modern bakery moscow 2014 brochure

MODERNBAKERYMOSCOW

MODERNBAKERYMOSCOW

20th internationaL trade fair for bakery and confectionery

PaViLion 2

tHe LeadinG trade fair for rUSSia & tHe ciS

eXPocentre fairGroUndS MoScoW

April 23-26, 2014

cHocoLatebakery

confectionery

coffee and tea

ice creaM

MODERNBAKERYMOSCOW

2

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cHocoLatebakery

confectionery

coffee and tea

ice creaM

MODERNBAKERYMOSCOW

WeLcoMe to Modern bakery MoScoW, tHe

MoSt iMPortant trade fair and inforMa-

tion & netWorkinG PLatforM for tHe bak-

ery and confectionery indUStry in rUSSia

and tHe ciS.

19yearS of trade fair

SUcceSS

230eXHibitorS

eXPert ViSitorS

14,000

MORE THAN JUST BAKING

MODERNBAKERYMOSCOW

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TRAdITION › for over 19 years, the exhi-

bition has been representing the entre-

preneurial success of numerous compa-

nies in russia and the ciS. today, the

trade fair has established itself as one of

the most important international events

in the bakery and confectionery industry

worldwide and is the leading trade fair

for the russian and the eastern euro-

pean market.

INNOVATION › decision makers from

more than 40 countries meet at modern

bakery moscow every year to get infor-

mation on the latest trends and inno-

vations from leading companies in

the industry. an extensive supporting

programme with numerous workshops,

master classes, product presentations

and seminars lets visitors experience

the industry’s news and trends of the

market at first hand.

MOdERN › being the bakery of the 21st

century, modern bakery moscow is the

only exhibition in the russian market,

which displays current developments,

reflects international trends and sets the

pace for the russian bakery and confec-

tionery industry.

CONTACTS › notably for interna-

tional companies, modern bakery

moscow provides the best opportu-

nity to learn about the latest inno-

vations and features of the russian

bakery and confectionery market

and to establish important contacts

to decision makers in the industry.

Modern bakery MoScoW 2014

Enormous mArkEtpotEntiAl

BrEAD in russiA

1st ConFECtionErY Art Cup

AnniVErsArY ›20tH EDition

in 2014 modern bakery

moscow celebrates its 20th

anniversary. Since the first

edition in 1995, the trade

fair represents the entrepre-

neurial success of numerous

international and russian

companies. today, modern

bakery moscow is the no. 1

event for the bakery and

confectionery industry in

russia and the ciS.

for the first time modern

bakery moscow holds a con-

test for the best confectioner

2014 in different categories:

best Sugar Showpiece, best

chocolate Showpiece and

best young confectioner. the

contest will be held under

the chairmanship of an in-

ternational experts jury.

as bread has always been one

of the most important food-

stuffs in russia, the industry

turnover is on a growth path.

the country has a high per

capita consumption when

compared internationally.

therefore, top priority is

given to the development

and technological moderni-

sation of the russian bakery

industry.

russia is a gigantic market

for leading international

brands in a number of

different industries. as one

of the most exciting growth

markets in the world, the

russian bakery and confec-

tionery industry features

impressive future prospects

for international enterprises,

especially modern technolo-

gies are in high demand.

20!

tHe bakery of tHe 21St centUry

4

modern bakery moscow is the

only trade fair in russia and the

ciS that covers all topics in the

bakery and confectionery in-

dustry, from ingredients, ovens,

manufacturing facilities and ma-

chinery to packaging materials.

at modern bakery moscow you

will get access to the entire bak-

ery and confectionery industry in

russia, ranging from small and

independent to large industrial

bakeries, producers, technolo-

gists, services and trade.

ProdUctranGe

coMPreHenSiVe & innoVatiVe bakinG tecHnoLoGieS

Shop equipment

ovens and ovens equipment

confectionery equipment

deep-frozen, semi-finished and finished products

bakery/confectio-nery machinery & tech. equipment

baking equipment

ingredients and raw materials

refrigeration,fer-mentation & air con. technologies

Laboratory and measuring instruments

cleaning and hygiene

Pasta and pizzaice cream and ice cream manufacturing

tea, coffee and coffee-machines

Packaging machi-nes and materials

food

fast-food products

otHer

café and shopfitting

Services and process optimi-sation

Sales

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conSUMPtion of food in rUSSiaPer year and caPita / Market GroWtH rate

iMPreSSionSModern bakery MoScoW

0.8 kgCOFFEE

2.6 kgICE CREAM

5.9 kgCHOCOLATE

11 kgFINE BAKING

+5% +6% +8% +2%

114 kgBREAd

+15%

6

Per capita consumption of bread and bakery products with 114 kg / year (2012) is at a »

very high level when compared internationally (e.g. Germany 85 kg / year).

the annual turnover for bread & bakery goods rose by 15.1 %, to 11 bn euros in 2012. »

50 % of all technical equipment and machinery stem from the 1980’s – therefore, »

every second machine is in need of modernization.

by 2020, 2.4 bn euros will be invested in the expansion and renewal of russian baker- »

ies by the russian authorities.

russia’s Wto accession predicts an import rate increase in foreign bread and bakery »

goods. furthermore, international manufacturing and management standards will

rise in importance.

