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NEW AGE

3 stories. Ethics. The Future

MARKETING

SEAN SI INTERNET MARKETING CONSULTANT

Specializations: Search Engine Optimization Social Media Marketing Conversion Rate Optimization Search Engine Marketing Analytics Online Reputation Management Inbound Marketing Email Marketing

@SEO_Hacker SEO Hacker School

http://seo-hacker.org/

It all started when I bought my first blog.



“I offered my last money to God and told Him that I want to just blog for Him

SEO Hacker School @SEO_Hacker


“I offered my last money to God and told Him that I want to just blog for Him – to glorify Him throughout the internet.”



I bought the

domain name

1 GB worth of hosting



I bought the

domain name

1 GB worth of hosting

independent WordPress

blog

and started my

1st



HOW I GOT INTO MARKETING

(MY STORY ON SEO)



I was going through my On-the-Job Training (OJT) when I stumbled upon SEO



I was hired by a young company in Ortigas (which is now out of business, unfortunately)



I was given the task of SEO trainee – too bad that the SEO manager resigned just a week after I got in – leaving all the SEO work to me

TRAINEE

HELLO I’m a



Blah… blah... blah…

Submit Comment

I had an enormous quota which involved:




Submit Comment


BLOG COMMENTING




Submit Comment


BLOG COMMENTING

FORUM POSTING




Submit Comment


BLOG COMMENTING

FORUM POSTING

ADDING “FRIENDS” (IN 5 SOCIAL NETWORKS)



6AM 12MN and got paid $150 a month for all of it

I worked from



6AM 12MN and got paid $150 a month for all of it

I worked from

*sigh*



In the middle of it all, I was learning more about WHY I was doing things.



Why i had such a huge quota


1




Why i had to comment intelligibly on forums


1

2





Why i had to comment intelligibly on blogs


1

2

3





Why i had to comment intelligibly on blogs

Why the links were so important


1

2

3

4





Why i had to comment intelligibly on blogs.

Why the links were so important


1

2

3

4

In all of this, I applied everything to my first blog –



And true enough, some of my tests worked. I got my blog to PR 3 then PR 4. And it’s ranking on a wide scale of keywords even until now.



HOW SEO HACKER WAS BORN

(AND HOW IT GREW)



SEO Hacker as a website was born April 2010 – just a few months from my college graduation.



By this time, I was already a bit knowledgeable about SEO because of the strategies I tested out in my God and You blog (h3sean.com).



SEO-Hacker.com I bought



SEO-Hacker.com (whose name was inspired by a blog I was

following then – lifehacker.com)

I bought





I bought

and built it as a ‘knowledge-base’ blog





I bought

and built it as a ‘knowledge-base’ blog

I simply blogged about the new things I was learning about SEO



I was doubly inspired by Copyblogger.com on how they were posting such great copywriting tutorials and helping out a lot of people become better bloggers.



I worked hard in HP – learning how a services company should provide great services to clients – and the penalty of it if we don’t.



“I learned to do things in a timely fashion and to work well with a

team.”



Then someone from our local church invited me to do SEO for him – he was a third party.



So I went to work – but I was convicted because the website was a gambling website.



I then asked God if what I was doing was glorifying to Him and I told God that if it wasn’t – He would take it away.



God was faithful and he took the project away…



Leaving me with nothing for half a month.



I went to Hongkong with my dad and I met a girl there whose uncle owned the biggest scuba diving liveaboard fleet in the Philippines.



She referred me to her uncle and that was my first major contract. I was gutsy enough to pitch the contract at almost $1,000 and the company agreed.



THE REST, AS THEY SAY, IS HISTORY



Today, SEO Hacker has grown beyond expectations and has more than 20 brands under the care of our internet marketing services.



But the best part is, SEO Hacker has helped numerous up-coming SEO specialists through its blog and online SEO School



WHAT WE DO (AND HOW WE PROVIDE VALUE TO OTHER COMPANIES)



CASE STUDY:

Not your normal brick and mortar business.



history

Amazon was founded in 1994 by Jeff Bezos



history

Amazon was founded in 1994 by Jeff Bezos

(before Amazon, it was first named as Cadabra)



history

1995 Amazon.com officially launches and goes live as an online bookstore



history

1995 Amazon.com officially launches and goes live as an online bookstore

Sells first book 'Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought’



history

He shipped orders to all 50 states, and to 48 countries



history

Sales were up to $20,000/week within 2 months



history

1997 Amazon goes public and begins selling shares at $18 each.



history

1997

Amazon.com becomes the first Internet retailer to secure one million customers.



history

1998 Amazon begins selling music



history

2001 4th Quarter profit = $5 million Revenues of more than $1 billion



history

2007 Amazon unveils the Kindle, a dedicated ebook reader.



history

2010 Amazon announces that ebook sales have outnumbered hardcover sales for the first time ever



FAST FORWARD TO TODAY



present

2012 Amazon.com Inc. had revenues of $61.1B

2013 As of the 2nd Quarter of 2013, Amazon had revenues of $15.7B



THERE IS REAL $$$ ONLINE



AMAZON.COM TRAFFIC:

Global Rank: 7th Visits from USA for April 2013: 131,328,200



AMAZON.COM TRAFFIC:

Global Rank: 7th Visits from USA for April 2013: 131,328,200 TRAFFIC



HOW DID THEY DO IT?



For almost every book you search for, Amazon will appear in the results.



SEARCH IS OUR BUSINESS.



COMPANIES WE’VE HELPED



/Search En gine Op ti mi zation/ It is the art and science of increasing your rankings with target keywords in search engines such as Yahoo, Google and Bing.



SEO Hacker is focused in making our clients as the leaders in the search engine results page.



We want to put them up. We want to help them generate revenue. This is our goal.



We believe this can be achieved with the best long-term strategies there is:

1 Branding 2 Content Marketing

White-hat SEO 3



WHITE HAT VS.

BLACK HAT SEO (KEY DIFFERENCES)



The difference between the GOOD GUYS and the BAD GUYS is not simply our title but our processes and methods.



IT’S HOW WE DO IT. @SEO_Hacker SEO Hacker School


VS

CONTENT STRATEGY KEYWORD DENSITY

WHITE HAT SEO BLACK HAT SEO



VS

BRANDING TITLE TAGS




VS

LINK ASSETS LANDING PAGES




VS

LINK OUTREACH LINK AUTOMATION




In SEO you’re not looking for short term quick wins, you’re looking for

long term benefits.



THE FUTURE OF MARKETING

(AND YOUR PART TO PLAY AS GRADUATING STUDENTS)



The face of marketing is changing.



There is a new generation that is in tune with the Internet and advanced technologies.



Search Engine Optimization is a matter of going into other people’s minds and figuring out the right words your users are going to use.



You guys are young and there’s a whole world ahead of you.



MARKETING IS NOT HARD.



MARKETING IS NOT HARD. It’s just a matter of seeing things from other people’s perspective and telling other people how your product/service can solve their problems.



It’s just a matter of seeing things from other people’s perspective and telling other people how your product/service can solve their problems.

MARKETING IS NOT HARD.



Competition for Traditional Marketing is cut-throat



DIGITAL MARKETING IS THE

NEW MEDIA



CONTACT ME/CHECK OUT:

• [email protected] • http://seo-hacker.org • http://seo-hacker.net

Follow me @SEO_Hacker

Designed by: Angie Reyes

@myra_angelica

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