Nivea Q10 France Campaign

Rachel OerterKara Hamm

Jeannie Ketsdever

What was their campaign?

http://www.youtube.com/watch?feature=player_embedded&v=Zx_CvQZ_xIw

PURPOSE AND OBJECTIVES

Refresh the image

Get people to try the product

Free sampling

Target age was women 30+

Targeting the European women market

tacticsSocial Media; Twitter, Facebook

Over 2 million hits on YouTube

Amazon flash sales

Followed the cultural trend of flash mobs

Cheese and wine event in the United States. “Getting Better with Age”

evaluation methods

Nivea European market grew

+8.1% in 2012

Successful YouTube hits

Look at specific sales of the Q10 cream