week, I was put in charge of marketing and IT ... and in less than three years, I was put in charge of the entire company.

“That says a lot about the company … putting a 25-year-old in charge of a $16 million business at the time,” he said.

He continues to practice the lessons he learned. “It goes to show that if one works hard and is committed to the cause by putting in extra hours and by doing what is needed to be done, a merit-based company is a good place to be. We are not a stuffy culture here and there are tremendous opportunities if you are willing to pour your heart into all that you do here. No one micro-manages. We are in a special place at a special time. Let’s have some fun creating some-thing that has never existed before.”

The day-to-day business continues to grow. The company oper-ates out of an 82,000-square foot facility in San Diego and re-cently opened a second 156,000-square foot warehouse in Okla-homa City. In the next 4-5 years, the company will open ware-houses in Atlanta and Chicago.

“Our vision is to service the entire country with next-day ser-vice,” he said. The company grew by 49 percent last year and even more geographically. The reason, Abbott said, is because the customer is the most im-portant thing.

“What happens inside the building is ar-tificial,” he said, “The reality is our customer and we can never forget that. If we don’t have them, we don’t exist.”

Taking that mantra forward, he said, “We are customer-intimate. We understand the un-derlying needs of our customer. We don’t go in and tell them what we are going to do. We customize programs for each of our custom-

Susan and Luke Abbott.

ers, whether they have 5 or 20 stores. We do a lot of work for our customers.”

Besides running the company, Abbott makes many sales calls. “I am definitely involved in sales,” he said. “It is one of the main parts of my job. By focusing on the regional chains, such as Gelson’s, Bristol Farms and Sprouts, our corporate philosophy is to truly help our customers be successful.”

Abbott’s job requires extensive travel, both domestically and some internationally. That leaves the “love of my life” Susan to run the ship at home.

“I could not do what I do without her support,” he said. “She is the one who keeps everything running smoothly on the home front. We celebrated our 10th anniversary this year and I look forward to weekends at home with her and the family. We are an active family when we are together. We enjoy hiking in the area mountains, kayaking, bike riding, anything outdoors. We took a family vaca-tion to Maui last summer and the kids can’t stop talking about it. They want to go back.”

Oldest son Tommy, 19, is studying pre-med at UC Santa Bar-bara; daughter Halle, 15, and youngest An-drew, 5, are at home. Susan volunteers at Andrew’s school.

Some of the business travel overseas has included Susan on separate trips to Italy and France. “We visited Parma and went into a Prosciutto-aging cave where they sliced it for us and paired it with wine. That may be my favorite place,” he said.

“We also went to Paris one year for SIAL, the international food show,” he added, “and we had a wonderful time there.”

Continued on Page 30


Big Cheese Award June Emily Aguilar, Daisy Brand

Emily Aguilar, with Lucy and Devo

By DAVE DANIEL Editor, DDBC News

Like many in the food industry, Emily Aguilar is constantly on the move as West-ern Regional Sales Manager for Daisy Brand.

She makes work-related stops from Se-attle to San Diego, partnering with custom-ers to make Daisy Brand and their catego-ries successful.

That’s one of the reasons she has been selected as the Big Cheese Award honoree for the June by the Dairy Deli Bakery Coun-cil (DDBC) of Southern California. She will be presented her award at the July meeting.

Aguilar has a magnetic personality. No, honest. She really does.

She is easy-going and easy to talk with and most people describe her using highly positive adjectives … and she collects mag-nets.

“When I first started with Daisy, I was on Daisy’s retail team that traveled all over the country – Oklahoma, New Jersey, New York … anywhere a retail project needed assistance,” she said. “I collected magnets from every state I visited. I probably have collected half of the states.”

Daisy Brand sour cream is the company’s signature product. Daisy was founded in Chicago in 1918 and it made a variety of products, including cheeses. It was decided to do one thing … sour cream … and do it the best. The company moved to Dallas, opened a plant in nearby Garland, and made only sour cream. It is 100 percent natural, the only ingredient being Grade A cream, no preservatives and no additives.

product list in 2006. Daisy opened a sec-ond plant in Casa Grande, Ariz. and has plans for a third facility in Wooster, Ohio, giving it better capability to handle all ar-eas of the country.

“With a new, innovative squeezable package coming soon, there is a lot of growth opportunity on the horizon,” she said.

Aguilar’s liberal arts degree led her to the field of teaching, but that career lost its luster to her when she spent time in some classrooms of fifth- and sixth-graders. “The preteens made it hard on the teachers,” she said, “so I decided to do something else.”

