NMBSJ’aime le train

Organize open door event for the NMBS Group

Briefing

Central idea

‘Leve de trein’ campaign on 21 Belgian railway sites of the NMBS Group on the 15 th & 16th September 2007

Allow the public to have a view behind the success of the NMBS behind the success of the NMBS Group

Several animations and activities were organized to entertain the visitors

Results

More than 100.000 visitors

Excellent large scale event production