INVESTMENTS IN THE RUSSIAN MARKET ARE PROMISING › as one of the most exciting

growth markets in the world, the russian bakery and confectionery industry features

impressive future prospects especially for international manufacturers.

Market PotentiaL

key data rUSSia

ECONOMY

GPd in rubel 2012: rb 66.5 bn

GdP in eUr 2012: eUr 1,563 bn

GdP per head 2012: eUr 10,547

GdP growth 2013 (forecast): 3.6 %

Ø GdP growth 2006-13: 3.7 %

IMPORTS fob, 2011

Machinery: $ 147 bn (48 %)

chemicals: $ 45.4 bn (14,9 %)

food: $ 42.5 bn (13,9 %)

Metals: $ 21.8 bn (7,1 %)

total imports: $ 306 bn (100 %)

CONFECTIONERY › » the total investment volume of the russian

confectionery industry is estimated at 200 million euros in 2013.

by 2015 it is expected to be 216 million euros.

SwEETS INdUSTRY › » the production volume of sweets in russia will

reach 3 million tons in 2013. by 2015, it is expected to be 3.3 million

tons. an average russian consumes 8 kg per year.

ICE CREAM › » by 2016, the russian ice cream market is expected to

increase by 22 % (base year 2012) - it has currently generated 2,077

million euros.

CHOCOLATE › » the chocolate market in russia will grow by 45 %,

until 2016 (in comparison: world market › 6 %). an average russian

consumes 5.9 kg chocolate per year (in comparison: eU › 8 kg per

capita),

COFFEE › » 93 % of all coffee consumed in russia is instant, whereas

only 7 % of the coffee-drinking russians prefer ground. However,

the trend goes towards ground coffee and the premium segment.

FACTS FOR OTHER INdUSTRIES › russia is not only a promising

market for bakery products. it is catching up quickly on other

trends as well.

cHocoLatebakery

confectionery

coffee and tea

ice creaM

MODERNBAKERYMOSCOW

Sources: Ministry of Agriculture of the Russian Federation (2013), Market Analitika (2013), Intesco Research Group (2012) Rosstat (2012), The Economist (2012), Canadean (2012), KPMG (2012)

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MODERNBAKERYMOSCOW

PaViLion 2



April 23-26, 2014

SEE YOU IN MOSCOW

9

Modern bakery MoScoW


eXPert ViSitor SUrVey 2013

of aLL eXPert ViSitorS

Were VERY SATISFIEd

wITH THE VARIETY OF

GOOdS PreSented

94 %…More tHan


Were VERY SATISFIEd

wITH THE VARIETY OF

ExHIBITORS

95 %…More tHan


Were VERY SATISFIEd

wITH THE INFORMATION

RECEIVEd

96 %…More tHan

Said: MOdERN BAKERY

MOSCOw 2013 ExCEEdEd

THEIR ExPECTATIONS

90 %…More tHan

10

18+13+12+11+9+8+8+2+2+1+1+1+13

internationaL, diVerSe and PLenty of VaLUabLe contactS

bakery

confectionery

bakery machines / equipment / accessories

raw materials and ingredients

chocolate

Semifinished and finished products

ice cream

refrigeration and cooling technologies

Shop fitting

Supporting programme

coffee and tea

other

Main topic for visiting Modern bakery Moscow 2013 (multiple answers possible)

58 %

49 %

43 %

31 %

15 %

9 %

9 %

8 %

6 %

5 %

4 %

4 %

industrial bakery

Small bakery

confectionery / Sweets industry

Pastry production

Wholesale / retail

bakery equipment manufacturer

raw materials and ingredients

Horeca

Packaging industry

Shop fitting

transport / Logistics

ice cream

other, e.g. press, consulting, university

Visitor breakdown per sector

18 %

13 %

12 %

11 %

9 %

8 %

8 %

2 %

2 %

1.5 %

1.5 %

1 %

13 %

initiating of business contacts

information about novelties and innovations

Maintaining business contacts

contracts conclusion

Search for new business ideas

Search for suppliers

exchange of experience and information

reason for visiting Modern bakery Moscow 2013 (multiple answers possible)