That something else was the food indus-try. While still in college she went to work for Trader Joe’s, first as a crew member and then in the management program. She spent 8 years there before her mother, Marie Uskali, who worked for Daisy, told her the company was hiring.

“After a series of interviews, I was of-fered a position the day before Thanksgiv-ing 2005,” she said. “I had a lot to be thank-ful for that year.”

Aguilar joined Daisy 8 years ago. After her stint on the road, she was appointed to her current post in 2010.

Not bad for a self-described “Valley Girl” born in Thousand Oaks and living and

working out of Sherman Oaks. (“I traded one Oak for another Oak,” she said.) She graduated from Cal State Northridge with a degree in Chicano Studies and Spanish.

“I am half-Mexican and I wanted to un-derstand all the historical perspectives of my culture, from politics, government, art, history … everything,” she said. “I was an exchange student in Costa Rica so I could learn Spanish.”

Being bilingual helps her with the large number of Hispanic-owned and operated stores in California.

She began attending DDBC meetings when she became Regional Manager when her supervisor Chuck Forehand urged her to attend. “When I went to my first meet-ing, I did not know anyone,” she recalled. “John Nielsen (Acosta) invited me to sit with him and really made me feel welcome.”

She attends regularly and often is joined by her Advantage Sales & Marketing Busi-ness Manager Dan Devries.

“Every month I meet more and more people, lots of retailers, and I became more involved. I really look forward to the meet-ings and listening to the speakers. I have learned so much there on so many topics … and I really enjoy the genealogy produc-tions from Jim Veregge.”

She is involved with animal rescue or-ganizations, volunteering at the Best Friends Animal Society, which works at reducing the euthanasia of animals. She lives with her “pound puppy” Lucy, an adopted chihuahua mix. “I have a bumper sticker on my car that says ‘Who rescued who?’” she said. “Lucy is a devoted dog, to put it mildly.”

She also likes to travel. She returned to Costa Rica once (ask her about howler mon-keys), went on a cruise through the Medi-terranean with stops in Italy, Greece, Croatia, and Turkey) and has her sights set on other parts of Europe, including Spain. “My boyfriend wants to run with the bulls,” she shutters. Next up is a trip to Alaska.

She also enjoys riding her bike at the beach with her boyfriend Frank and working on her golf game, hiking, going to the dog park, and grilling outside “I am inside a lot, so as soon as I can I head outside,” she said.

Please join the DDBC in saluting her as the Big Cheese Award honoree for June.

The company added cottage cheese to its


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We are proud to congratulateEmily Aguilar on being named

DDBC Big Cheese June 2015.

We are so very proudto congratulate

DDBC’s Big Cheese

Emily Aguilar!What a great and deserving honor!

Congratulations!

CONGRATULATIONS

Luke Abbott of Monterrey Provisions

DDBC Big Cheese April 2015


Industry News

Longtime DDBC member Dan Devries (Advantage Sales & Marketing) is one of only three people awarded the 2014 Ac-count Executive of the Year for Daisy Brands.

Devries was presented his award by Daisy management at a recent elegant din-ner in his honor.

It was noted that “Dan’s solid relation-ships with Category Managers have proven invaluable to Daisy’s business and to ASM.”

Daisy management also noted Devries’ “tenacious follow-up” as a key strength in being successful with new items, promo-tional successes and many schematic wins.

“Dan’s ability to pivot promotional strat-egy on a dime,” is incredible to observe said one spokesman.

“Dan is the ‘best in class’”, said a spokesman for Advantage, “and the Daisy team of Chuck Foreman, National Sales Manager Trenton Potts, and Emily Aguilar continue year after year to sing his praises. His ASM team is also proud of his contin-ued accomplishments,” the spokesman said.

Sartori Cheese Program Sartori Company has announced the

launch of a Certified Cut and Wrap Cheese Program, a key education piece that serves as a guide for in-store cutting and wrapping of artisanal cheese. Sartori invites cheese mongers and enthusiasts to visit www.sartoricheese.com/cut-and-wrap to watch seven short episodes and test their knowledge to become “Sartori Certified.”

“Over the past few years, we’ve seen a significant increase in the number of cut and wrap shops opening their doors in the

Advantage Sales & Marketing Preparedness for Food Facilities, Greening and Sustainability, Injury Prevention and more.

