Overview
• Background• Chairman Comments• Club Values• Executive Board• Strategic Aims• Operational Structure• Strategic Plan• Purpose & Values• Rugby Growth• Strategic Partnerships• Participation Growth• Summary
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Background
Chester RUFC are committed to the long term development and sustainability of its membership, business, playing facilities and it’s role within the local community.
In 2012/13 CRUFC :-
• Added 80 new participants to the game,
• Was chosen by the RFU to host O2 Touch Rugby
• Provided 40 coaches with UKCC / RFU accreditation to deliver best practice.
The commitment to sustainability has enabled:-
• Growth to be maintained in the mini & junior section - participation level now 450+.
• Provide four senior rugby teams [3 Men’s & 1 Women’s] in English Rugby tier 4.
• Promotion to National 2 North for the 1XV was achieved (top 60 clubs in England).
• The club implemented a re-structure of its Management & Governance processes.
The club commenced the development of a strategic plan in consultation with all stakeholders across the sporting spectrum in Cheshire, National Governing Bodies, local government and the membership of Chester RUFC to ensure sustainability through until 2018
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Chairman’s Comments
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“Our aim is to have a vibrant rugby club that is fit to meet the challenges of modern sport. We will support our volunteers, coaches and players and work with the Rugby Football Union and Sport Cheshire to provide a members experience second to none.
We believe that we have three key objectives, to continue to grow our participation numbers, continually strive to provide a superb membership experience and to ensure that we protect the long term financial sustainability of CRUFC. Taking a long term approach will ensure that we can meet the challenges in our current senior rugby league both now and in the future.
This means our playing success and investment projects will be focused around our people and our facilities. The possibility of bringing other sports to Hare Lane on a formal basis will be considered as part of the plan. In addition within we will give greater focus to working with strategic partners including the University of Chester, Sport Cheshire and the RFU. Our aim is to further develop Chester Rugby Club within the City of Chester as a club the city can be proud of and as a sports club which provides for its City both on and off the pitch.”
Club Values
• Improving the Playing Experience– We will provide all players with a safe, secure and well managed playing environment that
strives to be a beacon of Rugby in West Cheshire. – Our business is transparent and based on the core value of the Rugby Union. We are one club
and all have a role to play to ensure that our club’s next fifty years are as successful as the last.
• Improving the Membership Experience– We will ensure that performance on the pitch is matched by those off it in respect of our
business management, governance and membership experience.– Our decisions are consulted, developed and agreed with all opinions counted and consensus
established before we agree a direction.
• Financial Sustainability– We are one club and all have a role to play to ensure that our club’s next fifty years are as
successful as the last. – We all have a responsibility to provide a sustainable, financially sound and community focused
club through our actions and decisions.
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Executive Board2013 - 2018
Club
Executive Members
• President
• Chairman
• Vice – Chairman
• Club Secretary
• Treasurer
Operational
Executive
Members
• Director of Sport
• Director of Operations
• Director of Commercial
Independent
• Public sector [Independent]
• Private sector [Independent]
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Strategic Aims
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Chester RUFC
2013 - 2018
Excellent Membership Experience
Excellent Facilities &
Incorporation of Sport
Excellent Playing
Experience
Long Term Financial
sustainability
Strategic Plan2013 - 2018
Operations & Finance – Financial Sustainability
Finance
Safeguarding & Policy Development
Strategic Partnerships
Membership Management & Database
Web Site
Commercial – Membership Experience
Sponsorship
Catering & bar
Events Management. Weddings, Functions & Conferences
Match Day ExperienceFacility Management and maintenance
Corporate Governance
Club Constitution
Facility Development
Funding support and application
Communication
Sport – Player Experience
Delivery of annual Rugby Development Plan
Integration of other sports
Increase player numbers
Coaching support and development
Executive
1. Club Heritage
2. Strategic Planning
3. Financial Performance
4. Capital Developments
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Purpose & Vision
Purpose:-
• For Chester Rugby Club to be part of the sporting & social DNA of the City of Chester.• To positively impact the sporting landscape within the County for the long term. • To work in partnership with other clubs and stakeholders locally, regionally & nationally.• To build on the Olympic & Rugby World Cup legacy.
Success will be measured by:-
• The impact we have within our existing Mini & Junior section. • The development of enduring programs within the City of Chester & surrounding district • The strength of partnerships with the University of Chester & local schools. • The degree of support of received from our stakeholders.
“Our aim is to bring the game of Rugby Union to as many people as possible”.
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Rugby Growth
Club 2013/14 2014/15 2015/16 2016/17 2017/18
1XV Top 8 Finish Top 4 Finish Promotion NationalOne
NationalOne
2XV Top 3 League Top 3 League Top 3 League Top 3 League Top 3 League
3XV Maintain League Top 3 Finish Promtion to Div. 1 Maintain in Div. 1 Promotion to Premiership
4XV Explore Enter League Structure
Compete in league Structure
Top half finish Maintain
5XV Explore Enter League Maintain
Ladies RFU Championship 3
RFU Championship 2
RFUWChampionship 2
RFUW Championship 1
Maintain
7s Establish a team in 4 major competitions
1 x Tournament Win5 tournament Competitions
1 x Tournament Win5 tournament Competitions
1 x Tournament Win5 tournament Competitions
1 x Tournament Win5 tournament Competitions
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Strategic Partnerships
Chester
University of Chester
RFU
Sport Cheshire
Future Sports Partners
Business Community
Existing Sports
Partners -Archery &
Squash
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Participation Growth
Section 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
SeniorRugby
80 100 120 150 180 200
JuniorRugby
450 500 550 *650* Not all @ CRUFC
site ie schools
*750 *800
Touch Rugby
20 30 40 50 60 70
7s Ruby 40 50 100 150 200 250
New UKCC Coaches (annually)
40 25 25 25 25 25
Total 630 705 845 1025 1215 1345
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Summary
We plan to:-
• Continue to grow the game to ensure the long term sustainability of Chester Rugby Club.
• Develop a strategic plan for 2013 – 2018 that ensures we further improve our playing and member experience.
• Be open to the possibilities that other sports development at Hare Lane could support our long term vision.
• Ensure we deliver for the current, potential and future members across many sports.
• Respecting and cherish our rugby union heritage but understand that multi–sport facilities could have significant benefits to our members, their families and the wider community.
• Engage with local and national stakeholders.
• Ensure Corporate Governance is at the heart of all our activities.
• Allow our operational Directors to deliver within their relevant business management areas.
• Ensure our Executive manage in a robust and transparent manner.
• Engage in Olympic legacy and World Cup legacy programmes.
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