nac agrotourism 08

8/4/2019 NAC Agrotourism 08

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Agrotourism as aBusiness Opportunity

Using what we have

Roxanne Waithe


2/20

PurposeTo inspire thoughts and actions about:

1. Agribusiness and alternative ways to makemoney from agriculture

2. Marketing our produce differently

3. Adding value to our existing tourism product

4. Rural tourism activity


3/20

Overview What is agrotourism

Global and regional trends

Agrotourism Business Opportunities inBarbados

How to facilitate agrotourism development


4/20

What is Agrotourism?

Agrotourism refers to any activity,

enterprise or business that linksagriculture with products,services and experiences in

tourism.


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Agrotourism Product Portfolio

Fixed Attractions Events Services

Historic Plantations

Agricultural museums

Village rum shops

Herb/Exotic Gardens

Produce & CraftMarkets

Agricultural fairs

Local festivals

Special events

Farm tours

Rural Bed & Breakfast

Spas

Alternative medicines

Agro-processing

Agro-trade with TourismOperators


6/20

Focus on three

AGRO-TRADE

CULINARYTOURISM

FARM BASEDTOURISM

Produce, meat,flowers, processed

foods

Farm stays,farmers

markets,

agritainment,

Culinaryfestivals,authentic

Bajan food


7/20

Global Agrotourism Trends

Farm based recreation generated US$955million in 2004 (USDA Report 2007)

Culinary tourism in Australia generates approx.US$ 1 billion annually (Tourism ResearchAustralia 2005)

The National Farmers Union UK (2008) agro-

trade with the tourism & leisure sectorcontributes 70% to the 32 billion agrifoodbusiness


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CARICOM Trends Food Imports

Excess of Import Value over Export Value

0.520.64

0.69

0.73

1.02

1.08

1.512.00

3.45

5.79

6.69

9.22

-0.26

-0.53

-2.00 0.00 2.00 4.00 6.00 8.00 10.00

Guyana

Belize

Trinidad and TobagoSt. Vincent/Grenadines

Jamaica

CARICOM (excl Haiti)

Dominica

Grenada

BarbadosSt. Lucia

Suriname

St. Kitts and Nevis

Bahamas

Haiti (mirror data)

Ratio (Imports/Exports)

Food imports exceedfood exports by 52%

in T&T

Singh & Jacque, CSME Symposium 2006


9/20

Caribbean Agrotourism Initiatives:Agro-trade

Nevis Growers Assn. & FourSeasons Resort

Santoy, Black Bay and

Mafoota Farmers (SandalsChain - Jamaica & St. Lucia)

Barbonneau Farmers St.Lucia and Almond Chain

(Barbados & St. Lucia)

Mt. St. George Farmers, UKTravel Foundation & Hilton

Tobago


10/20

Caribbean Agrotourism Initiatives:Farm Based Tourism

Goodfellow Farms, Nassau,Bahamas: Country Store,

tours, restaurant

The 3 Rivers Eco Lodgeand Campsite: organic herb

farm, Coffee and cocoa

picking, Visit to a dasheen &root vegetable farm, learn

traditional farming methods


11/20

Caribbean Agrotourism Initiatives:Culinary Tourism


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Agro-trade Opportunities in Barbados

1. Farmer-hotel partnerships

2. A Pack house or Packaging Facility

3. An Agro-processing FacilityWHAT WE HAVE

Farmers co-ops & Ag. Marketing Agencies

Variety of produceArable land

Pork, poultry, eggs, fish>Over 6,000 rooms


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Farm-Based Tourism Opportunities inBarbados

1. Direct Sales on thefarm

2. Approved FarmersMarkets

3. Community basedfarmers markets

4. Rural Bed & Breakfast

5. Farm-based recreation

WHAT WE HAVE

Variety of farm operations

Rural communitiesengaged in agriculture

Farmers willing & readyTo diversify


14/20

Culinary Tourism Opportunities inBarbados

1. Food Festivals on Farms/Plantations

2. Epicurean Expeditions

3. Signature Dishes

WHAT WE HAVE

Wide range of culinary experiences

Culinary Alliance of Barbados

Food Festivals: Oistins, Taste of Barbados & Crop Over


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Challenges for Agrotourism Development

AGRICULTURE

TOURISM

NO AGROTOURISM POLICY

COMPETITION FOR LAND USE

HOTEL IMPORTS - FOOD

NEED FOR AGRI-PRENEURS


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Drivers for Agrotourism Business

ENTREPRENEURSFarmers, Hoteliers, Investors

Effective production techniques

Proper post harvest and food handling techniques

Creative marketing

Develop farmer/hotel contractual agreements


17/20

GOVERNMENT AGENCIESAgriculture, Tourism, Trade, Health

Policy to support agrotourism linkages

Accessible development funds

Implementation of standards for quality

Natural resource management

Creating & promoting new agrotourismattractions


18/20

NON-STATE AGENCIESBMA, BAS, FAO, BHTA, IICA

Networking, marketing & management of SMEs

Facilitate promotional activities and training

Provide technical support for new technologies

in agricultureConduct feasibility studies and market research


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Future Outlook

Forging links between the agriculture and tourismsector will gain momentum as we seek to handleincreasing costs of living and also to address the

issue of food security.

Key ingredients for agrotourism businessdevelopment:

Improved efficiency in agricultural production

Creation of farmer/hotel partnerships HR training & development

Formation of agrotourism policies to supportlinkages


20/20

THANKS!

nac agrotourism 08

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