The program is presented by the agen-cies that make up the RWFPC, including regulatory representatives from the local en-vironmental health departments (Los Ange-les, San Bernardino, Orange and San Di-ego Counties and the City of Vernon) to the State and Federal level (California Depart-ment of Public Health, CalOSHA, USDA & FDA). Forum topics are a culmination of the best thinking from these agencies about the latest regulations or issues they see in industry and forum topic suggestions from FIBR members.

For more details and to register, visit: 6th Bi-Annual Southern California 2015 Meet Your Inspectors Forum.

Specialty Foods continue record growth

The specialty food industry is a bright spot in the U.S. economy. In 2014, sales of specialty food topped $100 billion for the first time, with retail and foodservice sales reaching a record $109 billion.

Retail sales of specialty food sales grew 19 percent from 2012 to 2014 versus a tepid 2 percent increase for all food. The indus-try, fueled by small businesses, now boasts 15 segments that exceed $1 billion in sales, including No. 1 cheese ($3.7 billion in sales; coffee; meat, poultry and seafood; chips, pretzels and snacks; candy; and yogurt.

These findings are from a report from the Specialty Food Association produced in conjunction with research firms Mintel In-ternational and SPINS/IRI. The report, The State of the Specialty Food Industry 2015, tracks U.S. sales of specialty food through supermarkets, natural food stores, specialty food retailers, and foodservice venues. Spe-cialty foods are broadly defined for the re-port as products that have limited distribu-tion and a reputation for high quality.

“The time is now for specialty food,” said Ron Tanner, vice president of philan-thropy, government and industry relations for the Specialty Food Association. “Con-sumers are looking for new tastes, foods with fewer and cleaner ingredients, health attributes, and products that are made by companies with values they care about. All of these define specialty food.”

United States. We recognized the opportu-nity for an improved consumer experience, seeing first-hand the numerous variations of how cheese mongers handle and care for artisan cheese,” said Chad Vincent, Sartori Chief Marketing Officer. “When executed well, cut and wrap can be a high margin destination that adds value to stores while being the best option to sell fresh, high qual-ity cheese to the end consumer.”

The program consists of seven episodes highlighting insights and recommendations including topics such as cheese case set up, sanitation and safety, cutting and wrapping multiple varieties of cheese, and merchan-dising and maintaining a cheese case.

Following the videos, a short 35-ques-tion exam will be presented with the op-portunity to become “Sartori Certified.”

“We spent more than a year interview-ing and working with the best cheese mon-gers and retailers in the business to get a wide view of best practices. We are excited to share this information,” added Vincent.

The program is open to all participants including independent cheese shop owners, deli specialists, cheese mongers, and cheese enthusiasts. Once participants pass the exam, they will receive an exclusive gift from Sartori and become “Sartori Certi-fied.”

FIBR Forum May 20 The bi-annual Southern California Meet

Your Inspectors Forum, one of the regular programs of the Food Industry Business Roundtable (FIBR), is scheduled for May 20 at the Embassy Suites Hotel in Downey.

The forum is a project of the Regional Wholesale Food Processors Committee (RWFPC). Since 2005, the bi-annual event attracts food industry professionals from all around Southern California: food proces-sors, grocers, food safety experts and oth-ers gather for this full day program which includes a networking lunch.

The forum provides a unique opportu-nity for food industry representatives to come and learn first-hand about the most recent and important regulatory laws or is-sues facing the industry, and to meet their inspectors in a friendly environment. Top-ics in the past have included Food Recalls, Country of Origin Regulations, Top 10 Vio-lations for Food Processors, Emergency


By DAVE KAHLE

Q. I’m new to sales and to business in general. I don’t want to make a “manners” or “etiquette” mistake that could cause prob-lems. Are there any special rules for busi-ness etiquette that I should know about?

A. That’s a question that I have rarely heard. But a good question, nonetheless. As new generations of sales people come into the profession, the culture changes some-what, and some of the old rules pass on. Every now and then, it’s a good idea to re-fresh some of the basic rules of business etiquette.

The fundamental rule is to think about the customer, and put yourself in his shoes. How would you want to be treated? Here are some specific applications:

1. If you don’t have an appointment and you want to intrude on a customer or colleague’s time, ask permission first. Say, “Is this a good time to talk?” or “May I have a moment of your time?”

2. If you walk into a customer’s office during inclement weather, hang your coat up and put your boots in the designated place instead of wearing them in to the of-fice.

3. Be careful about immediately using someone’s first name. North America is the only culture where this is acceptable. If your customer has another ethnicity in his/ her background, or is older or more estab-lished than you, or is more educated, he may view your use of his first name as an insult.

