Media and

Information Literacy

Quarter 1 – Module 5:

Types Of Media

(Print, Broadcast, New Media)

11/12

Media and Information Literacy – Grade 11/12 Self-Learning Module (SLM) Quarter 1 – Module 5: Types of Media (Print, Broadcast, New Media) First Edition, 2020 Republic Act 8293, section 176 states that: No copyright shall subsist in any work of the Government of the Philippines. However, prior approval of the government agency or office wherein the work is created shall be necessary for exploitation of such work for profit. Such agency or office may, among other things, impose as a condition the payment of royalties. Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names, trademarks, etc.) included in this module are owned by their respective copyright holders. Every effort has been exerted to locate and seek permission to use these materials from their respective copyright owners. The publisher and authors do not represent nor claim ownership over them.

Printed in the Philippines by Department of Education – SOCCSKSARGEN Region

Office Address: Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax: (083) 2288825/ (083) 2281893

E-mail Address: region12@deped.gov.ph\

Development Team of the Module

Writer: Jenelyn A. Abico

Editors: Dawn Hope S. Almuena, Mary Joy M. Velasco

Reviewers: Evelyn C. Frusa PhD, Rolex H. Lotilla, Arvin M. Tejada

Illustrator:

Layout Artist: John Lester B. Escalera/Karl Edward B. Panceles

Cover Art Designer: Reggie D. Galindez

Management Team: Allan G. Farnazo, CESO IV – Regional Director

Fiel Y. Almendra, CESO V – Assistant Regional Director

Crispin A. Soliven Jr., CESE - Schools Division Superintendent

Roberto J. Montero EdD, CESE - ASDS

Gilbert B. Barrera – Chief, CLMD

Arturo D. Tingson Jr. – REPS, LRMS

Peter Van C. Ang-ug – REPS, ADM

Gilda A. Orendain - REPS – Subject Area Supervisor

Belen Fajemolin PhD - CID Chief

Evelyn C. Frusa PhD - Division EPS In Charge of LRMS/ Subject Area Supervisor- ICT

Bernardita M. Villano - Division ADM Coordinator

Carlo S. Melendres, PhD - EPS – Senior High School Coordinator Subject Area Supervisor- ICT

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11/12 Media and

Information

Literacy Quarter 1 – Module 5:

Types of Media

(Print, Broadcast, New Media)

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Introductory Message

For the facilitator:

Welcome to the Media and Information Literacy with Grade 11/12 Self-Learning

Module (SLM) on Types of Media (Print, Broadcast, New Media)!

This module was collaboratively designed, developed and reviewed by educators both

from public and private institutions to assist you, the teacher or facilitator in helping

the learners meet the standards set by the K to 12 Curriculum while overcoming

their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and independent

learning activities at their own pace and time. Furthermore, this also aims to help

learners acquire the needed 21st century skills while taking into consideration their

needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of

the module:

As a facilitator you are expected to orient the learners on how to use this module.

You also need to keep track of the learners' progress while allowing them to manage

their own learning. Furthermore, you are expected to encourage and assist the

learners as they do the tasks included in the module.

Notes to the Teacher

This contains helpful tips or strategies that

will help you in guiding the learners.

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For the learner:

Welcome to the Media and Information Literacy - Grade 11/12 Self-Learning Module

(SLM) on Types of Media (Print, Broadcast, New Media)!

The hand is one of the most symbolized part of the human body. It is often used to

depict skill, action and purpose. Through our hands we may learn, create and

accomplish. Hence, the hand in this learning resource signifies that you as a learner

is capable and empowered to successfully achieve the relevant competencies and

skills at your own pace and time. Your academic success lies in your own hands!

This module was designed to provide you with fun and meaningful opportunities for

guided and independent learning at your own pace and time. You will be enabled to

process the contents of the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know

This will give you an idea of the skills or

competencies you are expected to learn in the

module.

What I Know

This part includes an activity that aims to

check what you already know about the

lesson to take. If you get all the answers

correct (100%), you may decide to skip this

module.

What’s In

This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New

In this portion, the new lesson will be

introduced to you in various ways such as a

story, a song, a poem, a problem opener, an

activity or a situation.

What is It

This section provides a brief discussion of the

lesson. This aims to help you discover and

understand new concepts and skills.

What’s More

This comprises activities for independent

practice to solidify your understanding and

skills of the topic. You may check the

answers to the exercises using the Answer

Key at the end of the module.

