Download - Mobile Ecommerce and the Wine Industry
Mobile Ecommerceand the Wine Industry
Andrew Kamphuis
The Professional Me
President of Vin65SVP/CTO at [email protected]@andrewkamphuisCell: 707-666-5265
Andrew Kamphuis
The Real Me
Mobile Ecommerceand the Wine Industry
Mobile EcommerceGlobally
http://assets.econsultancy.com/images/0001/7586/v2.02.png
http://www.getelastic.com/wp-content/uploads/mcommerce-infographic.jpg
http://www.lyonscg.com/ecommerce-solutions-blog/social-mobile-commerce/mobile-ecommerce-requires-a-strategy-not-a-reaction/
http://www.mobilemarketer.com/cms/news/commerce/14279.html
http://ecommerce-news.internetretailer.com/nav/cat2/mobilecommerce/cat1/technology/0
http://www.katv.com/story/20176370/branding-brand-mobile-commerce-index-shows-black-friday-mobile-sales-up-128
http://www.computerweekly.com/news/2240159836/M-commerce-sees-exponential-growth-of-356
http://www.socialmarketingforum.net/wp-content/uploads/2012/08/M-commerce-is-set-to-soar.gif
Mobile Ecommerce GrowthBlack Friday retail traffic from mobile devices:2009 - 1%2010 - 5.5%2011 - 14.3%2012 - 24%
http://www.lukew.com/ff/entry.asp?1665
Defining Mobile
Does the device make it mobile?
Does the device make it mobile?
Does the device make it mobile?
Does the situation make it mobile?
Does the situation make it mobile?
Does the situation make it mobile?
Definition for this presentation only:It’s a phone – not a tablet, netbook, kindle, etc.It’s anywhere a phone is used.
Mobile Ecommerceand Wine
17%
83%
Vin65 Platform Traffic Nov 2012
Vin65 Traffic over 700 winery websites. (Mobile does not including tablet).
Nov 2012
Vin65 Traffic over 700 winery websites. (Mobile does not including tablet).
Nov 2011
4%
96%
Vin65 Wine Sales Nov 2012
Vin65 Traffic over 700 winery websites. (Mobile does not including tablet).
Does a Mobile Site Make a Difference?Mobile sites generated 28% more wine sales in November compared to people who had to “pinch and zoom.”
Vin65 Top 10 Wineries Mobile Sales
Vin65 Traffic over 700 winery websites. (Mobile as a percentage of total sales).
0%
10%
20%
30%
40%
50%
60%
5 Ways To SellMore on Mobile Today
User Experience
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5 Ways To Sell More…
User Experience5 Ways To Sell More…
User Experience
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5 Ways To Sell More…
User Experience
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5 Ways To Sell More…
User Experience
1
5 Ways To Sell More…
User Experience
1
5 Ways To Sell More…
User Experience
1
5 Ways To Sell More…
User Experience
1
5 Ways To Sell More…
User Experience5 Ways To Sell More…
User Experience
1
5 Ways To Sell More…
User Experience
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5 Ways To Sell More…
User Experience
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5 Ways To Sell More…
User Experience
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5 Ways To Sell More…
Make it Seamless
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5 Ways To Sell More…
Make it Seamless5 Ways To Sell More…
Don’t assume content is being opened on a desktop.36% of email is viewed on mobile phone.Content is tweeted, facebooked, and shared
everywhere.
http://www.marketingcharts.com/wp/direct/mobiles-share-of-email-opens-rises-to-36-in-h1-23236/
Make it Seamless5 Ways To Sell More…
Think about mobile every time you change your website.
Keep it Simple and Focused
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5 Ways To Sell More…
Keep it Simple and Focused5 Ways To Sell More…
Make it easy to navigate, lead your customers to complete the task.
Keep it Simple and Focused5 Ways To Sell More…
Don’t make them browse. Show the important stuff.Keep the price upfront.
Keep it Simple and Focused5 Ways To Sell More…
Keep content brief, use great imagery.5 words – not sentences.
Speed Matters
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5 Ways To Sell More…
Speed Matters5 Ways To Sell More…
Mobile users expect the same web-browsing experience on their phone.
Most people would wait 6 – 10 seconds before they abandon a page.
http://blog.kissmetrics.com/loading-time/?wide=1
Shop Your Own Site
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5 Ways To Sell More…
The Future ofMobile Ecommerce
One design that “adapts” to the device it’s displayed on.
Blend between mobile, tablet and web.
Responsive Design
Easier Payment / Faster CheckoutStored Information / Stored Credit CardThird Party Payment Systems are coming
Shift to Mobile Email MarketingPeople are checking emails on their phone. Consumers will delete email that isn’t optimized for
mobile.
Multi-Screen ShoppingPeople start browsing on their mobile phone, but
then complete purchase on desktop/laptop.
Questions?