Download - Mktg On $5 Per Day
1
Marketing on $5 a Day
Bob BoucherCole CreativeBoston
Cost per piece
Purchase-Stan
Financial-vania
Marketonia
AgencyIsland
You!
Digitalprint
Variable dataprinting
PURLs
Web-to-print
Short-run printing
Offset quality
Prin
t on
dem
and
Generate more leads
Increase customer
loyaltyProduceLiterature & DMmore efficiently
Reinforcebrand
Attract new customers
Delivermarketing
ROI
Improvedatabase
Save money
MarketingSolutions
Build retailpresence
China
Short-run printing
VDP
PURLs
Web-to-print
Off
set
qual
ityFast
turnaround
Digital printingFull-color
short runs
“Ron”
Ron the Avatar
MarketoniaAgencyIsland
"In good times people
want to advertise.
In bad times, they have
to.”
Web 2.0
Web 2.0 Social Networking
Paid Search
marketing
BlogsViral marketing
PPCCTRSEORSS
PPC: Pay per click
CTR: Click through rate
SEO: Search engine optimization
RSS: Really simple syndicationOr, Rich Site Summary
Organic Search
marketing
among human beings.”
Marketers agree: Social Networks…• Create trusted conversations with prospects (70%)• Build brands (90%)• Increase web traffic (90%)
(MarketingSherpa)
More personal relationships
“Web-based activities, tools and environments
for sharing and discussing information ...
Social Networking
Web Strategy DirectorInternet Presence
Manager
Online Reputation Strategist
PAT SMITH
SEO/SEM Consultants
Blogoids:• Technorati: 133 million blogs tracked • US: 26.4 million blog readers• WW: 346 million blog readers• 74% of Internet users read blogs
Excellent communication tool for:• Establishing trust and authority• Lead generation• Sales
•Online commentary on specific topics•Regular entries•2-way communication
Marketing Blogs
Hours spent per day on computersearching blog
sites
1 hr.
2 hr.
4 hr.
8 hr.
16 hr.
20+ hr.
12” 18” 24” 30” 36” 42” 48”
Size of butt
“Best ROI” for Web 2.0 Marketing Tools
MarketingSherpa
1. Paid search2. Email3. SEO
Natural, or “organic” search results
Search Engines
2008
$10b
$20b
$30b
$40b
$50b
$60b
2011Source: SearchEngineWatch.com
Paid Search Marketing
“Lights! Camera! Action!”
Source: (permissionTV)
67% of marketers will use online video in 2009 for:
• Product demos• Education• Case studiesImage quality on the rise for business applications
Online Video
25
Viral Marketing
SNP - Social Networking Potential
Using social networks to spread brand or product awareness rapidly around the net.
What type of content do marketers want?
Case studies on how a company used a product to improve a business process
Top 10 lists of ways to improve business
New industry research
Interviews with top industry analysts Interviews with top industry executives
How-to Guide for using a product/service to better advantage
Case studies on how a company used a product to learn something new
#1
#2
#3
#4
#7
#6
#5
Marketing Sherpa, 2008
Source: MarketingSherpa 2009
Marketers’ priorities in 2009
Resource/Expertise Challenge
Priority LevelLow High
Low
High
Social Media Development/
IntegrationDevelopingWeb 2.0 content
Developingtraditional
content
MapContent to funnel
MarketingAnalytics
Retention Marketing
Identifying new audiences & quality lists
ProduceLiterature & DMmore efficiently
Generate more leads
Increase customer
loyalty
Reinforcebrand
Attract new customers
Delivermarketing
ROI
Improvedatabase
Marketonia
MU
30 million users WW Increased 20% since 12/08
Marketing
MU
Marketing Groups
Desperately Seeking Solutions!
Develop your contact listwith permission
Email Marketing
Find out more about Measuring ROI at RonsWorld.com
Top 3MarketerPrioritiesfor 2009?
ROI?
Marketing solutions
Landing Page
Optimization
Improving the visitor's perception
of your website
Organic Search ResultsMeasure ROI for your marketing serviceswww.Ron’s World.com
ROI Marketing services in Phoenix
Ron’s Listing
OrganicSearch Results
SearchEngine
Optimization(SEO)
Improve the volume and quality of
traffic to your site driven by
search engines.
Source code
Content volumeIndustryLink popularity
Keyword presence
Paid SearchResults
Highly targetedCost-efficientEffective at lead generation and brand buildingCan be measured instantlyStop, start or refine anytime
Select keywords
Establish a budget and maximum “bid”
Create your text ad
•Clicks•Impressions•Click through rate•Average cost per click•Average position on results page
•“Google” results•“Search partners” results•“Content” results
Content Results?
Contextual Ads
Text adsImage ads
Conversions
xx
x
333-555-5555
Identify your campaign goals
Thank you for your order!
Here’s your printable receipt.
Confirmation/tracking number.
Download complete.
Tracking Acknowledgement Pages
Links to in-house lead funnel system
Social network and microblogSend messages up to 140 charactersStay in touch with communities vs. individuals
• Increase website traffic• Grow sales• Enhance customer service• Monitor brand references
First impressions count
Offer a welcomeSay Thank You
ResponsiveBe authentic
Express personalityShare
Web 2.0 version
Social media expands your potential customer base
Best Web 2.0 Marketing ROI value:1. Paid Search Marketing
2. Email to house lists
3. Search Engine Optimization
Online video booming
Marketers’ priorities• Attract new customers
• Retain current customers
• Marketing metrics
Takeaways
Hello! We’re
printers!
Where are the pages?
Dude?!
YOU are Web 2.0!
Green!
Digital Printing Solutions:MeasurabilityRelevance
AuthenticityPersonality
MeasurabilityRelevance
AuthenticityPersonality
Use social networking to:- Expand contacts- Introduce brands- Establish relationships