nonprofit insights: the untapped power of volunteer stories
DESCRIPTION
Your nonprofit's volunteers help at your events, organize your office, and perhaps even work virtually on grants and social media. They ask only to know that what they do makes a difference. What you might not realize about your volunteers, however, is that they are a source of great stories to help your organization spread your message and build support. After all, who better to talk about the great work you do than those who are so passionate about it, they help for free? But what's the best way to capture and share the stories of your volunteers? For the June 2013 Nonprofit Insights webinar, Toan Lam, creator and host of GoInspireGo.com (GIG), and Villy Wang, Founder, President and CEO of nonprofit organization BAYCAT, shared ideas for volunteer storytelling, specifically using video. Toan provided concrete tips that anyone can use to create poignant video stories, and Villy showed us how her organization has turned volunteer storytelling into an effective and impactful way to build support.TRANSCRIPT
The Untapped Power of Volunteer Stories
June 19, 2013
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Who are we?
2
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Toan LamCreator & HostGo Inspire [email protected]
Villy WangFounder, President, [email protected]
Authentic stories + leverage social media = action
• Multimedia platform to tell stories of everyday heroes that inspire action• Action items at end of every video • Over four years with 40-60 volunteers worldwide contributing
$500,000+ work • Content sharing with HuffPost & Deepak Chopra’s Intent.com
About
Phoebe Food Bank• Kindergartner starts campaign to collect aluminum cans – goal $1,000• Raises $3,700+ for 18,000 meals• GIG creates video goes live
Phoebe:• Video goes viral: 32,000 views• Viewers contribute $20,200+ for
80,000 meals • Tyson Chicken sees GIG video and
donates 15 tons (35,000 lbs) of chicken for 150,000 meals
Effect
• GIG Creates Video #2• Kindergartners replicate $3,500
Why Stories are Important
*Storytelling part of every culture *Connects everyone
Why tell your story? • Visibility• Volunteers• Funding
Find a Story
• Dig around within your org. and those you serve
• Use Social Media Tools: FB/Twitter to crowdsource story ideas
• Survey Monkey• Doodle
Telling a Good Story: Basics
Structure of a compelling story:
Telling a Good Story: Elements
5 W’s and How!
Production Tips on how to create a Compelling Video
• KISS – Keep it simple stupid• Light the Way• Can YOU hear Me Now?• Steady Hands/Tripod/World is YOUR Tripod• Hold shots for 15-20 secs.• Variety of Shots• See Dog, Say Dog
TheWangBunch
PERCEPTION:
Your Story
Matters
Yet, she thinks her story doesn’t matter.
One Story at a Time.
Empower Youth. Transform Communities.
Educate Employ Entertain
Educate Employ Entertain
2500+ students (ages 11-25) 50+ graduates 25+ film festivals
250+ teachers 100+ clients250+ projects
200+ community members engaged
26 episodes of Zoom In
250k in pro-bono work international reach
AnimationDocumentary Filmmaking
Video ProductionMusic Production
Video Gaming and Apps
Educates
Professional Critique @ Pixar
Tiffany Jones Speaking @ Yahoo! Worldwide
Employs
Entertains
Nick Quesada,Junior
Columbia College Film School
& His Parents
Jose AlfaroBAYCAT Studio
Production ManagerMentor
+ started as an intern + 1st to graduate from college
Questions?
32
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Toan LamCreator & HostGo Inspire [email protected]
Villy WangFounder, President, [email protected]
Next month: Being Fearless with The Case Foundation
http://learn.volunteermatch.org
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