nmbs - leve de train
DESCRIPTION
N BBDO organizes a unique open door event for NMBS Group. The event management of the ‘Leve de trein’ campaign in Belgium was covered by N BBDO.TRANSCRIPT
NMBSJ’aime le train
Organize open door event for the NMBS Group
Briefing
Central idea
‘Leve de trein’ campaign on 21 Belgian railway sites of the NMBS Group on the 15 th & 16th September 2007
Allow the public to have a view behind the success of the NMBS behind the success of the NMBS Group
Several animations and activities were organized to entertain the visitors
Results
More than 100.000 visitors
Excellent large scale event production