54 %

45 %

28 %

26 %

24 %

24 %

24 %

54+45+28+26+24+24+2458+49+43+31+15+9+9+8+6+5+4+4

the expert visitors of modern bakery moscow 2013 surely agree: the trade fair was very successful

in all respects. for 96 % of the visitors the annual visit to modern bakery moscow is crucial for

their business.

the expert visitors most appreciated

the high proportion of the international exhibitors »

the trade fair’s variety in product range »

the wide range of topics »

the possibility to initiate and maintain business contacts »

42+12+11+11+6+18+k42 %ceo,

owner & Senior

Manage-ment

12 %technologist

11 %Marketing / Sales

11 %Middle/low level execu-

tives

6 %chief

engineers

18 %other

Management position of expert visitors

importance of trade fair for business

49+28+18+3+2+k 49 %Very good

28 %good

18 %quite good

3 %less good

2 %bad

april as the new trade fair month

43+31+22+3+1+k31 %Very

important

1 %Unimportant

43 %Most

important

3 %Less important

22 %

important

11

18+13+12+11+9+8+8+2+2+1+1+1+13

Meet tHe deciSion MakerSProPortion of aLL eXPert ViSitorS

deciSion MakerS

48%

inVoLVed in tHe deciSion MakinG ProceSS

39,5%

12

trade fairS in rUSSia

BUSINESS HUB MOSCOW

TRADE FAIRS –GET TOGETHER

RUSSIAN NETWORKING

STRONG LOCALPARTNERSHIPS

Since its beginning, modern

bakery moscow has received

support from prominent

partners. With the continued

expansion of the platform,

both strong russian and in-

ternational partners will play

a significant role in bringing

industry trends even faster to

the trade fair.

in russia and the ciS some

things in doing business are

quite different to the West-

ern countries. Most notable

is the high importance of

personal contacts. estab-

lishing a good and close re-

lationship to business part-

ners as well as associating

regularly and face-to-face

are essential for a successful

business in russia.

trade fairs are the main in-

strument used to meet busi-

ness partners and customers

in russia. Mostly because

experiencing a product be-

fore the purchase and meet-

ing the representatives are

crucial to business decision

making. modern bakery

moscow provides the ideal

setting for meeting industry

experts!

Moscow is the epicentre for

business in russia, almost all

of the domestic and interna-

tional key players are based

here. the russian capital is

also one of the most impor-

tant international exhibition

centres. due to its well-de-

veloped infrastructure Mos-

cow serves as the meet-

ing-point for russia and its

neighboring countries.

russian bakeryassociation

russian Ministryof agriculture

russian flour Mills & Grains association

international academy of industry

aSSaGroS assoc. of food ingredients‘ Producers

PartnerSHiPS of Modern bakery MoScoW EXCERPT

aSkondassociation of confec-tionery enterprises

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enSUre yoUr SHare in one of tHe MoSt SiGnificant bakery

and confectionery MarketS in tHe WorLd and SHoWcaSe yoUr

ProdUctS and caPabiLitieS at Modern bakery MoScoW 2014.

wE LOOK FORwARd TO HEARING FROM YOU › With more than 25 years of experience in

the development, planning and implementation of international events in Moscow we

count among the major providers of constant international service in the russian trade

fair industry. feel free to contact us for any inquiries, we look forward to assisting you!

internationaL contact

Maria SoLoVeVaSaLeS internationaL

teLePHone › +49 911 507 11-115eMaiL › [email protected]

nadJa MartinSaLeS internationaL


tHoMaS bUrdZySaLeS internationaL


SebaStian MeyerPreSS & MarketinG


ekaterina LÉaUSticSaLeS internationaL


14

PaViLion 2



April 23-26, 2014MODERNBAKERYMOSCOW

ExHIBITORS OF MOdERN BAKERY MOSCOw EXCERPT

15

ORGANISER

oWP oSt-WeSt-Partner GMbH ULMenStraSSe 52F | 90443 nÜrnberG | GerMany PHone +49 (0)911 50711-140 | faX +49 (0)911 [email protected]

www.MOdERNBAKERY-MOSCOw.COM

MODERNBAKERYMOSCOW

IN COOPERATION WITH

RUSSIA‘S LEAdING TRAdE FAIR provides an outlook into the future of an entire industry. nowadays baking is not just selling bread. bakery mirrors many different facets: ice cream, chocolate, tea, coffee or entire shop concepts are no longer only side issues.

AS ONE OF THE MOST ExCITING GROwTH MARKETS of the world, the russian bakery and confectionery industry features impressive future prospects, especially for international manufacturers.

mArk April 23, 2014 in Your CAlEnDAr toDAY!

MODERNBAKERYMOSCOW

Russia.

BaKERY aND CONFECtiONERY.

WE knoW HoW.

modern bakery moscow 2014 brochure

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