Download - News of the week 28.2.13 abp ananda
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Quick Snapshot
Wk 8 -2013
MCCS
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ABP ANANDAPeriod – Wk 8’2013
TG – MF 15+ SEC:ABC CSMarket – West Bengal
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Vs. last week Bengali News genre grew by almost 7%
Bang
la G
EC
Bang
la ..
.
Bang
la M
ov.
Bang
la M
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0
10
20
30
40
50
37
13
3 1
% Genre Sh.
Source : TAM Period : Wk 8 2013
Vs. last week Bangla GEC showing decrease of 9%Time spent on the genre has increased by 4 mins.
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Bengali news genre showing a growth of almost 31% Vs. last
year
0.0
2.0
4.0
6.0
8.0
10.0
12.0
7.3
9.6
% Genre Share
Wk 1-8'12 Wk 1-8'13
Source : TAM Period : Wk 1 – 8 Year : 2012 & 2013
Vs. last year the time spent on the genre has increased
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ABP Ananda: Undisputed leader in the market
ABP Ananda 24 GHANTA Kolkata TV News Time Bangla RPLUS
30%
24%21%
13% 12%
% Mkt. Share
% Mkt. Share
Source : TAM Period : Wk 53 2012 – Wk 7 2013
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ABP Ananda leading in reach
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.8 5.5 4.8 4.4
2.2
CS 4+
Reac
h in
Mn.
ABP Ananda
24 GHANTA
Kolkata TV
News Time
Bangla
RPLUS0.0
5.0
10.0
5.3 5.0 4.4 3.92.0
CS 15+
Reac
h in
Mn.
Source : TAM Period : Wk 1-8 2013
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ABP Ananda leading in all TAM reported markets
% Market ShareChnl Kol WB .1 to 1 Mn WB rest 1mn + WB East All India24 GHANTA 19 38 39 24 24 24ABP Ananda 26 39 37 29 29 29Kolkata TV 25 11 8 22 21 22News Time Bangla 14 12 14 14 14 14RPLUS 16 1 2 12 12 12
Source : TAM Period : Wk 1-8 2013
Kolkata TV showing jump in terms of shares as Tuesday showing key day for the channel, as content cannot be
specified for the channel.
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Kolkata TV scored on News Bulletin ,cartoons animations,News headlines & Film based magazines
News Time Bangla with Sports Magazines .
ABP Ananda scoring high on
interviews/Portraits/ Discussions/Talk
shows/Chat shows
Source : TAM Period : Wk 8’2013 Analysis : Sub Genre GRPs
Share % within each sub-genre
Genre
24 GHANT
A
ABP Anand
aKolkata TV
News Time Bangl
aRPLUS Grand
Total
News Bulletin 14% 21% (26%) 25% 14% 268Cartoons/Animation 0% 4% (54%) 43% 0% 53News Headlines 7% 0% (93%) 0% 0% 50Interviews/Portraits/Discussions 37% (40%) 13% 6% 3% 32Reviews/Reports (63%) 15% 9% 5% 9% 23Sports Magazines 9% 21% 24% (34%) 12% 18Film Based Magazines 0% 9% (62%) 29% 0% 11Talk Shows/Chat Shows 2% (98%) 0% 0% 0% 11
Live Telecast/Sports 0% 0% 0%(100%) 0% 6
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Thank You