Download - Of LOVESOAP --GROUP 5. LOGIC Introduction Marketing Reaserch Marketing Plan Summary Budget
ofLOVE SOAP
--GROUP 5
LOGIC
Introduction
Marketing ReaserchMarketing Plan
Summary
Budget
Introduction
Every year a lot of waste oil is produced without cleaning treatment,which will not only does harm to peoples’health, but will also pollutes soil and water.
What can we do?
Our busniess,"Love of Soap", focus on solving the problems brought by waste oil!
Introduction
BUT HOW CAN WE?CH2OCOC17H35|CHOCOC17H35 + 3NaOH → 3C17H36-COONa + CH2OH-CHOH-CH2OH|CH2OCOC17H35
(saponification,皂化反应)
Introduction
Introduction
Strength:1.low cost 2.strong technical surpport3.colourful and varied in postures4.DIY is allowed5.environmental friendly
weakness:1.short of capital2.shorter shelf life3.brand awareness is low
SWOT Analysis
Opportunities:1.not too expensive2.fashionable3.much safer
Threaten:Similar products: nromal soap; shampoo; body wash
Introduction
The form of business : PartnershipBudget :¥ 500,000(about ¥ 70,000 for each partner)
Board of Directors
Finance Department
Production Department
Marketing Department
Information Department
Human Resource Depar
tment
Managing Director
Interprise architecture:
Marketing Reaserch
Consumer Intent
Do you agree with selling original handmade soaps in Higher Education Mega Center ?
Options Number of people Legend
A. Neutral 18
B.Yes 50
C. Absolutely agree 60
D. No
25
About 81.71% of the respondents agree with selling original handmade soaps in university town,expecially if we can offer a DIY platform appreciating handmade soaps.
Marketing Reaserch
Attention to product service
What kind of products and services that are the most you wanted from our shop?
Options Number of people Legend
A. Original handmade soaps
68
B.Normal handmade soaps
17
C. DIY original soaps
39
D. Functional medicated soaps
29
From this part,about 69.74% of respondents tend to choose original handmade soaps and DIY original soaps. In view of this point,to attract more and more customers,we ought to take original handmade soaps and DIY original soaps as a selling point in the promotion of sales.
Marketing Reaserch
Attention to price
Do you agree the price is slightly higher if we can provide more high quality creative products ?
Options Number of people Legend
A.Yes 122
B.No 31
On the premise of providing more high quality creative products, 79.61% of the respondents think it reasonable to raise price. For this reaction,we can be more inclined to creativity in the promotion of sales.
Marketing Reaserch
Attention to appearance
What do you think about the appearance style of our product ?
Options Number of people Legend
A. Colorful graffiti 32
B. Romantic and soft 59
C. Classical elegance 19
D.Regional Characteristics 43
Respondents' requirements of this part is not concentrated. According to the statistical results,however,people being in favor of romantic and soft style account for 38.82%.Therefore,we will be more inclined to sofe style in order to build a laid-back atmosphere.
Marketing Reaserch
Conclusion
We have lots of chances to make money
79.61% of the respondents would like to buy high-quality soaps with a higher price
69.74% of the respondents prefer handmade soap or want to DIY thire own soap
Even all the respondents are very intersted in the soap with a lot of special functions.
81.71% of the university students want to buy soaps nearby
Marketing Plan
Target Market
Pricing
Product characteristics
Promotion
Distribution
Marketing Plan
Target Market
Guangzhou Higher Education Mega Center Students
location: Xintiandi Shopping centre
Marketing Plan
Product characteristics
Environmental-friendly Confortable environment
DIY your own soap
Marketing Plan
Pricing
-From ¥ 30-50, depending on the different types, and 5 yuan more for each if you want to DIY your own soaps
-We also have some discount for our members or on some festival
-More expensive than traditional soap but cheaper than other handmade soap
Marketing Plan
Distribution
-STEP 1:Retail Store
-STEP 2: Online Store
-STEP 3:Multiple Shops
Marketing Plan
Promotion
MORE PROFIT!
Fliers and coupons
Advertising Online
Specialty Advertising OthersPOSTER
S
Advertising online Specialty Advertising
Marketing Plan
Fliers and coupons
Posters
Birthday gift for free
Budget
ITEM COST(PER YEAR)
Rent 120,000
Raw Material 30,000
Wage 104,000
Equipment 20,000
Decoration 150,000
Transportation 20,000
Other 20,000
Total 464,000
Summary
Budget
Introduction Unique ProductionPartnership
Marketing Reaserch Young people prefer high-qua
lity soap and have a lot of interst in DIY their own soap
Marketing Plan University Students
Original ProductiongA little bit higher priceA series of suitable marketing strategies
The cost is under our budget
Q&A
Questions and Anwsers
经三出品, 必属精品
:Group 5 Class 2
经三出品, 必属精品
李屹宇 姚霖强 樊冠宏
:Group 5 Class 2
陈海文
欧阳敏 黄梦雪 吴静仪
Ending