4. If you don’t know how to pronounce a person’s name, ask them to pronounce it for you. This shows respect for the other person.

5. When you enter another person’s work space, stand until he/she sits down. Never be the first person to sit down.

6. Ask permission to put your materials on the customer’s desk or table. Don’t just assume that you may do so.

7. If you are going to go over the allot-ted time, ask the customer’s permission to continue. Estimate how much more time you expect to need, and ask for permission.

8. Be courteous to everyone, from the person washing the windows on the office entryway to the CEO.

9. If you are going to take the custom-ers’ time, be sure that you have something that you believe they will consider of value to discuss with them. Be mindful and re-spectful of the customer’s time.

10. TURN OFF THE ********* CELL PHONE BEFORE YOU ENTER INTO ANY CONVERSATION WITH A CUS-TOMER!

Industry News

Questions and answers for sales people 11. If you must take a cell phone call,

and are within close proximity to anyone else, move to a more secluded area to have your conversation. Irresponsible cell phone users are some of the most irritating and rude people around. Don’t be one.

12. If you must have a cell phone con-versation within close proximity of other people, speak softly. You don’t have to shout.

13. Never discuss the details of a sales call with a colleague when you are within the customer’s building. You never know who the other people in the waiting room or on the elevator really are who can hear your conversation.

That’s a good list to get started. Good luck.

(This kind of insight into dozens of sales issues is available in the Sales Resource Center at www.davekahle.com. It houses 435 training programs to help everyone live more successfully and sell better. All deliv-ered over the internet, 24/7, for one low monthly fee. Kahle is one of the world’s leading sales authorities. He’s written 12 books, presented in 47 states and 10 coun-tries, and has helped enrich tens of thou-sands of sales people and transform hun-dreds of sales organizations. Sign up for his free weekly Ezine, His book, How to Sell Anything to Anyone Anytime, has been rec-ognized by three international entities as “one of the five best English language busi-ness books.”)

Dave Kahle

The H.J. Heinz Company and Kraft Foods Group have signed a Definitive Merger Agreement to form the Kraft Heinz Company.

The Merger will create the 3rd largest food and beverage company in North America and the 5th largest food and bev-erage company in the world.

The combined company is to be named The Kraft Heinz Company and to be co- headquartered in Pittsburgh and the Chicago area.

approximately $28 billion with eight $1+ billion brands and five brands between $500 million-$1 billion.

It is a stock and cash transaction, with Kraft shareholders to receive a special cash dividend of $16.50 per share upon closing and stock in the combined company repre-senting a 49% stake in the new company.

Berkshire Hathaway and 3G Capital will invest an additional $10 billion in The Kraft Heinz Company; existing Heinz sharehold-ers will collectively own 51% of the new company.

H.J. Heinz and Kraft Foods Group in merger

The new company will have revenues of


March Meeting of DDBC

Guest speaker Kevin Coupe receives a token of appreciation from Board of Di-rectors member and Program Chairman Jim Veregge (Unified Grocers).

Kevin Coupe, guest speaker at the March meeting, captivated the audience with his outlook on the coming changes in our lives and in business, saying compa-nies must stay ahead of the competition in order to thrive.

The future is now for business successes Kevin Coupe can see the future ... we

are in the midst of it as we speak. Coupe, the author of “Retail Rules! 52

Ways to Achieve Retail Success” and his website/blog www.morningnewsbeat.com, stated simply, “Every business will change in the next five years.”

He continued, “The way we see things now are not the way we will see them soon.”

Coupe stressed that businesses must adapt to the changing landscape and be rel-evant to now and to the next generation, which are rapidly converting to becoming digital customers.

He offered several examples of compa-nies that did not adapt to the changing times: Kodak, Radio Shack, Blockbuster, Barnes & Noble. They have been replaced by the likes of Amazon, HBO and Netflix, among others.

His remedy is simple. “Change.” He said business “must embrace change

and do it on your own terms, and not just on price.”

He pointed out television shows “Mad Men” which shows the way it was, and “Modern Family,” which shows things the way they are now.

“You cannot fight the last war,” he said. “You have to fight the next one.”

Coupe, who lives in Connecticut, started his blog more than 13 years ago, providing what he calls “business news in context, and analysis with attitude.” He has more than 30,000 subscribers. An independent survey recently ranked it as the “top industry news and information site.”

