Download - Modern Bakery Moscow 2014 Brochure
MODERNBAKERYMOSCOW
MODERNBAKERYMOSCOW
20th internationaL trade fair for bakery and confectionery
PaViLion 2
tHe LeadinG trade fair for rUSSia & tHe ciS
eXPocentre fairGroUndS MoScoW
April 23-26, 2014
cHocoLatebakery
confectionery
coffee and tea
ice creaM
MODERNBAKERYMOSCOW
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cHocoLatebakery
confectionery
coffee and tea
ice creaM
MODERNBAKERYMOSCOW
WeLcoMe to Modern bakery MoScoW, tHe
MoSt iMPortant trade fair and inforMa-
tion & netWorkinG PLatforM for tHe bak-
ery and confectionery indUStry in rUSSia
and tHe ciS.
19yearS of trade fair
SUcceSS
230eXHibitorS
eXPert ViSitorS
14,000
MORE THAN JUST BAKING
MODERNBAKERYMOSCOW
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TRAdITION › for over 19 years, the exhi-
bition has been representing the entre-
preneurial success of numerous compa-
nies in russia and the ciS. today, the
trade fair has established itself as one of
the most important international events
in the bakery and confectionery industry
worldwide and is the leading trade fair
for the russian and the eastern euro-
pean market.
INNOVATION › decision makers from
more than 40 countries meet at modern
bakery moscow every year to get infor-
mation on the latest trends and inno-
vations from leading companies in
the industry. an extensive supporting
programme with numerous workshops,
master classes, product presentations
and seminars lets visitors experience
the industry’s news and trends of the
market at first hand.
MOdERN › being the bakery of the 21st
century, modern bakery moscow is the
only exhibition in the russian market,
which displays current developments,
reflects international trends and sets the
pace for the russian bakery and confec-
tionery industry.
CONTACTS › notably for interna-
tional companies, modern bakery
moscow provides the best opportu-
nity to learn about the latest inno-
vations and features of the russian
bakery and confectionery market
and to establish important contacts
to decision makers in the industry.
Modern bakery MoScoW 2014
Enormous mArkEtpotEntiAl
BrEAD in russiA
1st ConFECtionErY Art Cup
AnniVErsArY ›20tH EDition
in 2014 modern bakery
moscow celebrates its 20th
anniversary. Since the first
edition in 1995, the trade
fair represents the entrepre-
neurial success of numerous
international and russian
companies. today, modern
bakery moscow is the no. 1
event for the bakery and
confectionery industry in
russia and the ciS.
for the first time modern
bakery moscow holds a con-
test for the best confectioner
2014 in different categories:
best Sugar Showpiece, best
chocolate Showpiece and
best young confectioner. the
contest will be held under
the chairmanship of an in-
ternational experts jury.
as bread has always been one
of the most important food-
stuffs in russia, the industry
turnover is on a growth path.
the country has a high per
capita consumption when
compared internationally.
therefore, top priority is
given to the development
and technological moderni-
sation of the russian bakery
industry.
russia is a gigantic market
for leading international
brands in a number of
different industries. as one
of the most exciting growth
markets in the world, the
russian bakery and confec-
tionery industry features
impressive future prospects
for international enterprises,
especially modern technolo-
gies are in high demand.
20!
tHe bakery of tHe 21St centUry
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modern bakery moscow is the
only trade fair in russia and the
ciS that covers all topics in the
bakery and confectionery in-
dustry, from ingredients, ovens,
manufacturing facilities and ma-
chinery to packaging materials.
at modern bakery moscow you
will get access to the entire bak-
ery and confectionery industry in
russia, ranging from small and
independent to large industrial
bakeries, producers, technolo-
gists, services and trade.
ProdUctranGe
coMPreHenSiVe & innoVatiVe bakinG tecHnoLoGieS
Shop equipment
ovens and ovens equipment
confectionery equipment
deep-frozen, semi-finished and finished products
bakery/confectio-nery machinery & tech. equipment
baking equipment
ingredients and raw materials
refrigeration,fer-mentation & air con. technologies
Laboratory and measuring instruments
cleaning and hygiene
Pasta and pizzaice cream and ice cream manufacturing
tea, coffee and coffee-machines
Packaging machi-nes and materials
food
fast-food products
otHer
café and shopfitting
Services and process optimi-sation
Sales
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conSUMPtion of food in rUSSiaPer year and caPita / Market GroWtH rate
iMPreSSionSModern bakery MoScoW
0.8 kgCOFFEE
2.6 kgICE CREAM
5.9 kgCHOCOLATE
11 kgFINE BAKING
+5% +6% +8% +2%
114 kgBREAd
+15%
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Per capita consumption of bread and bakery products with 114 kg / year (2012) is at a »
very high level when compared internationally (e.g. Germany 85 kg / year).
the annual turnover for bread & bakery goods rose by 15.1 %, to 11 bn euros in 2012. »
50 % of all technical equipment and machinery stem from the 1980’s – therefore, »
every second machine is in need of modernization.
by 2020, 2.4 bn euros will be invested in the expansion and renewal of russian baker- »
ies by the russian authorities.
russia’s Wto accession predicts an import rate increase in foreign bread and bakery »
goods. furthermore, international manufacturing and management standards will
rise in importance.
