narwhals, not unicorns
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Unicorns may exist but they are few and far between, so in this talk we’ll look at how we can all be an equally magical but very real one horned creature. Let’s be UX Narwhals. In this talk we’ll look at a few simple, fast, and low cost methods to attack everything from user research to design collaboration.TRANSCRIPT

Image source: http://robotunicornattack.com/ http://donmocko.deviantart.com/art/Cosmic-Narwhal-374858339

Scott Childs
Sr Creative Director / Digital Innovation & Design
Capital One
@sco_chi
Image source: http://robotunicornattack.com/

marketing
branding
workflow
design thinking
experience design
visual design
prototyping
research
production code
Can also solve issues with strategy, vision, and swoop-n-poop.
Content source: http://www.quora.com/What-is-a-UX-Unicorn Image source: http://robotunicornattack.com/

Image source: http://rock.genius.com/Beach-house-master-of-none-lyrics#note-2065919

marketing
branding
workflow
design thinking
experience design
visual design
prototyping
research
production code
Can also solve issues with strategy, vision, and swoop-n-poop.
Content source: http://www.quora.com/What-is-a-UX-Unicorn Image source: http://robotunicornattack.com/

narwhals
Image source: http://donmocko.deviantart.com/art/Cosmic-Narwhal-374858339

think
design
prototype
research
Image source: http://robotunicornattack.com/

Image source: http://www.designkit.org/methods

kickoffs should be to build consensus
-Josh Clark
Image source: https://twitter.com/globalmoxie

kickoff
Image source: scott childs

Image source: http://bloody-disgusting.com/news/3257771/full-details-trailer-for-newly-restored-nosferatu/

Image source: http://bloody-disgusting.com/news/3257771/full-details-trailer-for-newly-restored-nosferatu/

Image source: Capital One UserLABS

transparency consensus ownership
Image source: scott childs

Image source: http://www.webydo.com/infographic.html

Image source: http://www.webydo.com/infographic.html

Image source: http://galleryhip.com/lego-bricks-wallpaper.html

Image source: http://windows-8-themes-free.com/windows-8-themes/fast-and-furious-6-theme/
fast!

Image source: http://deadline.com/2014/02/minecraft-movie-warner-bros-lego-movie-producer-690664/
low res!

Image source: http://www.adweek.com/adfreak/samsung-gets-overly-attached-girlfriend-play-possessive-pc-145201
don’t get attached!

Image source: http://www.targetstoshootat.com/
Ready? Aim Aim Aim Aim

let's prototype that idea before we talk about it
anymore -Dave Rupert
Image source: https://c2.staticflickr.com/6/5070/5622307668_52e78a49ef_z.jpg

Image source: http://ralphdamiani.deviantart.com/art/The-Ivory-Tower-48490334

Image source: http://wot.motortrend.com/1402_totd_what_cars_shouldve_fallen_into_a_sinkhole_in_place_of_the_corvettes.html/pontiac-aztek-front-three-quarters-campside/

marketing
branding
workflow
design thinking
experience design
visual design
prototyping
research
production code
Can also solve issues with strategy, vision, and swoop-n-poop.
Content source: http://www.quora.com/What-is-a-UX-Unicorn Image source: http://robotunicornattack.com/

empathize with our users (design thinking)
co-creation (design)
quickly iterate (prototyping)
rinse and repeat (research)
Image source: http://robotunicornattack.com/

thank you
Image source: http://donmocko.deviantart.com/art/Cosmic-Narwhal-374858339