Chester RUFC

2013 – 2018

“Delivering for future generations”

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Overview

• Background• Chairman Comments• Club Values• Executive Board• Strategic Aims• Operational Structure• Strategic Plan• Purpose & Values• Rugby Growth• Strategic Partnerships• Participation Growth• Summary

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Background

Chester RUFC are committed to the long term development and sustainability of its membership, business, playing facilities and it’s role within the local community.

In 2012/13 CRUFC :-

• Added 80 new participants to the game,

• Was chosen by the RFU to host O2 Touch Rugby

• Provided 40 coaches with UKCC / RFU accreditation to deliver best practice.

The commitment to sustainability has enabled:-

• Growth to be maintained in the mini & junior section - participation level now 450+.

• Provide four senior rugby teams [3 Men’s & 1 Women’s] in English Rugby tier 4.

• Promotion to National 2 North for the 1XV was achieved (top 60 clubs in England).

• The club implemented a re-structure of its Management & Governance processes.

The club commenced the development of a strategic plan in consultation with all stakeholders across the sporting spectrum in Cheshire, National Governing Bodies, local government and the membership of Chester RUFC to ensure sustainability through until 2018

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Chairman’s Comments

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“Our aim is to have a vibrant rugby club that is fit to meet the challenges of modern sport. We will support our volunteers, coaches and players and work with the Rugby Football Union and Sport Cheshire to provide a members experience second to none.

We believe that we have three key objectives, to continue to grow our participation numbers, continually strive to provide a superb membership experience and to ensure that we protect the long term financial sustainability of CRUFC. Taking a long term approach will ensure that we can meet the challenges in our current senior rugby league both now and in the future.

This means our playing success and investment projects will be focused around our people and our facilities. The possibility of bringing other sports to Hare Lane on a formal basis will be considered as part of the plan. In addition within we will give greater focus to working with strategic partners including the University of Chester, Sport Cheshire and the RFU. Our aim is to further develop Chester Rugby Club within the City of Chester as a club the city can be proud of and as a sports club which provides for its City both on and off the pitch.”

Club Values

• Improving the Playing Experience– We will provide all players with a safe, secure and well managed playing environment that

strives to be a beacon of Rugby in West Cheshire. – Our business is transparent and based on the core value of the Rugby Union. We are one club

and all have a role to play to ensure that our club’s next fifty years are as successful as the last.

• Improving the Membership Experience– We will ensure that performance on the pitch is matched by those off it in respect of our

business management, governance and membership experience.– Our decisions are consulted, developed and agreed with all opinions counted and consensus

established before we agree a direction.

• Financial Sustainability– We are one club and all have a role to play to ensure that our club’s next fifty years are as

successful as the last. – We all have a responsibility to provide a sustainable, financially sound and community focused

club through our actions and decisions.

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Executive Board2013 - 2018

Club

Executive Members

• President

• Chairman

• Vice – Chairman

• Club Secretary

• Treasurer

Operational

Executive

Members

• Director of Sport

• Director of Operations

• Director of Commercial

Independent

• Public sector [Independent]

• Private sector [Independent]

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Strategic Aims

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Chester RUFC

2013 - 2018

Excellent Membership Experience

Excellent Facilities &

Incorporation of Sport

Excellent Playing

Experience

Long Term Financial

sustainability

Club Structure 2013 - 2018

Executive

Sport CommercialOperations &

Finance

Corporate Governance

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Strategic Plan2013 - 2018

Operations & Finance – Financial Sustainability

Finance

Safeguarding & Policy Development

Strategic Partnerships

Membership Management & Database

Web Site

Commercial – Membership Experience

Sponsorship

Catering & bar

Events Management. Weddings, Functions & Conferences

Match Day ExperienceFacility Management and maintenance

Corporate Governance

Club Constitution

Facility Development

Funding support and application

Communication

Sport – Player Experience

Delivery of annual Rugby Development Plan

Integration of other sports

Increase player numbers

Coaching support and development

Executive

1. Club Heritage

2. Strategic Planning

3. Financial Performance

4. Capital Developments

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Purpose & Vision

Purpose:-

• For Chester Rugby Club to be part of the sporting & social DNA of the City of Chester.• To positively impact the sporting landscape within the County for the long term. • To work in partnership with other clubs and stakeholders locally, regionally & nationally.• To build on the Olympic & Rugby World Cup legacy.

Success will be measured by:-

• The impact we have within our existing Mini & Junior section. • The development of enduring programs within the City of Chester & surrounding district • The strength of partnerships with the University of Chester & local schools. • The degree of support of received from our stakeholders.

“Our aim is to bring the game of Rugby Union to as many people as possible”.

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Rugby Growth

Club 2013/14 2014/15 2015/16 2016/17 2017/18

1XV Top 8 Finish Top 4 Finish Promotion NationalOne

NationalOne

2XV Top 3 League Top 3 League Top 3 League Top 3 League Top 3 League

3XV Maintain League Top 3 Finish Promtion to Div. 1 Maintain in Div. 1 Promotion to Premiership

4XV Explore Enter League Structure

Compete in league Structure

Top half finish Maintain

5XV Explore Enter League Maintain

Ladies RFU Championship 3

RFU Championship 2

RFUWChampionship 2

RFUW Championship 1

Maintain

7s Establish a team in 4 major competitions

1 x Tournament Win5 tournament Competitions

1 x Tournament Win5 tournament Competitions

1 x Tournament Win5 tournament Competitions

1 x Tournament Win5 tournament Competitions

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Strategic Partnerships

Chester

University of Chester

RFU

Sport Cheshire

Future Sports Partners

Business Community

Existing Sports

Partners -Archery &

Squash

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Participation Growth

Section 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18

SeniorRugby

80 100 120 150 180 200

JuniorRugby

450 500 550 *650* Not all @ CRUFC

site ie schools

*750 *800

Touch Rugby

20 30 40 50 60 70

7s Ruby 40 50 100 150 200 250

New UKCC Coaches (annually)

40 25 25 25 25 25

Total 630 705 845 1025 1215 1345

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Summary

We plan to:-

• Continue to grow the game to ensure the long term sustainability of Chester Rugby Club.

• Develop a strategic plan for 2013 – 2018 that ensures we further improve our playing and member experience.

• Be open to the possibilities that other sports development at Hare Lane could support our long term vision.

• Ensure we deliver for the current, potential and future members across many sports.

• Respecting and cherish our rugby union heritage but understand that multi–sport facilities could have significant benefits to our members, their families and the wider community.

• Engage with local and national stakeholders.

• Ensure Corporate Governance is at the heart of all our activities.

• Allow our operational Directors to deliver within their relevant business management areas.

• Ensure our Executive manage in a robust and transparent manner.

• Engage in Olympic legacy and World Cup legacy programmes.

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