In other business at the meeting, Ivan Smith (Alliance Managed Sales) and Miriam Welch (Albertons/Vons/Pavilion) were presented with Big Cheese Awards by Dave MacDonald (Stremick’s Heritage Foods).

Smith was Big Cheese in February and Welch was the honoree in March.

Also, Laura Taketomo (Food 4 Less), General Chairman for the 47th National DDBC Seminar, and Lisa Juarez (Cacique, Inc.), Co-Chairman, made announcements about the September meeting.

Program chairman Jim Veregge (Unified Grocers) gave a rundown of the rest of the meetings scheduled for 2015.



Miriam Welch had fun with her speech after being intro-duced as the Big Cheese Award honoree for March.

Miriam Welch (Albertsons) receives the Big Cheese Award for March from Dave MacDonald.

Ivan Smith spoke eloquently during his brief speech upon receiving the Big Cheese Award for February.

Ivan Smith (right) of Alliance Managed Sales receives the February Big Cheese Award plaque from Dave MacDonald (Stremick’s Heritage Foods).

Ricardo Cabrera (Smithfield), Becky Villasenor (Cacique, Inc.), Tom Jones (Smithfield), and Bill Gomez (Smithfield).

Margie Diaz (Foster Farms) with Carlos Guerra (Director of Deli & Dairy for Superior Grocers).


Nancy Tyler (Acosta) and Bob Dressler (Advantage Action).

Jack Miller (Premier Action Group) and Patrick Jacobo (V and V Supremo).

Jason Orovillo (Ruiz), Riley Marshall (Bay Cities), and Joshua Linden (Bay Cities).

Mark Dixon (Acosta), Sue Bargsten (DPI Specialty Foods), and Laura Mastro (Mastro & Associates).

Frank Hernandez and Victor Gastelum, both of Alta Dena.

Lisa Juarez (Cacique, Inc.) and Silvia Quiroz (Cardenas Markets).



Dave MacDonald (Stremrck’s Heritage Foods) with Deborah Romero, recently retired from Superior Grocers.

Laura Taketomo (Food 4 Less) and Lisa Juarez (Cacique, Inc.) gave details of the 47th National Seminar, scheduled for Sept. 11-13 in Dana Point.

Wendy Muller (Mission Foods) and Cynthia Yarak.

Matt Hebert and Candace Allen, both of Insight Food Sales.

Aimee Mizrahi and Dawn Dudley, both of Anderson Inter-national Foods.

Mark Berge and Joye Crosby, both of Super King Markets.



Miriam Welch (Albertsons) was scouting out possible new products to introduce to the new company.

Vars Injijian (Sierra Nevada Cheese) took a quick opportu-nity to get off his feet during the show.

Kevin Davis (right), CEO of Bristol Farms, chats with Lloyd Greif (Greif & Co.), one of Davis’ key financial advisors.

Bret Presley and John Brass, both of J. Brass Company, man the Cedarlane booth.

Dean Sandello and Henry Rodriguez, both of Nasser Co., Inc.

Natural Products Expo West Attendance reaches 71,000 mark Expo West, the 35th Natural Products Expo – the world's larg-

est event devoted to natural and specialty food and beverages, or-ganics, and related products, established another attendance record at Anaheim Convention Center March 4-8.

Attendance reached a record of approximately 71,000, who checked out crowded trade show floors covering the main Con-vention Center, the adjoining Arena, the Hilton and Marriott Ho-tels, and the street plaza. More than 2,700 exhibitors were on hand, including 200 booths set up in the adjoining Hilton Hotel.

In 2014, Natural Products Expo West drew more than 63,000 industry members and 2,428 exhibitors.

Many keynote presentations were presented at the Marriott. In the past, upper level areas of the Convention Center were used for keynotes, but that space was utilized differently this year for show hosts, sponsors, demonstrations and meetings.


Gluten Free Products continue to dominate the new prod-ucts area.

Every aisle of every hall of the Anaheim Convention Center was packed from opening to closing.

Walter Robb (CEO, Whole Foods), Dr. James Dukes (Lib-eration Christian Group), Robin Edmunds (Sow Much), Will Allen (Growing Power), and Oscar Gonzalez (Northgate).

New Products were featured in the Lobby of the Convention Center.

Attendees work their way through the street plaza before entering the Convention Center.

Annette Uehara (DPI Specialty Foods) with Debbie Jones (J. Brass Company).

Natural Products Expo West


Retailer News

Caldecott assumes new posts at Bristol Farms

1/3-page ad here premier action group 4-c p.u. from may-june 2014 p. 8

Adam Caldecott has been appointed president and COO of Bristol Farms, according to a recent announcement.

