narwhals, not unicorns

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Image source: http://robotunicornattack.com/ http://donmocko.deviantart.com/art/Cosmic-Narwhal-374858339

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Unicorns may exist but they are few and far between, so in this talk we’ll look at how we can all be an equally magical but very real one horned creature. Let’s be UX Narwhals. In this talk we’ll look at a few simple, fast, and low cost methods to attack everything from user research to design collaboration.

TRANSCRIPT

Page 1: Narwhals, Not Unicorns

Image source: http://robotunicornattack.com/ http://donmocko.deviantart.com/art/Cosmic-Narwhal-374858339

Page 2: Narwhals, Not Unicorns

Scott Childs

Sr Creative Director / Digital Innovation & Design

Capital One

@sco_chi

Image source: http://robotunicornattack.com/

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unicorns

Image source: http://robotunicornattack.com/

Page 4: Narwhals, Not Unicorns

marketing

branding

workflow

design thinking

experience design

visual design

prototyping

research

production code

Can also solve issues with strategy, vision, and swoop-n-poop.

Content source: http://www.quora.com/What-is-a-UX-Unicorn Image source: http://robotunicornattack.com/

Page 5: Narwhals, Not Unicorns

Image source: http://robotunicornattack.com/

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Image source: http://rock.genius.com/Beach-house-master-of-none-lyrics#note-2065919

Page 7: Narwhals, Not Unicorns

marketing

branding

workflow

design thinking

experience design

visual design

prototyping

research

production code

Can also solve issues with strategy, vision, and swoop-n-poop.

Content source: http://www.quora.com/What-is-a-UX-Unicorn Image source: http://robotunicornattack.com/

Page 8: Narwhals, Not Unicorns

narwhals

Image source: http://donmocko.deviantart.com/art/Cosmic-Narwhal-374858339

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i can’t

Image source: http://robotunicornattack.com/

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i can

Image source: http://robotunicornattack.com/

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think

design

prototype

research

Image source: http://robotunicornattack.com/

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design thinking

Image source: http://robotunicornattack.com/

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designkit.org/methods

Image source: http://robotunicornattack.com/

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Image source: http://www.designkit.org/methods

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design

Image source: http://robotunicornattack.com/

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collaborative design

Image source: http://robotunicornattack.com/

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kickoffs should be to build consensus

-Josh Clark

Image source: https://twitter.com/globalmoxie

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kickoff

Image source: scott childs

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Image source: http://bloody-disgusting.com/news/3257771/full-details-trailer-for-newly-restored-nosferatu/

Page 20: Narwhals, Not Unicorns

Image source: http://bloody-disgusting.com/news/3257771/full-details-trailer-for-newly-restored-nosferatu/

Page 21: Narwhals, Not Unicorns

Image source: Capital One UserLABS

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transparency consensus ownership

Image source: scott childs

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prototype

Image source: http://robotunicornattack.com/

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Image source: http://www.webydo.com/infographic.html

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Image source: http://www.webydo.com/infographic.html

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Image source: http://robotunicornattack.com/

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Image source: http://galleryhip.com/lego-bricks-wallpaper.html

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Image source: http://windows-8-themes-free.com/windows-8-themes/fast-and-furious-6-theme/

fast!

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Image source: http://www.tgstore.co.uk/grangers/

dirty!

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Image source: http://deadline.com/2014/02/minecraft-movie-warner-bros-lego-movie-producer-690664/

low res!

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Image source: http://www.adweek.com/adfreak/samsung-gets-overly-attached-girlfriend-play-possessive-pc-145201

don’t get attached!

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Image source: http://www.targetstoshootat.com/

Ready? Aim Aim Aim Aim

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let's prototype that idea before we talk about it

anymore -Dave Rupert

Image source: https://c2.staticflickr.com/6/5070/5622307668_52e78a49ef_z.jpg

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research

Image source: http://robotunicornattack.com/

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no time

no budget

Image source: http://robotunicornattack.com/

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designkit.org/methods

Image source: http://robotunicornattack.com/

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Image source: http://robotunicornattack.com/

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Image source: http://theoffice.wikia.com/wiki/The_Office

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Image source: http://ralphdamiani.deviantart.com/art/The-Ivory-Tower-48490334

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Image source: http://wot.motortrend.com/1402_totd_what_cars_shouldve_fallen_into_a_sinkhole_in_place_of_the_corvettes.html/pontiac-aztek-front-three-quarters-campside/

Page 41: Narwhals, Not Unicorns

marketing

branding

workflow

design thinking

experience design

visual design

prototyping

research

production code

Can also solve issues with strategy, vision, and swoop-n-poop.

Content source: http://www.quora.com/What-is-a-UX-Unicorn Image source: http://robotunicornattack.com/

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i can

Image source: http://robotunicornattack.com/

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empathize with our users (design thinking)

co-creation (design)

quickly iterate (prototyping)

rinse and repeat (research)

Image source: http://robotunicornattack.com/

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thank you

Image source: http://donmocko.deviantart.com/art/Cosmic-Narwhal-374858339