The Untapped Power of Volunteer Stories
June 19, 2013
#vmlearn
Who are we?
2
#vmlearn
Toan LamCreator & HostGo Inspire [email protected]
Villy WangFounder, President, [email protected]
Authentic stories + leverage social media = action
• Multimedia platform to tell stories of everyday heroes that inspire action• Action items at end of every video • Over four years with 40-60 volunteers worldwide contributing
$500,000+ work • Content sharing with HuffPost & Deepak Chopra’s Intent.com
About
Phoebe Food Bank• Kindergartner starts campaign to collect aluminum cans – goal $1,000• Raises $3,700+ for 18,000 meals• GIG creates video goes live
Phoebe:• Video goes viral: 32,000 views• Viewers contribute $20,200+ for
80,000 meals • Tyson Chicken sees GIG video and
donates 15 tons (35,000 lbs) of chicken for 150,000 meals
Effect
• GIG Creates Video #2• Kindergartners replicate $3,500
Why Stories are Important
*Storytelling part of every culture *Connects everyone
Why tell your story? • Visibility• Volunteers• Funding
Find a Story
• Dig around within your org. and those you serve
• Use Social Media Tools: FB/Twitter to crowdsource story ideas
• Survey Monkey• Doodle
Telling a Good Story: Basics
Structure of a compelling story:
Telling a Good Story: Elements
5 W’s and How!
Production Tips on how to create a Compelling Video
• KISS – Keep it simple stupid• Light the Way• Can YOU hear Me Now?• Steady Hands/Tripod/World is YOUR Tripod• Hold shots for 15-20 secs.• Variety of Shots• See Dog, Say Dog
TheWangBunch
PERCEPTION:
Your Story
Matters
Yet, she thinks her story doesn’t matter.
One Story at a Time.
Empower Youth. Transform Communities.
Educate Employ Entertain
Educate Employ Entertain
2500+ students (ages 11-25) 50+ graduates 25+ film festivals
250+ teachers 100+ clients250+ projects
200+ community members engaged
26 episodes of Zoom In
250k in pro-bono work international reach
AnimationDocumentary Filmmaking
Video ProductionMusic Production
Video Gaming and Apps
Educates
Professional Critique @ Pixar
Tiffany Jones Speaking @ Yahoo! Worldwide
Employs
Entertains
Nick Quesada,Junior
Columbia College Film School
& His Parents
Jose AlfaroBAYCAT Studio
Production ManagerMentor
+ started as an intern + 1st to graduate from college
Questions?
32
#vmlearn
Toan LamCreator & HostGo Inspire [email protected]
Villy WangFounder, President, [email protected]
Next month: Being Fearless with The Case Foundation
http://learn.volunteermatch.org
#vmlearn