He succeeds Kevin Davis as president, though Davis will con-tinue as CEO of the specialty chain. The company has not previ-ously had a COO.

Caldecott has been EVP, retail, since March 2014 after holding a variety of store operations and marketing positions for the past 18 years. The Carson-based company said no successor will be named to his previous title at this time.

Haggen has announced the first five members of its Pacific Southwest leadership team, based in Irvine.

According to Bill Shaner, CEO of the 100-store division, the five executives all have ties to other Southern California opera-tions. They are:

In his new role he will retain responsibility for marketing, mer-

chandising and store operations, and add oversight of sales and advertising, communication, signage and visual merchandising, and product demonstrations.

“With the economy continuing to improve and people spending again, we’re well positioned to take Bristol Farms to new heights.” Caldecott said.

Bristol Farms operates 13 Bristol Farms stores and two units of Lazy Acres. It is a division of Good Food Holdings, whose major-ity shareholder is Endeavour Capital, Portland, Ore., and which also includes six units of Seattle-based Metropolitan Markets.

Southern California division of Albertsons. • Chris Linskey, SVP, marketing. A veteran of Vons, Linskey

was most recently EVP, sales, with Intelligent Clearing Network after working for Valassis and Catalina Interactive.

• Rich Winters, VP, fresh foods, was formerly VP of sales and business development for Sun Pacific, Pasadena, and before that, VP of retail merchandising and marketing for the Northern Cali-fornia division of Safeway.

• Jaime Praeger, VP center store, was formerly director of His-panic category management for Smart & Final, Los Angeles.

• Melina Ranii, VP, human resources, was formerly director of recruitment and development for Trader Joe’s Co., Monrovia.

Shaner said other hirings will be announced as the company builds the division offices to about 100 people.

The Pacific Southwest division of Bellingham, Wash.-based Haggen is in the process of converting 100 former Albertsons and Safeway stores in Southern California, Arizona and Nevada to its own brand.

Haggen begins building on leadership team

Robert Piccinini, 73 Robert “Bob” Piccinini, Chairman of Save Mart Super-

markets headquartered in Modesto, died March 24, his fam-ily announced. He was 73.

In life, Piccinini was most passionate about two things – his family and his company. He purchased Save Mart from the Piccinini and Tocco families in 1985. Save Mart Super-markets owns and operates more than 240 stores in North-ern and Central California and Northern Nevada

• Wendy Oliver, SVP, operations. She was formerly VP of the


Eleanor Bennett, Unified Grocers

Lifetime Achievement Award

Eleanor Bennett Lifetime Achievement Award

Eleanor Bennett and the Dairy Deli Bak-ery Council not only have been synonymous for nearly 40 years, but they have been happy members of a mutual admiration society.

Bennett joined the then Deli Council in 1974 when she was promoted to Deli Buyer at Certified Grocers (now Unified Grocers), which continues as one of the major sup-porters of the Council since it was founded in 1960.

She retired a few years ago, but is being honored by the DDBC with its prestigious Lifetime Achievement Award at the May 21 meeting at the Embassy Suites Hotel in Gar-den Grove.

She began her food industry career in 1965 when she joined Certified in the In-ventory and Price control Department. She later moved to the Deli Purchasing Depart-ment as an assistant and worked with Pete Uraine and John Andikian, who both had served as Presidents of the DDBC. When Andikian was promoted to Manager of the Dairy Products Division, Bennett took over his post as Deli Buyer and soon joined the Council. She later became Frozen-Deli Pur-chasing Manager.

She was active in the Council from the start. She was elected to the Board of Di-rectors in 1976 and served as Vice-Presi-dent in 1977 before being elected President

in 1978. She had become the first woman in the organization to be honored with the Big Cheese Award in 1975 and was the first woman to hold both the vice-presidency and presidency. It took 10 years before Bennett’s

the second woman president in 1988. By 1978, Bennett was honored as the

Deli Sales Executive of the Year by Gro-cery Communications Magazine.

As a woman pioneer in the perishable foods industry, she recorded many firsts. She was the first woman Retailer of the Year in 1982, the first woman to serve as General Chairman of the National Deli Seminar (1991), and the first woman to be inducted into the DDBC Hall of Fame (1997).

She also was awarded the President’s Award in 1999, one of only seven individu-als to be so recognized and honored.

