media audience reaserch
TRANSCRIPT
Media Audience Research
All the Questions I asked
Final two Question I asked
Media interview questions
1. If i gave you £100 what would you spend it on and why?
2. What brands do you specifically buy and trust and why?
3.How important is music to you and why?
4. What media do you use?(state what you use them for)
5. What is your favourite genre of music and why?eg. What you love about it
Question 1In the survey of people i asked there is a variation
of gender. The amount of males that answered was 16 and the amount of females were 16 and
people who classed themselves as there we're 3. This means the gender of the people who
answered the questionnaire are quite widely spread. This therefore means that the results taken will be more reliable and have different opinions of different people. Further more the
answers given will greatly impact of the validity of my results and also give a more valid response
which in can adapt and refer to when i am creating my own magazine.
I asked this question question because i thought that the gender will affect the magazine i will be creating. This also will help me choose to ether target male,
female , or both
Question 2 The age range of the people i asked were that 20 people were 16 or younger, 7 were 17-20, 3 were 21-30, 1 was 51-60 and 2 were 71 or older. This
shows that the 60% were 16 or younger. Asking the age the participant that answered the questions is important because it shows which target market i should focus on and which age group is most likely
to read music magazine. Thus the results found that the majority were 16 or younger shows that my target age should be the youth and that they are the ones most likely to be interested in the music magazine. This also helps me because it
gives me an idea of what the younger participants want to read about because of the questions later in the questionnaire, i now know its mostly what
the youth want to read about.
Question 3The question is exactly what i am interested in knowing. Because this therefore will help me know what genre of music to focus on when i
create my own one. As you can see from the graphs the most
popular genre of music is pop with 9 people saying this. The second most popular is dance with 8 people. This gives me an idea of what i
need to focus on and what artist i need to write about to draw the majority in. Asking this
questions means i can now focus on dance and pop, This question is important because it helps
to narrow it down.
Question 4
This question is important to ask because i know the majority of peoples favourite genre
however there favourite artist can be very widely spread. This helps me narrow it down a which specific ones to write about to interest
and entice the readers in.
The most common artist people said was there most popular is Justin Bieber. He has changed the words opinion of him by coming out with a few very good songs. This artist is hot in the music business and is one of the most talked about artist. Therefore he is perfect to talk about which will draw the readers in.
Question 5I asked this question because i
wanted to find out what the proportion of people read and
bought music magazine. The results found was that 20 people said they did not read
music magazine. Only 6 people read music magazine which means this is a specific and
unique market, to make a music magazine popular i need to make it that it appeals to the readers in a fun and exciting way. This
therefore mean that if it becomes popular with people
then the market will grow.
Question 6This question is important because it
gives me the information of if people go to concerts. 13 people said they do go to concerts, which is the majority this means that i can incorporate this into
my magazine, which will appeal to another market of concert goers. This further more gives and appeal to me
because a lot of people are involved in going showing that this is a popular
thing for young people to do, This also could be linked to increasing the
amount of people reading magazines, and appealing to the market of the
people that go to concerts and want to read about them.
Question 7
This questions gives me an idea of what albums people buy, which is
important because this gives me a idea of what artists albums i should feature in my magazine. The results gathered
show that 17 people said that they didn't buy albums and 16 people do. This therefore means that just over 50% of people must access music
threw an alternative to cd albums. This therefore can help me because in
another question asked i said we're to you get your music from so this means that i should mostly wright about other ways in accessing music. However the people who said they did buy albums the majority of albums bought were
pop albums meaning that the majority enjoy pop music out of any other genre
of music, thus meaning i should incorporate this genre in my magazine.
Question 8 The importance of this question is that it tells me how the 33 people i asked
access music. In the answers gathered the majority which is 18 people access music threw iTunes. The second most popular is Spotify this therefore will have an impact on what is hot in the music charts for example or what is the best place to get music. Thus
appealing more to the market of my readers. By asking this question this
also means i can see that most people because they use iTunes spend money
on music, thus means that they will spend money on music so they will
most likely spend money on magazine. This further more links to the next
question about how much they spend on average on magazine.
Question 9This links to question 8, asking this
question will give me an idea of how much people are willing to spend
on a music. This links to the amount they will spend on a music
magazine. This will help me to decide if i should provide a good
quality magazine which will appeal to the middle class on high income
or create a magazine that will appeal to the lower class and
people on lower income. Thus the outcome was the majority said they
would spend between £3-£6 on a magazine showing that people will spend money on the right product. Meaning this will influence me to creating a more of an up market
magazine.
Question 10 This question indicates what certain people want to read about. This helps me to write about what people want to read about. This
therefore makes the reader more interested in the magazine
especially if i write about what they want. The most popular of 10 people want is hottest music. This will give me an idea of features to put in and furthermore will make
me develop the best magazine and the most effective and popular magazine that people will enjoy
and buy.