What I Have Learned

This includes questions or blank

sentence/paragraph to be filled in to process

what you learned from the lesson.

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What I Can Do

This section provides an activity which will

help you transfer your new knowledge or skill

into real life situations or concerns.

Assessment

This is a task which aims to evaluate your

level of mastery in achieving the learning

competency.

Additional Activities

In this portion, another activity will be given

to you to enrich your knowledge or skill of the

lesson learned. This also tends retention of

learned concepts.

Answer Key

This contains answers to all activities in the

module.

At the end of this module you will also find:

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the

module. Use a separate sheet of paper in answering the exercises.

2. Don’t forget to answer What I Know before moving on to the other activities

included in the module.

3. Read the instruction carefully before doing each task.

4. Observe honesty and integrity in doing the tasks and checking your answers.

5. Finish the task at hand before proceeding to the next.

6. Return this module to your teacher/facilitator once you are through with it.

If you encounter any difficulty in answering the tasks in this module, do not

hesitate to consult your teacher or facilitator. Always bear in mind that you are

not alone.

We hope that through this material, you will experience meaningful learning and

gain deep understanding of the relevant competencies. You can do it!

References This is a list of all sources used in developing

this module.

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What I Need to Know

This module was designed and written with you in mind. It is here to help you master

the Types of Media (Print, Broadcast, New Media). The scope of this module permits

it to be used in many different learning situations. The language used recognizes the

diverse vocabulary level of students. The lessons are arranged to follow the standard

sequence of the course. But the order in which you read them can be changed to

correspond with the textbook you are now using.

The module is divided into three learning outcomes, namely:

LO 1 – Compare and contrast how one particular issue or news is presented

through the different types of media (print, broadcast, online).

(MIL11/12TYM-IIId-10)

LO 2 - Classify content of different media types. (MIL11/12TYM-IIId-10)

LO 3 - Define media convergence through current examples

(MIL11/12TYM-IIId-11)

After going through this module, you are expected to:

a) Identify the different types of media:

b) Define media convergence and

c) Demonstrate how variety of media affects everyday life through a sketch.

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Definition of Terms

Broadcast Media

Refer to media such as radio and television that reach target audiences using

airwaves as the transmission medium.

Print Media

Consist of paper and ink, reproduced in a printing process that is traditionally

mechanical.

Media Convergence

Refers to the ability to transform different kinds media into digital code, which is

then accessible by a range of devices, from the personal computer to the mobile

phone, thus creating a digital communication environment.

New Media

Refers to content organized and distributed on digital platforms.

Traditional Media

Refers to the traditional means of communication and expression that have existed

since before the advent of the Internet.

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What I Know

Instruction. Identify the type of media in each number. Write “P” for print media,

“B” for broadcast media, and “N” for new media. Write your answer

in your activity notebook.

_______1. Philippine Daily Inquirer newspaper

_______2. 24 oras news program uploaded on YouTube

______3. Media and Information Literacy textbook

_______4. M.O.R radio

_______5. Tala by Sarah G. in Spotify

_______6. Singing shows streaming in Facebook live

_______7. Oral Communication textbook

_______8. UAAP Volleyball League in iWant app

_______9. DZMM Teleradyo patrol

_______10. Ibong Adarna book

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Lesson

5 Types of Media

Media and other information providers play a central role in information and

communication processes. Nowadays, media become the common outlet of self-

expression and creativity. Its huge influence spreads speedily across the globe. The

connection between technological advances and people’s connectivity created a huge

impact on the lives of today’s generation. This module covers all the above-mentioned

concepts.

What’s In

Becoming an information literate individual, having a clear understanding of Seven

(7) Stages/Elements of Information Literacy is essential. Information Literacy is

defined as the ability to recognize when information is needed and to locate, evaluate,

effectively use and communicate information in its various formats

The following are the Seven (7) Stages/Elements Of Information Literacy:

Being an Information Literate individual will be of great benefit in determining and

classifying types of media.

1 Identifying/recognizing information needs

2 Determining sources of information

3 Citing or searching for information

4 Analyzing and evaluating the quality of information

5 Organizing, storing or archiving information

6 Using information in an ethical, efficient, and effective way

7 Creating and communicating new knowledge

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What’s New

Activity 1: Categories of Media

Classify the following media formats using the matrix below. Write the terms

in their corresponding columns. Write your answer in your activity notebook.

