new age marketing
DESCRIPTION
My slide deck for my talk at the Far Eastern University. Target audience were marketing students. About SEO, ethics, and my story on starting out as an SEO specialistTRANSCRIPT
NEW AGE
3 stories. Ethics. The Future
MARKETING
SEAN SI INTERNET MARKETING CONSULTANT
Specializations: Search Engine Optimization Social Media Marketing Conversion Rate Optimization Search Engine Marketing Analytics Online Reputation Management Inbound Marketing Email Marketing
@SEO_Hacker SEO Hacker School
@SEO_Hacker SEO Hacker School
“I offered my last money to God and told Him that I want to just blog for Him
SEO Hacker School @SEO_Hacker
“I offered my last money to God and told Him that I want to just blog for Him – to glorify Him throughout the internet.”
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I bought the
domain name
1 GB worth of hosting
independent WordPress
blog
and started my
1st
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I was going through my On-the-Job Training (OJT) when I stumbled upon SEO
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I was hired by a young company in Ortigas (which is now out of business, unfortunately)
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I was given the task of SEO trainee – too bad that the SEO manager resigned just a week after I got in – leaving all the SEO work to me
TRAINEE
HELLO I’m a
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Blah… blah... blah…
Submit Comment
I had an enormous quota which involved:
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Blah… blah... blah…
Submit Comment
I had an enormous quota which involved:
BLOG COMMENTING
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Blah… blah... blah…
Submit Comment
I had an enormous quota which involved:
BLOG COMMENTING
FORUM POSTING
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Blah… blah... blah…
Submit Comment
I had an enormous quota which involved:
BLOG COMMENTING
FORUM POSTING
ADDING “FRIENDS” (IN 5 SOCIAL NETWORKS)
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6AM 12MN and got paid $150 a month for all of it
I worked from
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6AM 12MN and got paid $150 a month for all of it
I worked from
*sigh*
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In the middle of it all, I was learning more about WHY I was doing things.
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Why i had such a huge quota
In the middle of it all, I was learning more about WHY I was doing things.
1
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Why i had such a huge quota
Why i had to comment intelligibly on forums
In the middle of it all, I was learning more about WHY I was doing things.
1
2
@SEO_Hacker SEO Hacker School
Why i had such a huge quota
Why i had to comment intelligibly on forums
Why i had to comment intelligibly on blogs
In the middle of it all, I was learning more about WHY I was doing things.
1
2
3
@SEO_Hacker SEO Hacker School
Why i had such a huge quota
Why i had to comment intelligibly on forums
Why i had to comment intelligibly on blogs
Why the links were so important
In the middle of it all, I was learning more about WHY I was doing things.
1
2
3
4
@SEO_Hacker SEO Hacker School
Why i had such a huge quota
Why i had to comment intelligibly on forums
Why i had to comment intelligibly on blogs.
Why the links were so important
In the middle of it all, I was learning more about WHY I was doing things.
1
2
3
4
In all of this, I applied everything to my first blog –
@SEO_Hacker SEO Hacker School
And true enough, some of my tests worked. I got my blog to PR 3 then PR 4. And it’s ranking on a wide scale of keywords even until now.
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SEO Hacker as a website was born April 2010 – just a few months from my college graduation.
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By this time, I was already a bit knowledgeable about SEO because of the strategies I tested out in my God and You blog (h3sean.com).
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SEO-Hacker.com (whose name was inspired by a blog I was
following then – lifehacker.com)
I bought
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SEO-Hacker.com (whose name was inspired by a blog I was
following then – lifehacker.com)
I bought
and built it as a ‘knowledge-base’ blog
@SEO_Hacker SEO Hacker School
SEO-Hacker.com (whose name was inspired by a blog I was
following then – lifehacker.com)
I bought
and built it as a ‘knowledge-base’ blog
I simply blogged about the new things I was learning about SEO
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I was doubly inspired by Copyblogger.com on how they were posting such great copywriting tutorials and helping out a lot of people become better bloggers.
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I worked hard in HP – learning how a services company should provide great services to clients – and the penalty of it if we don’t.
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“I learned to do things in a timely fashion and to work well with a
team.”
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Then someone from our local church invited me to do SEO for him – he was a third party.