“Every one of those ‘firsts’ was not planned and each one of them came just one step at a time,” she said upon the eve of her Hall of Fame induction. “I have worked hard for Certified and the industry and have a very strong work ethic, giving extra effort, but that is just how I am.”

She was born Eleanor Kane in Pennsyl-vania and moved with her family to South-ern California at age six months. She grew up in Maywood and attended Huntington Park High, where she met Carroll, the man she would marry in 1956. He died in 2009. They had two children, Kathy and Russell.

Please join with the entire DDBC mem-bership in saluting her on the Lifetime Achievement Award. friend and colleague Diane Beecher became

“The focus and effect of a direct sales force”

Contact Steve Sipp for more information:Office: 909 305.0020 | Fax: 909 305.0060 | [email protected] | 308 N. San Dimas Ave., San Dimas, CA 91773

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One out of every six U.S. households is buying fast food for a dog on at least some of their QSR drive thru or take-out window visits. These visits translate to a staggering number of trips (more than 1,000,000,000 ... with a “B” ... annually) where the dog is the one “lovin’ it.”

A recent study on dog ownership and fast food habits conducted by Relevation Re-search found just over one third of canine owners ever drive thru with Fido in tow and four-fifths of those actually claim to order something specifically for him. McDonald’s is visited most often for the dog followed by Burger King and Wendy’s. Starbucks is patronized less often for the dog than its No. 2 U.S. sales position war-rants, despite offering Puppy Whip/ Puppuccino.

Relevation Research, a Barrington, Ill. based marketing research company, sur-veyed 1,499 nationally representative online

“Because of disposable incomes and empty nester status, Baby Boomer owners could be strong candidates for QSR,” Nan Martin, principal at Relevation Research, said. “But the Baby Boomer also has an evolving focus on health. That means menu items specifically targeted for dogs or dog- friendly in terms of ingredients will reso-nate best. QSR and dog food/treat manu-facturers should team up to design dog-safe offerings.Companies catering to the dog will win with owners who want to, guilt- free, feel like they’re spoiling the dog.”

Relevation Research, a management- owned, custom-marketing research firm, helps clients achieve greater competitive advantage through a better understanding of the relationships between products/ ser-vices/brands and their markets. For more information on Relevation Research or this survey, visit www.RelevationResearch.com or call Nan Martin at 847-852-5078.

Drive-thru news

Send your industry news to: Editor, DDBC News

P.O. Box 4533 Huntington Beach, CA 92647

email: [email protected]

‘Want Fido fries with that?’ consumers 18+ in March to learn that Millennials boast even more doggie trips than dog owners at large. No difference in the incidence of visiting for the dog was noted between males and females but males make more than twice as many doggie trips.

According to the 2013/14 APPA Na-tional Pet Owners Survey, dog ownership is expected to grow until 2018 with owners continuing the 20-year trend toward more and more pampering. The two population segments showing the most growth are Millennials and Baby Boomers.


VOL. L NO. 3 2014 • ISSN 00117862

Business Manager: Susan Steele OFFICERS: President: Connie Thatcher (Advantage Sales & Marketing);

First Vice President: Cheryl Van den Hende (Monterrey); Second Vice President: Sue Bargsten (DPI Specialty Foods); Secretary: Cynthia Yarak (Risvold’s); Trea-surer: Bill Back (Zacky Farms); Advisor: Bill Mackie (Nasser Co., Inc.)

DIRECTORS: Sharon Fails (Nasser Co., Inc.), Lisa Juarez (Cacique, Inc.), Debi Orrin (Litehouse Foods), Laura Taketomo (Food 4 Less), Jim Veregge (Unified Grocers), Liz Wilson (Ralphs), Miriam Welch (Albertsons), Patti Winsell (Horizon Sales Corp.).

PAST PRESIDENTS: §Sydney Fisher, 1960; Loyd Knutson, 1961; §Sam Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; §Pete Uraine, 1970; Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, 1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; Harold Davis, 1980; Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04; Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; Rigo Landeros, 2008; Rey Garza 2009; Lisa Juarez 2010; Stacy Gilbert, 2011; Neil Swanson, 2012; Bill Mackie 2013.

HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey, 1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George Hobbs, 1987; §A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus Simon, 1989;

Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob Garcia and §Art Jelin, 1992; §Lou Agrati, 1993; Bernie Brener, 1994; Mark Levey, 1995; Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser and Burhan Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013.

RETAILER OF THE YEAR: §Stan Coop, 1975; Bill MacAloney, 1976; §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud” Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, 1987; Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, 1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie Porter, 1995; John Brass, 1996; Jim Veregge, 1997; Bernie Brener; §Jean Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia Quiroz, 2013.

PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. “Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, 2007; Debra Zimmerman, 2012.

LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; Bill MacAloney, 2012; Gilbert de Cardenas, 2013; Eleanor Bennett, 2014.

SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, 1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; Bill Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; Jon Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Rowen, 2013.

§ — Deceased.

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Continued from Page 6

Calendar

1/6-page ad here marin cheese p.u. from march-april 2015 p. 38

September 7 – Labor Day. 10 – Monterrey Food Show, La Costa

Resort and Spa, Carlsbad. Information: www.monprov.com

11-13 – 47th DDBC National Seminar, Laguna Cliffs Hotel, Dana Point. Informa-tion: 562-947-7016.

13-15 – Rosh Hashanah. 16 – Mexican Independence Day. 22-23 – Yom Kippur. 27-29 – CGA Strategic Conference,

Palm Springs Convention Center. Informa-tion: www.cagrocers.com.

October 13 – DDBC Membership meeting, Em-

bassy Suites Hotel, Garden Grove. Infor-mation: 562-947-7016.

November 17 – DDBC Membership meeting, Elec-

tion Night, Embassy Suites Hotel, Garden Grove. Information: 562-947-7016.

11 – Veterans Day. 26 – Thanksgiving.

December 6-14 – Hanukkah. 25 – Christmas.

2016 January

18 – Martin Luther King Jr. birthday. February

2-3 – California League of Food Proces-sors Expo, Sacramento Convention Center. Information: www.clfp.com.

15 – President’s Day. March

6-9 – Refrigerated Foods Association Conference, St. Petersburg, Fla. Informa-tion: www.expowest.com.

11-13 – Natural Products Expo West, Anaheim Convention Center. Information: www.refrigeratedfoods.org

27 – Easter. April

9-13 – Western Association of Food Chains Convention, Honolulu.

22-30 – Passover. May

5 – Cinco de Mayo. 30 – Memorial Day.

June 5-7 – IDDBA Dairy Deli Bake, Hous-

ton. Information: www.iddba.org July

4 – Independence Day.

September 5 – Labor Day. 16 – Mexican Independence Day.

October 2-4 – Rosh Hashanah. 11-12 – Yom Kippur.

November 11 – Veterans Day. 24 – Thanksgiving.

December 24-Jan. 1 – Hanukkah. 25 – Christmas Day.

2017 January

16 – Martin Luther King Jr. birthday. February

20 – President’s Day. April

11-18 – Passover. 16 – Easter. 22-26 – Western Association of Food

Chains Convention, Palm Desert. May

5 – Cinco de Mayo. 29 – Memorial Day.

Abbott also is proud of Monterrey’s par-ticipation with the DDBC, especially that of 2015 President Cheryl Van Den Hende. “She was on the Board of Directors for a while before becoming President this year. We are so proud of her,” he said.

Abbott has been a supporter of the Coun-cil since the turn of the century. Monterrey stepped up for the 2015 Seminar in Sep-tember by sponsoring the The Quest band for Saturday night’s entertainment.

“I am so proud of this Association. I at-tended my first Seminar when it was in San Diego on Mission Bay in 2000,” he said, “and I’ve been to many events since then. I really admire the way the DDBC honors the founding principles, especially that this

business is built on relationships with other people.

“The heritage of the industry is cel-ebrated, which gives us all more depth and meaning for what we do. We learn about the history and the people. We may all be competitors, but we get the chance to hang out together in a relaxed environment. This is not cut-throat … we all have the same causes and relationships,” he said.

He cites one example. “I attended a Col-lege of Knowledge in Commerce at the Smart & Final offices several years ago,” he recalled, “and I met and sat next to Maureen Parks of English Bay cookies. We had never met before, but now both of our companies do a lot of business together.”

Please join the DDBC in saluting Abbott as the Big Cheese Award honoree for May.

Continued from Page 16

Big Cheese Luke Abbott ––

Specializing in fine

imported

and domestic

cheeses as well

as a wide variety of

gourmet foods.

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63 Paul Drive, San Rafael, CA 94903Phone: (415) 479-1200www.marincheese.com

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© 2

015

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DaisyBackCover.indd 1 4/22/15 9:38 AM

Download - May - June 2015 - Homesteadddbc.homestead.com/DDBC_News_May-June_2015.pdf · 8 DDBC News, May-June 2015 47th DDBC National Seminar Two more speakers added to program Valerie Jabbar,

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