Media Formats:

Book, Newspaper, Television, Facebook, Magazine, Radio, YouTube, Brochure,

Newsletter, Netflix, Cellphone, Journals, Film/Movie

PRINT

BROADCAST

NEW MEDIA

Notes to the Teacher Emphasize to the students that information can be created, produced and disseminated through various media platforms.

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TYPES OF MEDIA

Accessing information becomes very much convenient in today’s time due to

information sources that surround us. Information sources refer to various means

by which information is recorded for use by an individual and organization. The

commonly known types of media are print, broadcast and new media.

Print media is consist of paper and ink, reproduced in a printing process that is

traditionally mechanical.

In an article published by ZeePedia.com titled “Types of Print Media: Newspapers,

Magazines, Books” discussed the following.

“The first hundred years was the time when the print industry tried to comprehend

the new situation and shaped itself into a regular and formal sector but from the start of the 19th century, print media in most countries started specializing in certain

areas. Since business in the form of advertisements in the print was also flourishing, the media enjoyed a great deal of financial comfort and provided jobs to tens of

thousands of people across the globe. The publishing industry, a synonym with print

media, could be classified in general terms into three distinct categories: Newspapers, Magazines, Books.

Newspapers. It took about 150 years from the invention of printing press in the

middle of 15th century that the world witnessed first regular publication which could be defined as a newspaper. Although there have been claims by many to be decorated

as first newspaper like Mixed News in China in 710, Notizie Scritte, a monthly newspaper for which readers pay a "gazetta", or small coin by Venetian government

in 1556 etc, the World Association of Newspapers held "Relation", as the first

newspaper published in France in 1605. By this reckoning the newspapers' history is 400 years old. The Relation followed a list of news papers from all around the world.

Here is a brief account of some popular papers: 1621 ---- In London, the newspaper Courante is published.

1631 ---- The Gazette, the first French newspaper, is founded.

1639 ---- First American colonial printing press.

1645 ---- World's oldest newspaper still in circulation,

1690 ---- Public Occurrences is the first newspaper published in America when it

appears in Boston.

What is It

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1844 ---- Telegraph is invented.

Alfred Harmsworth (later Lord North cliffe) develops the first tabloid newspaper, the

Daily Mirror,in London.

Contents General-interest newspapers are usually journals of current news. Those

can include :Political events, Crime, Business, Culture, Sports, Opinions (either

editorials, columns, or political cartoons)Newspapers use photographs to illustrate

stories; they use editorial cartoonists, usually to illustrate writing that is opinion,

rather than news. Some specific features a newspaper may include are: weather news

and forecasts an advice column, critical reviews of movies, plays, restaurants, etc.

Magazine. A magazine is a periodical publication containing a variety of articles,

generally financed by advertising, purchased by readers, or both. Magazines are

typically published weekly, biweekly, monthly, bimonthly or quarterly, with a date

on the cover that is later than the date it is actually published. They are often printed

in colour on coated paper,and are bound with a soft cover.

Types of magazines:

Art magazines

Business magazines

Computer magazines

Health and fitness magazines

History magazines

Humor magazines

Inspirational magazines

Men's magazines

Women's magazines

Luxury magazines

News magazines

Online magazines

Pulp magazines

Pornographic magazines

Regional magazines

Satirical magazines

Teen magazines

Consumer magazines

All magazines have some elements in common, even if they are a listings magazine

or a simple advertising vehicle. The main features of content in magazines mainly

consist of the cover page features, reviews, problem pages, interviews,

advertisements, competitions and some form of gossip. Other common elements are;

advice columns, campaigns, do it yourself features, in our next issues, makeovers,

letters' page,opinion columns, and contents pages. The main features of presentation

of magazines are the cover pages, the layout and the design photographs and

illustrations use of colour, an insight of the actual magazine and visual narrative.

The better the visual narrative of the magazine, the more it will appeal to its specific

audience.

A book is a collection of paper, parchment or other material with a piece of text

written on them, bound together along one edge, usually within covers. Each side of

a sheet is called a page and a single sheet within a book may be called a leaf. A book

is also a literary work or a main division of such a work Books became part of the

mass media after the printing process was invented. Now they are in the reach of

almost everyone and could cover any distance on the planet. Their topics are varied

and their value could be judged from the fact that most libraries in the world are due

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to books rather than other published material. When writing systems were invented

in ancient civilizations, nearly everything that could be written upon--stone, clay,

tree bark, metal sheets--was used for writing. Alphabetic writing emerged in Egypt

around 1800BC.”