INVESTMENTS IN THE RUSSIAN MARKET ARE PROMISING › as one of the most exciting
growth markets in the world, the russian bakery and confectionery industry features
impressive future prospects especially for international manufacturers.
Market PotentiaL
key data rUSSia
ECONOMY
GPd in rubel 2012: rb 66.5 bn
GdP in eUr 2012: eUr 1,563 bn
GdP per head 2012: eUr 10,547
GdP growth 2013 (forecast): 3.6 %
Ø GdP growth 2006-13: 3.7 %
IMPORTS fob, 2011
Machinery: $ 147 bn (48 %)
chemicals: $ 45.4 bn (14,9 %)
food: $ 42.5 bn (13,9 %)
Metals: $ 21.8 bn (7,1 %)
total imports: $ 306 bn (100 %)
CONFECTIONERY › » the total investment volume of the russian
confectionery industry is estimated at 200 million euros in 2013.
by 2015 it is expected to be 216 million euros.
SwEETS INdUSTRY › » the production volume of sweets in russia will
reach 3 million tons in 2013. by 2015, it is expected to be 3.3 million
tons. an average russian consumes 8 kg per year.
ICE CREAM › » by 2016, the russian ice cream market is expected to
increase by 22 % (base year 2012) - it has currently generated 2,077
million euros.
CHOCOLATE › » the chocolate market in russia will grow by 45 %,
until 2016 (in comparison: world market › 6 %). an average russian
consumes 5.9 kg chocolate per year (in comparison: eU › 8 kg per
capita),
COFFEE › » 93 % of all coffee consumed in russia is instant, whereas
only 7 % of the coffee-drinking russians prefer ground. However,
the trend goes towards ground coffee and the premium segment.
FACTS FOR OTHER INdUSTRIES › russia is not only a promising
market for bakery products. it is catching up quickly on other
trends as well.
cHocoLatebakery
confectionery
coffee and tea
ice creaM
MODERNBAKERYMOSCOW
Sources: Ministry of Agriculture of the Russian Federation (2013), Market Analitika (2013), Intesco Research Group (2012) Rosstat (2012), The Economist (2012), Canadean (2012), KPMG (2012)
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MODERNBAKERYMOSCOW
PaViLion 2
tHe LeadinG trade fair for rUSSia & tHe ciS
eXPocentre fairGroUndS MoScoW
April 23-26, 2014
SEE YOU IN MOSCOW
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Modern bakery MoScoW
tHe LeadinG trade fair for rUSSia & tHe ciS
eXPert ViSitor SUrVey 2013
of aLL eXPert ViSitorS
Were VERY SATISFIEd
wITH THE VARIETY OF
GOOdS PreSented
94 %…More tHan
of aLL eXPert ViSitorS
Were VERY SATISFIEd
wITH THE VARIETY OF
ExHIBITORS
95 %…More tHan
of aLL eXPert ViSitorS
Were VERY SATISFIEd
wITH THE INFORMATION
RECEIVEd
96 %…More tHan
Said: MOdERN BAKERY
MOSCOw 2013 ExCEEdEd
THEIR ExPECTATIONS
90 %…More tHan
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18+13+12+11+9+8+8+2+2+1+1+1+13
internationaL, diVerSe and PLenty of VaLUabLe contactS
bakery
confectionery
bakery machines / equipment / accessories
raw materials and ingredients
chocolate
Semifinished and finished products
ice cream
refrigeration and cooling technologies
Shop fitting
Supporting programme
coffee and tea
other
Main topic for visiting Modern bakery Moscow 2013 (multiple answers possible)
58 %
49 %
43 %
31 %
15 %
9 %
9 %
8 %
6 %
5 %
4 %
4 %
industrial bakery
Small bakery
confectionery / Sweets industry
Pastry production
Wholesale / retail
bakery equipment manufacturer
raw materials and ingredients
Horeca
Packaging industry
Shop fitting
transport / Logistics
ice cream
other, e.g. press, consulting, university
Visitor breakdown per sector
18 %
13 %
12 %
11 %
9 %
8 %
8 %
2 %
2 %
1.5 %
1.5 %
1 %
13 %
initiating of business contacts
information about novelties and innovations
Maintaining business contacts
contracts conclusion
Search for new business ideas
Search for suppliers
exchange of experience and information
reason for visiting Modern bakery Moscow 2013 (multiple answers possible)
54 %
45 %
28 %
26 %
24 %
24 %
24 %
54+45+28+26+24+24+2458+49+43+31+15+9+9+8+6+5+4+4
the expert visitors of modern bakery moscow 2013 surely agree: the trade fair was very successful
in all respects. for 96 % of the visitors the annual visit to modern bakery moscow is crucial for
their business.
