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Polled NJ Democrats, Jan. 2013
Registered Democrats in NJ (Closed Primary)
Jan. 7-9, 2013
1,170 respondents
Margin of Error +/- 2.9%
Automated Telephone Interviews
New technique allowed automated calls to cell
phones
Worked with Merriman River Group
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BOOKER INCREDIBLY POPULAR
AMONG NJ DEMS
and has the lowest negatives
8172 68
65 63
16 1522
3224
313 10
313
Obama Booker Menendez Christie Lautenberg
Positive
Negative
Unsure
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Booker Beats LautenbergBy more than 2 to 1
48%
21%
31%
0%
10%
20%
30%
40%
50%
60%
Booker Lautenberg Unsure
Primary 2014
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Gender Doesnt Explain Bookers Strength
51%
22%
49%
21%
0%
10%
20%
30%
40%
50%
60%
Booker Lautenberg
Men
Women
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Race & Ethnicity Dont Explain It
49%
22%
64%
15%
34%
23%
49%
23%
Booker Lautenberg
Black
Latino
Asian
White
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Policy Positions Dont Explain Bookers
Strength
80%74% 75% 75% 78% 78%
67% 63% 67% 68% 68%71%
Immigration Jobs &Economy
MiddleClass
Low Wage EducationFunding
Gun Control
Booker Lautenberg
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NJ Dems Concerned About
Lautenbergs Age
68%
24%
8%0%
25%
50%
75%
Concerned Not concerned Unsure
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Lautenbergs Age
57%16%
27%
Booker
Lautenberg
Unsure
32%
36%
31%
Majority of those concernedabout Lautenbergs age wouldvote for Booker
A mere 1/3 of those notconcerned about his agesupport Lautenberg
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Booker Crushes Palloneand leads all other non-incumbent candidates combined
by 2 to 1 margin
8%
48%
10%
6%
28%
Primary 2014
Pallone
Booker
Andrews
Sweeney
Unsure
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If Lautenberg doesnt run, would his
supporters go to Pallone?
22%
16%
10%23%
29%
Primary 2014
Andrews
Pallone
Sweeney
Booker
Unsure
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Pallone Lacks a Statewide Profileand only half of those with an opinion approve of him
15% 15%
70%
0%
25%
50%
75%
Pallone
Positive
Negative
Unsure
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Even Among Likely Voters in Off-
Year Primary, Booker Wins Big
Voting History, Registered NJ Democrats
14%11%
18%
57%
0%
25%
50%
75%
100% Voted in Both
Voted Only in General 2009
Voted Only in Primary 2008
Voted in Neither
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Opportunities to Deepen Support
AGE
37%
19%
44%
62%
17%21%
53%
20%
26%
53%
21%
26%
44%
26%30%
Booker Lautenberg Unsure
18-29 30-39 40-49 50-64 65+
Many Younger Voters
Undecided
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Opportunities to Deepen Support
RACE
49%
22%
29%
64%
15%
21%
34%
23%
43%
49%
23%
28%
Booker Lautenberg Unsure
Black Latino Asian White NH
Many Asian Voters
Undecided
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Opportunities to Deepen Support
METRO
REGION
51%
20%
29%
39%
23%
37%
Booker Lautenberg Unsure
NYC
Philly
Many Philly Region
Voters Undecided