Furthermore, information are also disseminated through broadcast and new media.

Broadcast media refer to media such as radio and television that reach target

audiences using airwaves as the transmission medium.

BBA/MANTRA 2019, published an article titled “Media- Types of Media,

Characteristics, Advantages & Disadvantages” that discussed the following.

Television. The principal source of information and entertainment for people

exposed to mass media. It is believed to be the most authoritative, influential, exciting

medium for reaching very large audience. It combines visual images, sound, motion

and colour to achieve viewer’s empathy. It allows development of creative and

imaginative ad messages in a unique way. It is considered intrusive in nature as the

audience have no control over the nature and pace of advertisement.

Radio. Is a premier mass medium for users and advertisers. It has a wide spread

reach and delivers the ad message to a large number of people across the length and

breadth of a country. Commercial broadcasting is undertaken in major cities even

rural areas.

It is one of the personal medium and offers selectivity, cost efficiency and flexibility

advantages over other media. Efficiency of radio ad depends upon the precision of

script, accompanying sounds and level of distortion.

New media are content-organized and distributed in digital platforms (e.g. Social

media). Another concept that arises with accessing information is the transformation

of various media into a digital code known as media convergence.

Cinema and Video advertising. Cinema is a popular source of entertainment

comprising of audience from all classes and socio - economic groups of society. Films

are watched by a significant number of people everyday. It involves use of cinema

halls and video tapes to deliver the ad message. Similar to TV, it also combines sight,

sound, colour and movement to deliver a creative message.

Internet. A worldwide medium that provides means of exchanging information

through a series of interconnected computers. It is a rapidly growing medium which

offers limitless advertising opportunities. It involves use of world wide web to

showcase a website or e-commerce portal to the world. It provides a sophisticated

graphic user interface to users and is accessible to anyone with a computer and

broadband connection.”

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With the existence of various media platforms, information becomes readily

accessible to everyone. In today’s time, bringing together the old and new form of

media is becoming a trend which refers to media convergence.

Media convergence is the co-existence of traditional and new media; the co-

existence of print media, broadcast media, the Internet, mobile phones, a well as

others, allowing media content to flow across various platforms creating a digital

communication environment.

Information may be presented in variety of formats. They may appear in print,

broadcast, new as well as through media convergence. Each media type has its own

characteristics as to how information is presented. Developing literacy in the use of

media and information will be of great benefit in determining the reliability, accuracy,

value, authority of the author and timeliness of the information

What’s More

Activity: Fill in the second and third column of the matrix below and answer the

questions given. Write your answer in your activity notebook.

Sample Matrix

Media Convergence in Platform Specific Example

Communication Social Network Facebook

News News Agency GMA Network

Entertainment Multimedia Personality Toni Gonzaga

Advertisement/

Commercial

Product Advertisement Digitized Print ads

Media Convergence in

Platform

Specific Example

Communication

News

Entertainment

Advertisement/

Commercial

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Guide questions:

1. Describe how new technologies have led to the convergence of traditional and

new media?

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

2. Explain how media convergence creates new opportunities for interaction?

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

3. Describe the use of one or two forms of new media to share knowledge and

information on a current issue in society

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

4. Explain how a person could be portrayed in public in the age of media

convergence.

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

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What I Have Learned

Activity: Answer each question concisely. Write your answer in your activity

notebook.

1. Enumerate and discuss the different types of media

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

2. What is media convergence?

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

3. What are the examples of media convergence?

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

4. Why media convergence a trend that cannot be done away?

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

5. How important is it to become information literate in accessing information

coming from different types of media?

_________________________________________________________________________________

_________________________________________________________________________________

_________________________________________________________________________________

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What I Can Do

Activity 1: Make a drawing/sketch on how different media is affecting your everyday

life. Write a brief introduction about your sketch/drawing. Write your answer in your

activity notebook.

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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Rubric for Sketch

Category Excellent

(5)

Very

Satisfactory

(4)

Satisfactory

(3)

Needs

Improvement

(2)

Content

Content is

accurate and

all required

information is

presented in a

logical order.

Content is

accurate but

some required

information is

missing

and/or not

presented in a

logical order,

but is still

generally easy

to follow.

Content is

accurate but

some required

information is

missing

and/or not

presented in a

logical order,

making it

difficult to

follow.

Content is

either

questionable

or incomplete.

Information is

not presented

in a logical

order, making

it difficult to

follow.

