media literacy. media in our lives growing up… how many tvs were in your house? how many...
TRANSCRIPT
Media in our livesGrowing up…
How many TVs were in your house?How many computers?How many family members had a cell phone?
TelevisionAverage time spent
watching TV: 4.5 hours / day.
TV considered “old” media but still extremely popular and mixing more with “new” media.
www.kff.org; Generation M2, 2010
Cell Phones“The cell phone has
rapidly cemented its place as a media delivery platform for young people.” (pg 18)
Average texts:118 / day
Average media use:49 minutes / day
www.kff.org; Generation M2, 2010
MusicGender gap:
Girls typically spend more time listening to music than boys; but…
Music platforms
www.kff.org; Generation M2, 2010
So… why do we care about all of this?
What is media literacy?
“the ability to access, analyze, evaluate, and communicate information in a variety of forms.” (etr.org, 2006)
Why is media literacy important?Media & sexMedia & advertising
How do we promote media literacy?Communicate!Deconstruct the message
Who paid for it? Why?Who is the target audience?What message is being sent?
What lifestyle is promoted?
http://www.bing.com/images/search?q=Sheryl+crow+got+milk+ad&view=detail&id=EE7FCB8D86D9C1509EF2BECB7643DE3F0A2B1CB2&first=0&FORM=IDFRIR