Media in our livesGrowing up…
How many TVs were in your house?How many computers?How many family members had a cell phone?
TelevisionAverage time spent
watching TV: 4.5 hours / day.
TV considered “old” media but still extremely popular and mixing more with “new” media.
www.kff.org; Generation M2, 2010
Cell Phones“The cell phone has
rapidly cemented its place as a media delivery platform for young people.” (pg 18)
Average texts:118 / day
Average media use:49 minutes / day
www.kff.org; Generation M2, 2010
MusicGender gap:
Girls typically spend more time listening to music than boys; but…
Music platforms
www.kff.org; Generation M2, 2010
So… why do we care about all of this?
What is media literacy?
“the ability to access, analyze, evaluate, and communicate information in a variety of forms.” (etr.org, 2006)
Why is media literacy important?Media & sexMedia & advertising
How do we promote media literacy?Communicate!Deconstruct the message
Who paid for it? Why?Who is the target audience?What message is being sent?
What lifestyle is promoted?
http://www.bing.com/images/search?q=Sheryl+crow+got+milk+ad&view=detail&id=EE7FCB8D86D9C1509EF2BECB7643DE3F0A2B1CB2&first=0&FORM=IDFRIR