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So I went to work – but I was convicted because the website was a gambling website.
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I then asked God if what I was doing was glorifying to Him and I told God that if it wasn’t – He would take it away.
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I went to Hongkong with my dad and I met a girl there whose uncle owned the biggest scuba diving liveaboard fleet in the Philippines.
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She referred me to her uncle and that was my first major contract. I was gutsy enough to pitch the contract at almost $1,000 and the company agreed.
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Today, SEO Hacker has grown beyond expectations and has more than 20 brands under the care of our internet marketing services.
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But the best part is, SEO Hacker has helped numerous up-coming SEO specialists through its blog and online SEO School
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WHAT WE DO (AND HOW WE PROVIDE VALUE TO OTHER COMPANIES)
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CASE STUDY:
Not your normal brick and mortar business.
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history
Amazon was founded in 1994 by Jeff Bezos
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history
Amazon was founded in 1994 by Jeff Bezos
(before Amazon, it was first named as Cadabra)
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history
1995 Amazon.com officially launches and goes live as an online bookstore
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history
1995 Amazon.com officially launches and goes live as an online bookstore
Sells first book 'Fluid Concepts & Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought’
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history
He shipped orders to all 50 states, and to 48 countries
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history
Sales were up to $20,000/week within 2 months
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history
1997 Amazon goes public and begins selling shares at $18 each.
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history
1997
Amazon.com becomes the first Internet retailer to secure one million customers.
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history
2001 4th Quarter profit = $5 million Revenues of more than $1 billion
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history
2007 Amazon unveils the Kindle, a dedicated ebook reader.
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history
2010 Amazon announces that ebook sales have outnumbered hardcover sales for the first time ever
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present
2012 Amazon.com Inc. had revenues of $61.1B
2013 As of the 2nd Quarter of 2013, Amazon had revenues of $15.7B
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AMAZON.COM TRAFFIC:
Global Rank: 7th Visits from USA for April 2013: 131,328,200
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AMAZON.COM TRAFFIC:
Global Rank: 7th Visits from USA for April 2013: 131,328,200
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AMAZON.COM TRAFFIC:
Global Rank: 7th Visits from USA for April 2013: 131,328,200 TRAFFIC
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For almost every book you search for, Amazon will appear in the results.
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/Search En gine Op ti mi zation/ It is the art and science of increasing your rankings with target keywords in search engines such as Yahoo, Google and Bing.
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SEO Hacker is focused in making our clients as the leaders in the search engine results page.
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We want to put them up. We want to help them generate revenue. This is our goal.
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We believe this can be achieved with the best long-term strategies there is:
1 Branding 2 Content Marketing
White-hat SEO 3
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The difference between the GOOD GUYS and the BAD GUYS is not simply our title but our processes and methods.
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IT’S HOW WE DO IT. @SEO_Hacker SEO Hacker School
VS
CONTENT STRATEGY KEYWORD DENSITY
WHITE HAT SEO BLACK HAT SEO
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VS
BRANDING TITLE TAGS
WHITE HAT SEO BLACK HAT SEO
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VS
LINK ASSETS LANDING PAGES
WHITE HAT SEO BLACK HAT SEO
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VS
LINK OUTREACH LINK AUTOMATION
WHITE HAT SEO BLACK HAT SEO
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In SEO you’re not looking for short term quick wins, you’re looking for
long term benefits.
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THE FUTURE OF MARKETING
(AND YOUR PART TO PLAY AS GRADUATING STUDENTS)
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There is a new generation that is in tune with the Internet and advanced technologies.
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Search Engine Optimization is a matter of going into other people’s minds and figuring out the right words your users are going to use.
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You guys are young and there’s a whole world ahead of you.
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MARKETING IS NOT HARD. It’s just a matter of seeing things from other people’s perspective and telling other people how your product/service can solve their problems.
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It’s just a matter of seeing things from other people’s perspective and telling other people how your product/service can solve their problems.
MARKETING IS NOT HARD.
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Competition for Traditional Marketing is cut-throat
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CONTACT ME/CHECK OUT:
• [email protected] • http://seo-hacker.org • http://seo-hacker.net
Follow me @SEO_Hacker
Designed by: Angie Reyes
@myra_angelica