ofLOVE SOAP

--GROUP 5

LOGIC

Introduction

Marketing ReaserchMarketing Plan

Summary

Budget

Introduction

Every year a lot of waste oil is produced without cleaning treatment,which will not only does harm to peoples’health, but will also pollutes soil and water.

What can we do?

Our busniess,"Love of Soap", focus on solving the problems brought by waste oil!

Introduction

BUT HOW CAN WE?CH2OCOC17H35|CHOCOC17H35 + 3NaOH → 3C17H36-COONa + CH2OH-CHOH-CH2OH|CH2OCOC17H35

(saponification,皂化反应)

Introduction

Introduction

Strength:1.low cost 2.strong technical surpport3.colourful and varied in postures4.DIY is allowed5.environmental friendly

weakness:1.short of capital2.shorter shelf life3.brand awareness is low

SWOT Analysis

Opportunities:1.not too expensive2.fashionable3.much safer

Threaten:Similar products: nromal soap; shampoo; body wash

Introduction

The form of business ： PartnershipBudget ：￥ 500,000(about ￥ 70,000 for each partner)

Board of Directors

Finance Department

Production Department

Marketing Department

Information Department

Human Resource Depar

tment

Managing Director

Interprise architecture:

Marketing Reaserch

Consumer Intent

Do you agree with selling original handmade soaps in Higher Education Mega Center ？

Options Number of people Legend

A. Neutral 18

B.Yes 50

C. Absolutely agree 60

D. No

25

About 81.71% of the respondents agree with selling original handmade soaps in university town,expecially if we can offer a DIY platform appreciating handmade soaps.

Marketing Reaserch

Attention to product service

What kind of products and services that are the most you wanted from our shop?

Options Number of people Legend

A. Original handmade soaps

68

B.Normal handmade soaps

17

C. DIY original soaps

39

D. Functional medicated soaps

29

From this part,about 69.74% of respondents tend to choose original handmade soaps and DIY original soaps. In view of this point,to attract more and more customers,we ought to take original handmade soaps and DIY original soaps as a selling point in the promotion of sales.

Marketing Reaserch

Attention to price

Do you agree the price is slightly higher if we can provide more high quality creative products ？

Options Number of people Legend

A.Yes 122

B.No 31

On the premise of providing more high quality creative products, 79.61% of the respondents think it reasonable to raise price. For this reaction,we can be more inclined to creativity in the promotion of sales.

Marketing Reaserch

Attention to appearance

What do you think about the appearance style of our product ？

Options Number of people Legend

A. Colorful graffiti 32

B. Romantic and soft 59

C. Classical elegance 19

D.Regional Characteristics 43

Respondents' requirements of this part is not concentrated. According to the statistical results,however,people being in favor of romantic and soft style account for 38.82%.Therefore,we will be more inclined to sofe style in order to build a laid-back atmosphere.

Marketing Reaserch

Conclusion

We have lots of chances to make money

79.61% of the respondents would like to buy high-quality soaps with a higher price

69.74% of the respondents prefer handmade soap or want to DIY thire own soap

Even all the respondents are very intersted in the soap with a lot of special functions.

81.71% of the university students want to buy soaps nearby

Marketing Plan

Target Market

Pricing

Product characteristics

Promotion

Distribution

Marketing Plan

Target Market

Guangzhou Higher Education Mega Center Students

location: Xintiandi Shopping centre

Marketing Plan

Product characteristics

Environmental-friendly Confortable environment

DIY your own soap

Marketing Plan

Pricing

-From ￥ 30-50, depending on the different types, and 5 yuan more for each if you want to DIY your own soaps

-We also have some discount for our members or on some festival

-More expensive than traditional soap but cheaper than other handmade soap

Marketing Plan

Distribution

-STEP 1:Retail Store

-STEP 2: Online Store

-STEP 3:Multiple Shops

Marketing Plan

Promotion

MORE PROFIT!

Fliers and coupons

Advertising Online

Specialty Advertising OthersPOSTER

S

Advertising online Specialty Advertising

Marketing Plan

Fliers and coupons

Posters

Birthday gift for free

Budget

ITEM COST(PER YEAR)

Rent 120,000

Raw Material 30,000

Wage 104,000

Equipment 20,000

Decoration 150,000

Transportation 20,000

Other 20,000

Total 464,000

Summary

Budget

Introduction Unique ProductionPartnership

Marketing Reaserch Young people prefer high-qua

lity soap and have a lot of interst in DIY their own soap

Marketing Plan University Students

Original ProductiongA little bit higher priceA series of suitable marketing strategies

The cost is under our budget

Q&A

Questions and Anwsers

经三出品, 必属精品

:Group 5 Class 2

经三出品, 必属精品

李屹宇 姚霖强 樊冠宏

:Group 5 Class 2

陈海文

欧阳敏 黄梦雪 吴静仪

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