Transcript
Page 1: Narwhals, Not Unicorns

Image source: http://robotunicornattack.com/ http://donmocko.deviantart.com/art/Cosmic-Narwhal-374858339

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Scott Childs

Sr Creative Director / Digital Innovation & Design

Capital One

@sco_chi

Image source: http://robotunicornattack.com/

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unicorns

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marketing

branding

workflow

design thinking

experience design

visual design

prototyping

research

production code

Can also solve issues with strategy, vision, and swoop-n-poop.

Content source: http://www.quora.com/What-is-a-UX-Unicorn Image source: http://robotunicornattack.com/

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Image source: http://robotunicornattack.com/

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Image source: http://rock.genius.com/Beach-house-master-of-none-lyrics#note-2065919

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marketing

branding

workflow

design thinking

experience design

visual design

prototyping

research

production code

Can also solve issues with strategy, vision, and swoop-n-poop.

Content source: http://www.quora.com/What-is-a-UX-Unicorn Image source: http://robotunicornattack.com/

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narwhals

Image source: http://donmocko.deviantart.com/art/Cosmic-Narwhal-374858339

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i can’t

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i can

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think

design

prototype

research

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design thinking

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designkit.org/methods

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Image source: http://www.designkit.org/methods

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design

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collaborative design

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kickoffs should be to build consensus

-Josh Clark

Image source: https://twitter.com/globalmoxie

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kickoff

Image source: scott childs

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Image source: http://bloody-disgusting.com/news/3257771/full-details-trailer-for-newly-restored-nosferatu/

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Image source: http://bloody-disgusting.com/news/3257771/full-details-trailer-for-newly-restored-nosferatu/

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Image source: Capital One UserLABS

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transparency consensus ownership

Image source: scott childs

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prototype

Image source: http://robotunicornattack.com/

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Image source: http://www.webydo.com/infographic.html

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Image source: http://www.webydo.com/infographic.html

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Image source: http://robotunicornattack.com/

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Image source: http://galleryhip.com/lego-bricks-wallpaper.html

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Image source: http://windows-8-themes-free.com/windows-8-themes/fast-and-furious-6-theme/

fast!

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Image source: http://www.tgstore.co.uk/grangers/

dirty!

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Image source: http://deadline.com/2014/02/minecraft-movie-warner-bros-lego-movie-producer-690664/

low res!

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Image source: http://www.adweek.com/adfreak/samsung-gets-overly-attached-girlfriend-play-possessive-pc-145201

don’t get attached!

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Image source: http://www.targetstoshootat.com/

Ready? Aim Aim Aim Aim

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let's prototype that idea before we talk about it

anymore -Dave Rupert

Image source: https://c2.staticflickr.com/6/5070/5622307668_52e78a49ef_z.jpg

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research

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no time

no budget

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designkit.org/methods

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Image source: http://robotunicornattack.com/

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Image source: http://theoffice.wikia.com/wiki/The_Office

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Image source: http://ralphdamiani.deviantart.com/art/The-Ivory-Tower-48490334

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Image source: http://wot.motortrend.com/1402_totd_what_cars_shouldve_fallen_into_a_sinkhole_in_place_of_the_corvettes.html/pontiac-aztek-front-three-quarters-campside/

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marketing

branding

workflow

design thinking

experience design

visual design

prototyping

research

production code

Can also solve issues with strategy, vision, and swoop-n-poop.

Content source: http://www.quora.com/What-is-a-UX-Unicorn Image source: http://robotunicornattack.com/

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i can

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empathize with our users (design thinking)

co-creation (design)

quickly iterate (prototyping)

rinse and repeat (research)

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thank you

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