Graphics-

Relevance

The drawing is

very artistic

and neat. It

communicates

the message

clearly

The drawing is

neat and

communicates

the message

clearly.

The drawing

somehow

communicates

the message.

The drawing

was not able

to

communicate

a clear

message.

Explanation

Explanation is

very

comprehensive

.

Explanation is

comprehensive

.

Explanation

lacks details.

Explanation is

unclear or

irrelevant to

the drawing.

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Activity 2: Matrix of Iconic Personality

Instruction: In your notebook, complete the matrix below that would describe how

each particular personality is described in a specific type of media. The first one is

done for you.

Personalities Description Perceived from a Specific Type of Media

Sample: Nora Aunor She is dubbed as the Superstar in Philippine

entertainment, both seen in print and broadcast media

for endorsement and shows.

1. Rodrigo Duterte

2. Manny Pacquiao

3. Catriona Gray

4. Jose Rizal

5. Angel Locsin

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Assessment

Activity 1: Underline what type of media these media format belongs and state your

reason why that particular media format is classified as print, broadcast or new

media. Write your answer in your activity notebook.

1. Magazine is a (print, broadcast, new) media because (state your reason)

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

2. Television is a (print, broadcast, new) media because

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

3. Youtube is a (print, broadcast, new) media because

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

4. Film is a (print, broadcast, new) media because

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

5. Social media is a (print, broadcast, new) media because

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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Activity 2: Let’s test what you have learned from the very start of the lesson.

Instruction. Identify the type of media in each number. Write “P” for print media,

“B” for broadcast media, and “N” for new media. Write your answer

in your activity notebook.

_______1. Philippine Daily Inquirer newspaper

_______2. 24 oras news program uploaded on YouTube

______3. Media and Information Literacy textbook

_______4. M.O.R radio

_______5. Tala by Sarah G. in Spotify

_______6. Singing shows streaming in Facebook live

_______7. Oral Communication textbook

_______8. UAAP Volleyball League in iWant app

_______9. DZMM Teleradyo patrol

_______10. Ibong Adarna book

_______11. One-Punch man manga uploaded in MyManga website

_______12. Memories by Maroon 5 played on 90.7 Love radio

_______13. English- Filipino Dictionary

_______14. Regional Tourism council brochures

_______15. Online newspaper of Manila Bulletin

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Additional Activities

Analyze the image below then answer the questions that follow. Write your answer

in your activity notebook.

Source: https://www.entrepreneur.com/amphtml/341859

Guide questions:

1. What is the emerging role of social media in the society today?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

2. How do you think social media is affecting our culture?

__________________________________________________________________________________

__________________________________________________________________________________

__________________________________________________________________________________

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Answer Key

What I Know

1. P

2. N

3. P

4. B

5. N

6. N

7. P

8. N

9. B

10. P

Assessment (Activity 2)

1. P

2. N

3. P

4. B

5. N

6. N

7. P

8. N

9. B

10. P

11. N

12. B

13. P

14. P

15. N

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References

BBA/MANTRA 2019, “Media- Types of Media, Characteristics, Advantages &

Disadvantages”. Retrieved from https://bbamantra.com/media-types

characterisics/

Commission on higher Education, 2016. Teaching Guide for Senior High School MEDIA AND INFORMATION LITERACY CORE SUBJECT.

Media and Information Literacy Curriculum Guide by DepEd

UNESCO Media and Information Literacy Curriculum for Teachers

ZeePedia.com, (nd) “Types of Print Media: Newspapers, Magazines, Books ”.

Retrieved from

https://www.zeepedia.com/read.php?types_of_print_media_newspapers_ma

gazines_books_introduction_to_mass_communication&b=78&c=16#url

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For inquiries or feedback, please write or call: Department of Education – SOCCSKSARGEN Learning Resource Management System (LRMS)

Regional Center, Brgy. Carpenter Hill, City of Koronadal

Telefax No.: (083) 2288825/ (083) 2281893

Email Address: region12@deped.gov.ph

DISCLAIMER

This Self-learning Module (SLM) was developed by DepEd

SOCCSKSARGEN with the primary objective of preparing for

and addressing the new normal. Contents of this module were

based on DepEd’s Most Essential Learning Competencies

(MELC). This is a supplementary material to be used by all

learners of Region XII in all public schools beginning SY 2020-

2021. The process of LR development was observed in the

production of this module. This is version 1.0. We highly

encourage feedback, comments, and recommendations.

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