the expert visitors most appreciated
the high proportion of the international exhibitors »
the trade fair’s variety in product range »
the wide range of topics »
the possibility to initiate and maintain business contacts »
42+12+11+11+6+18+k42 %ceo,
owner & Senior
Manage-ment
12 %technologist
11 %Marketing / Sales
11 %Middle/low level execu-
tives
6 %chief
engineers
18 %other
Management position of expert visitors
importance of trade fair for business
49+28+18+3+2+k 49 %Very good
28 %good
18 %quite good
3 %less good
2 %bad
april as the new trade fair month
43+31+22+3+1+k31 %Very
important
1 %Unimportant
43 %Most
important
3 %Less important
22 %
important
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18+13+12+11+9+8+8+2+2+1+1+1+13
Meet tHe deciSion MakerSProPortion of aLL eXPert ViSitorS
deciSion MakerS
48%
inVoLVed in tHe deciSion MakinG ProceSS
39,5%
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trade fairS in rUSSia
BUSINESS HUB MOSCOW
TRADE FAIRS –GET TOGETHER
RUSSIAN NETWORKING
STRONG LOCALPARTNERSHIPS
Since its beginning, modern
bakery moscow has received
support from prominent
partners. With the continued
expansion of the platform,
both strong russian and in-
ternational partners will play
a significant role in bringing
industry trends even faster to
the trade fair.
in russia and the ciS some
things in doing business are
quite different to the West-
ern countries. Most notable
is the high importance of
personal contacts. estab-
lishing a good and close re-
lationship to business part-
ners as well as associating
regularly and face-to-face
are essential for a successful
business in russia.
trade fairs are the main in-
strument used to meet busi-
ness partners and customers
in russia. Mostly because
experiencing a product be-
fore the purchase and meet-
ing the representatives are
crucial to business decision
making. modern bakery
moscow provides the ideal
setting for meeting industry
experts!
Moscow is the epicentre for
business in russia, almost all
of the domestic and interna-
tional key players are based
here. the russian capital is
also one of the most impor-
tant international exhibition
centres. due to its well-de-
veloped infrastructure Mos-
cow serves as the meet-
ing-point for russia and its
neighboring countries.
russian bakeryassociation
russian Ministryof agriculture
russian flour Mills & Grains association
international academy of industry
aSSaGroS assoc. of food ingredients‘ Producers
PartnerSHiPS of Modern bakery MoScoW EXCERPT
aSkondassociation of confec-tionery enterprises
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enSUre yoUr SHare in one of tHe MoSt SiGnificant bakery
and confectionery MarketS in tHe WorLd and SHoWcaSe yoUr
ProdUctS and caPabiLitieS at Modern bakery MoScoW 2014.
wE LOOK FORwARd TO HEARING FROM YOU › With more than 25 years of experience in
the development, planning and implementation of international events in Moscow we
count among the major providers of constant international service in the russian trade
fair industry. feel free to contact us for any inquiries, we look forward to assisting you!
internationaL contact
Maria SoLoVeVaSaLeS internationaL
teLePHone › +49 911 507 11-115eMaiL › [email protected]
nadJa MartinSaLeS internationaL
teLePHone › +49 911 507 11-113eMaiL › [email protected]
tHoMaS bUrdZySaLeS internationaL
teLePHone › +49 911 507 11-114eMaiL › [email protected]
SebaStian MeyerPreSS & MarketinG
teLePHone › +49 911 507 11-105eMaiL › [email protected]
ekaterina LÉaUSticSaLeS internationaL
teLePHone › +49 911 507 11-116eMaiL › [email protected]
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PaViLion 2
tHe LeadinG trade fair for rUSSia & tHe ciS
eXPocentre fairGroUndS MoScoW
April 23-26, 2014MODERNBAKERYMOSCOW
ExHIBITORS OF MOdERN BAKERY MOSCOw EXCERPT
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ORGANISER
oWP oSt-WeSt-Partner GMbH ULMenStraSSe 52F | 90443 nÜrnberG | GerMany PHone +49 (0)911 50711-140 | faX +49 (0)911 [email protected]
www.MOdERNBAKERY-MOSCOw.COM
MODERNBAKERYMOSCOW
IN COOPERATION WITH
RUSSIA‘S LEAdING TRAdE FAIR provides an outlook into the future of an entire industry. nowadays baking is not just selling bread. bakery mirrors many different facets: ice cream, chocolate, tea, coffee or entire shop concepts are no longer only side issues.
AS ONE OF THE MOST ExCITING GROwTH MARKETS of the world, the russian bakery and confectionery industry features impressive future prospects, especially for international manufacturers.
mArk April 23, 2014 in Your CAlEnDAr toDAY!
MODERNBAKERYMOSCOW
Russia.
BaKERY aND CONFECtiONERY.
WE knoW HoW.