Download - NAC Agrotourism 08
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Agrotourism as aBusiness Opportunity
Using what we have
Roxanne Waithe
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PurposeTo inspire thoughts and actions about:
1. Agribusiness and alternative ways to makemoney from agriculture
2. Marketing our produce differently
3. Adding value to our existing tourism product
4. Rural tourism activity
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Overview What is agrotourism
Global and regional trends
Agrotourism Business Opportunities inBarbados
How to facilitate agrotourism development
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What is Agrotourism?
Agrotourism refers to any activity,
enterprise or business that linksagriculture with products,services and experiences in
tourism.
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Agrotourism Product Portfolio
Fixed Attractions Events Services
Historic Plantations
Agricultural museums
Village rum shops
Herb/Exotic Gardens
Produce & CraftMarkets
Agricultural fairs
Local festivals
Special events
Farm tours
Rural Bed & Breakfast
Spas
Alternative medicines
Agro-processing
Agro-trade with TourismOperators
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Focus on three
AGRO-TRADE
CULINARYTOURISM
FARM BASEDTOURISM
Produce, meat,flowers, processed
foods
Farm stays,farmers
markets,
agritainment,
Culinaryfestivals,authentic
Bajan food
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Global Agrotourism Trends
Farm based recreation generated US$955million in 2004 (USDA Report 2007)
Culinary tourism in Australia generates approx.US$ 1 billion annually (Tourism ResearchAustralia 2005)
The National Farmers Union UK (2008) agro-
trade with the tourism & leisure sectorcontributes 70% to the 32 billion agrifoodbusiness
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CARICOM Trends Food Imports
Excess of Import Value over Export Value
0.520.64
0.69
0.73
1.02
1.08
1.512.00
3.45
5.79
6.69
9.22
-0.26
-0.53
-2.00 0.00 2.00 4.00 6.00 8.00 10.00
Guyana
Belize
Trinidad and TobagoSt. Vincent/Grenadines
Jamaica
CARICOM (excl Haiti)
Dominica
Grenada
BarbadosSt. Lucia
Suriname
St. Kitts and Nevis
Bahamas
Haiti (mirror data)
Ratio (Imports/Exports)
Food imports exceedfood exports by 52%
in T&T
Singh & Jacque, CSME Symposium 2006
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Caribbean Agrotourism Initiatives:Agro-trade
Nevis Growers Assn. & FourSeasons Resort
Santoy, Black Bay and
Mafoota Farmers (SandalsChain - Jamaica & St. Lucia)
Barbonneau Farmers St.Lucia and Almond Chain
(Barbados & St. Lucia)
Mt. St. George Farmers, UKTravel Foundation & Hilton
Tobago
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Caribbean Agrotourism Initiatives:Farm Based Tourism
Goodfellow Farms, Nassau,Bahamas: Country Store,
tours, restaurant
The 3 Rivers Eco Lodgeand Campsite: organic herb
farm, Coffee and cocoa
picking, Visit to a dasheen &root vegetable farm, learn
traditional farming methods
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Caribbean Agrotourism Initiatives:Culinary Tourism
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Agro-trade Opportunities in Barbados
1. Farmer-hotel partnerships
2. A Pack house or Packaging Facility
3. An Agro-processing FacilityWHAT WE HAVE
Farmers co-ops & Ag. Marketing Agencies
Variety of produceArable land
Pork, poultry, eggs, fish>Over 6,000 rooms
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Farm-Based Tourism Opportunities inBarbados
1. Direct Sales on thefarm
2. Approved FarmersMarkets
3. Community basedfarmers markets
4. Rural Bed & Breakfast
5. Farm-based recreation
WHAT WE HAVE
Variety of farm operations
Rural communitiesengaged in agriculture
Farmers willing & readyTo diversify
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Culinary Tourism Opportunities inBarbados
1. Food Festivals on Farms/Plantations
2. Epicurean Expeditions
3. Signature Dishes
WHAT WE HAVE
Wide range of culinary experiences
Culinary Alliance of Barbados
Food Festivals: Oistins, Taste of Barbados & Crop Over
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Challenges for Agrotourism Development
AGRICULTURE
TOURISM
NO AGROTOURISM POLICY
COMPETITION FOR LAND USE
HOTEL IMPORTS - FOOD
NEED FOR AGRI-PRENEURS
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Drivers for Agrotourism Business
ENTREPRENEURSFarmers, Hoteliers, Investors
Effective production techniques
Proper post harvest and food handling techniques
Creative marketing
Develop farmer/hotel contractual agreements
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GOVERNMENT AGENCIESAgriculture, Tourism, Trade, Health
Policy to support agrotourism linkages
Accessible development funds
Implementation of standards for quality
Natural resource management
Creating & promoting new agrotourismattractions
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NON-STATE AGENCIESBMA, BAS, FAO, BHTA, IICA
Networking, marketing & management of SMEs
Facilitate promotional activities and training
Provide technical support for new technologies
in agricultureConduct feasibility studies and market research
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Future Outlook
Forging links between the agriculture and tourismsector will gain momentum as we seek to handleincreasing costs of living and also to address the
issue of food security.
Key ingredients for agrotourism businessdevelopment:
Improved efficiency in agricultural production
Creation of farmer/hotel partnerships HR training & development
Formation of agrotourism policies to supportlinkages
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THANKS!