Download - News of the week 21.2.13 abp ananda
Quick Snapshot
Wk 7 -2013
MCCS
ABP ANANDAPeriod – Wk 7’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
Vs. last week Bengali News genre grew by almost 12%
Bangla
GEC
Bangla
...
Bangla
Mov.
Bangla
M...0
10
20
30
40
50
40
12
3 1
% Genre Sh.
Source : TAM Period : Wk 7 2013
Vs. last week Bangla GEC showing increase of 5%
Bengali news genre showing a growth of almost 25% Vs. last
year
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
7.1
8.9
% Genre Share
Wk 52-7'12 Wk 52-7'13
Source : TAM Period : Wk 53 -7 Year : 2012 & 2013
Vs. last year the time spent on the genre has increased
ABP Ananda: Undisputed leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
31%
25%
21%
12% 12%
% Mkt. Share
% Mkt. Share
Source : TAM Period : Wk 53 2012 – Wk 7 2013
ABP Ananda leading in reach
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0
5
10
6 5 54
2
CS 4+
Reach
in M
n.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
4.8 4.5 4.43.8
2.0
CS 15+
Reach
in M
n.
Source : TAM Period : Wk 4-7 2013
ABP Ananda leading in all TAM reported markets
% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 20 37.6 39 24 25 25ABP Ananda 26 38 36 29 29 29Kolkata TV 25 11 9 21 21 21News Time Bangla 15 13 14 14 14 14RPLUS 14 1 2 11 11 11
Source : TAM Period : Wk 53 2012 – Wk 7 2013
Kolkata TV showing jump in terms of shares as Tuesday showing key day for the channel, as content cannot be
specified for the channel.
Kolkata TV scored on News Bulletin and almost on all of the major genres this week.
News Time Bangla with Sports Magazines .
ABP Ananda scoring high on
interviews/Portraits/ Discussions
Source : TAM Period : Wk 7’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24 GHANT
A
ABP Anand
aKolkata TV
News Time
Bangla RPLUSGrand Total
News Bulletin 16% 20% (28%) 22% 15% 248Cartoons/Animation 0% 1% (56%) 43% 0% 59News Headlines 4% 0% (96%) 0% 0% 48Interviews/Portraits/Discussions 34% (41%) 12% 8% 5% 22Sports Magazines 8% 16% 29% (33%) 15% 20
Talk Shows/Chat Shows 0%(100%
) 0% 0% 0% 16Reviews/Reports 12% 22% (42%) 0% 24% 15Film Based Magazines 0% 6% (76%) 18% 0% 10
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