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Mobile News
A Case Study of Yunnan Daily Press Group
-- Liu Cheng and Axel Bruns
[Course Reader pp.158-172]
Presented By Jiayi Zhu (Synge)
3310945
in Chinese Newspaper Groups
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Brief history of World Sms market
1980s’: Telecommunication experts started discussing the technical specifications of sending short messages between mobile phones thru a network. This would be known later as GSM services.
December 3, 1992 : It was said that Neil Papworth, an engineer of Airwide Solutions, sent the first SMS message from his personal computer to Richard Jarvis of Vodafone. The message was a short and sweet "Merry Christmas".
This initial success was later followed in the succeeding year with the successful deployment of SMS messaging services in Norway and UK.
1999: SMS messaging usage took off Today: SMS messaging is not only a part of GSM but also available on
other networks like 3G
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Brief history of Chinese Sms market
1997: Tianjin launched the first Chinese-language mobile-phone SMS Nov. 2000: China Mobile launched the “Monternet Plan” 2002: SMS was said to “save” the Chinese Internet 2000-2007: Chinese value-added SMS enjoyed rapid development
(the SMS usage Volume increased from 1 billion in 2000 to 570 billion in 2007; the total size of the market reached 100 billion Yuan in 2006, the statistics in 2001 was 1.98 billion)
2009: China Telecom launches commercial 3G trial service
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Value-added SMS Service in China
How dose it work?• Mobile telecommunication companies authorize a range of service
providers (SPs) to deliver value-added services content by way of SMS to users.
• There are two main mobile telecommunications companies in SMS service field in China -- China Mobile & China Unicom
Service Brand• China Mobile – Monternet
• China Unicom – Uni-info
Contents• News; Stock; Multimedia Download; Chatting etc.
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Case Study:Yunnan Daily press group
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Why this case?
Analyzing outstanding examples (Beijing, Shanghai etc.) in this field may distort the overall picture.
Yunnan Province is a less prominent and more remote area.
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Main issues in the first phase of yndaily sms news service
News content management process
The service’s technical feasibility
The development of a strategy for the new medium *
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Problems with the mobile value-added services market in china
Lack management experience and governance rules for service providers Illegal charges
How Do They Charge fees?
SPs calculate the fee mobile communications companies subscriberstell charge
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I don’t believe you!!
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Solusions
Penalty New Information Management Platform (MISC) Regulations and Rules
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Effects on yndaily press’s mobile news services
Trust Crisis
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Future possibilities of yndaily mobile news services
Leveraging Established Content Sources
Participatory Journalism and Related Interactive Options
MMS Services
3G Services
Eg. ChinaDaily (http://www.chinadaily.com.cn/mobile/)
Eg. SMG mobile TV service(http://www.cn-c114.net/576/a287317.html)
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Future strategy
Short-term strategy: further develop the MMS-based mobile newspaper
Long-term strategy: turn into a multimedia company
China Digital Newspaper Lab
New regulations in the future
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Mobile News in Australia
SMHhttp://mobile.fairfax.com.au/smh/
News.com.au mobile:http://m.news.com.au/
Australia Network News: Mobile Version (ABC Radio Australia News):http://australianetworknews.com/?mobile
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Course reader : Mobile News in Chinese Newspaper Groups – A Case Study of Yunnan Daily Press Group pp.158-172
History of SMS Messaging: http://www.clearsms.com/blog/2008/3/5/history-of-sms-messaging.htmlTalking About Mobile SMS Implementation Technologies and Value-added Services:http://www.docin.com/p-47706951.htmlChinaDaily Mobile News: http://www.chinadaily.com.cn/mobile/SMG partners with Shanghai Unicom for mobile TV service:http://www.cn-c114.net/576/a287317.htmlSMH mobilehttp://mobile.fairfax.com.au/smh/News.com.au mobile:http://m.news.com.au/Australia Network News: Mobile Version (ABC Radio Australia News):http://australianetworknews.com/?mobile