media audience reaserch

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Media Audience Research

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Page 1: Media audience reaserch

Media Audience Research

Page 2: Media audience reaserch

All the Questions I asked

Page 3: Media audience reaserch

Final two Question I asked

Page 4: Media audience reaserch

Media interview questions

1. If i gave you £100 what would you spend it on and why?

2. What brands do you specifically buy and trust and why?

3.How important is music to you and why?

4. What media do you use?(state what you use them for)

5. What is your favourite genre of music and why?eg. What you love about it

Page 5: Media audience reaserch

Question 1In the survey of people i asked there is a variation

of gender. The amount of males that answered was 16 and the amount of females were 16 and

people who classed themselves as there we're 3. This means the gender of the people who

answered the questionnaire are quite widely spread. This therefore means that the results taken will be more reliable and have different opinions of different people. Further more the

answers given will greatly impact of the validity of my results and also give a more valid response

which in can adapt and refer to when i am creating my own magazine.

I asked this question question because i thought that the gender will affect the magazine i will be creating. This also will help me choose to ether target male,

female , or both

Page 6: Media audience reaserch

Question 2 The age range of the people i asked were that 20 people were 16 or younger, 7 were 17-20, 3 were 21-30, 1 was 51-60 and 2 were 71 or older. This

shows that the 60% were 16 or younger. Asking the age the participant that answered the questions is important because it shows which target market i should focus on and which age group is most likely

to read music magazine. Thus the results found that the majority were 16 or younger shows that my target age should be the youth and that they are the ones most likely to be interested in the music magazine. This also helps me because it

gives me an idea of what the younger participants want to read about because of the questions later in the questionnaire, i now know its mostly what

the youth want to read about.

Page 7: Media audience reaserch

Question 3The question is exactly what i am interested in knowing. Because this therefore will help me know what genre of music to focus on when i

create my own one. As you can see from the graphs the most

popular genre of music is pop with 9 people saying this. The second most popular is dance with 8 people. This gives me an idea of what i

need to focus on and what artist i need to write about to draw the majority in. Asking this

questions means i can now focus on dance and pop, This question is important because it helps

to narrow it down.

Page 8: Media audience reaserch

Question 4

This question is important to ask because i know the majority of peoples favourite genre

however there favourite artist can be very widely spread. This helps me narrow it down a which specific ones to write about to interest

and entice the readers in.

The most common artist people said was there most popular is Justin Bieber. He has changed the words opinion of him by coming out with a few very good songs. This artist is hot in the music business and is one of the most talked about artist. Therefore he is perfect to talk about which will draw the readers in.

Page 9: Media audience reaserch

Question 5I asked this question because i

wanted to find out what the proportion of people read and

bought music magazine. The results found was that 20 people said they did not read

music magazine. Only 6 people read music magazine which means this is a specific and

unique market, to make a music magazine popular i need to make it that it appeals to the readers in a fun and exciting way. This

therefore mean that if it becomes popular with people

then the market will grow.

Page 10: Media audience reaserch

Question 6This question is important because it

gives me the information of if people go to concerts. 13 people said they do go to concerts, which is the majority this means that i can incorporate this into

my magazine, which will appeal to another market of concert goers. This further more gives and appeal to me

because a lot of people are involved in going showing that this is a popular

thing for young people to do, This also could be linked to increasing the

amount of people reading magazines, and appealing to the market of the

people that go to concerts and want to read about them.

Page 11: Media audience reaserch

Question 7

This questions gives me an idea of what albums people buy, which is

important because this gives me a idea of what artists albums i should feature in my magazine. The results gathered

show that 17 people said that they didn't buy albums and 16 people do. This therefore means that just over 50% of people must access music

threw an alternative to cd albums. This therefore can help me because in

another question asked i said we're to you get your music from so this means that i should mostly wright about other ways in accessing music. However the people who said they did buy albums the majority of albums bought were

pop albums meaning that the majority enjoy pop music out of any other genre

of music, thus meaning i should incorporate this genre in my magazine.

Page 12: Media audience reaserch

Question 8 The importance of this question is that it tells me how the 33 people i asked

access music. In the answers gathered the majority which is 18 people access music threw iTunes. The second most popular is Spotify this therefore will have an impact on what is hot in the music charts for example or what is the best place to get music. Thus

appealing more to the market of my readers. By asking this question this

also means i can see that most people because they use iTunes spend money

on music, thus means that they will spend money on music so they will

most likely spend money on magazine. This further more links to the next

question about how much they spend on average on magazine.

Page 13: Media audience reaserch

Question 9This links to question 8, asking this

question will give me an idea of how much people are willing to spend

on a music. This links to the amount they will spend on a music

magazine. This will help me to decide if i should provide a good

quality magazine which will appeal to the middle class on high income

or create a magazine that will appeal to the lower class and

people on lower income. Thus the outcome was the majority said they

would spend between £3-£6 on a magazine showing that people will spend money on the right product. Meaning this will influence me to creating a more of an up market

magazine.

Page 14: Media audience reaserch

Question 10 This question indicates what certain people want to read about. This helps me to write about what people want to read about. This

therefore makes the reader more interested in the magazine

especially if i write about what they want. The most popular of 10 people want is hottest music. This will give me an idea of features to put in and furthermore will make

me develop the best magazine and the most effective and popular magazine that people will enjoy

and buy.