Download - Olympus Monthly March Report
OLYMPUS MARCH MONTHLY PR COVERAGE REPORT
TO: Julien Sauvagnargues, Stephanie Sherry, Masanori Sako, Jennifer Coluchi and Susana Mora CC: Edward de Valle, Christine Martinez de Castro FROM: Tere Garcia DATE: April 15, 2014 SUBJECT: March 2014 Monthly Coverage Report
Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Olympus from March 1, 2014 through March 31, 2014. TOTAL NUMBER OF PRESS CLIPS: 29 TOTAL CIRCULATION: 18,090,757 TOTAL AD VALUE: $345,392.23 PRESS MATERIALS
Created and submitted February monthly report
Update press documents with new updates
Leverage brand documents from corporate that apply to the region, translate when necessary
Translated new camera press releases-March 31st launch o Stylus Tough TG-3 o Stylus SH-1
ANGLES PITCHED
March Camera Launch-New for Summer 2014- March 31st launch o Key Countries: (Central América, Colombia, Argentina, Venezuela, Chile, Perú, Panamá,
México, Bolivia, Uruguay and Paraguay) o Stylus Tough TG-3 o Stylus SH-1
Camera Launch-New for Spring 2014- (on-going pitch) o Key Countries: (Central América, Colombia, Argentina, Venezuela, Chile, Perú, Panamá,
México, Bolivia, Uruguay and Paraguay)
STYLUS TG-850 STYLUS® SP-100 OM-D E-M10
Stylus TG-850 (on-going pitch) o Key Countries: (Central América, Colombia, Argentina, Venezuela, Chile, Perú, Panamá,
México, Bolivia, Uruguay and Paraguay) o Perfect Spring break camera for- skiing, swimming, mountain climbing and other related
activities for people on the go
MISCELLANEOUS
Participated in weekly meetings
Created status report for ongoing and pending projects
Submitted images and media information to journalists regarding new cameras
Created Specialized LAD list with photography publications in the region
Presented blogger opportunity to Susana Mora-pending camera approval for Lizza Monet Morales celebrity blogger who will be attending Hispanized in Miami
Collaborated with Muy Interesante magazine in Argentina to run contest o Cover +1 page for three editions (January, February and March 2014) o Camera was shipped to Argentina-currently detained in customs working with Muy
Interesante and Olympus to retrieve camera from customs
Susana Mora and Stephanie Sherry visit the Miami office on March 10th and 11th, presented the following:
o Media buying plan for 2014 o U.S Hispanic overview presentation for 2014 o New PR Plan with PR budget for 2014 including events, editorial deliveries and camera
reviews o Olympus Overview Clips and Analysis (June 2013-March 2014)
Provided hard copy of all received clips to Susana Mora
UPCOMING COVERAGE
El Economista-Print-Central America-April 2014
Enfasys-Print-Argentina-April 2014
Muy Techno-Print-Argentina-April 2014
Harpers Bazaar-Print-Pan-Regional- April 2014
Caretas (El y Ella)- Print – Peru- May 2014
Reforma-Print-Mexico-April 2014
Revista Must-Print-Mexico-April 2014
El Universal-Print-Mexico-April 2014
Estilo DF-Print-Mexico-April 2014
PRESS COVERAGE GRID
MARCH 2014 EDITORIAL COVERAGE GRID
DATE OUTLET
TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE
March 2014
MAGAZINE Outdoors Stylus Tough TG-850 de Olympus
Chile 5,000 $28,635.00
March 2014
MAGAZINE Alpha Magazine Fotos de alta calidad
Central America
66,000 $21,200.00
March 2014
MAGAZINE El Economista Olympus SP-100 TG-850
Central America
57,000 $25,410.00
March 2014
MAGAZINE Forbes Centro America La Fotografia no volvera a ser igual
Central America
50,000 $30,600.00
March 2014
MAGAZINE Muy Interesante Tu Mejor Foto Argentina 65,000 $24,900.00
March 2014
MAGAZINE Muy Techno Cuerpos eran los de antes
Argentina 65,000 $25,850.00
March 2014
MAGAZINE Ocean Drive Venezuela Olympus Venezuela 25,000 $30,245.00
March 2014
MAGAZINE Revista Vos
Olympus desarrolla dos lentes poderosos de la serie M. Zuiko Pro
Costa Rica 7,000 $26,800.00
March 2014
MAGAZINE Stuff Un super Zoom en serio Olympus SP-100
Mexico 162,000 $26,100.00
March 25,2014
NEWSPAPER Prensa Libre Fotografías sin límite
Guatemala 160,000 $19,950.00
February 19,2014
ONLINE Techgames.com.mx
La nueva generación de Olympus Stylus Tough
Mexico 747,904 $4,635.80
February 22,2014
ONLINE Jcv-solutions.com
Olympus TG-850, nueva cámara compacta todoterreno
Colombia 491,712 $5,600.52
February 19,2014
ONLINE Techgames.com.mx
Stylus SP-100 con el mejor Zoom de Olympus
Mexico 747,904 $4,680.90
March 18,2014
ONLINE Tecnolife.larepublica.net Nueva Olympus con vista de
Costa Rica 72,850 $4,077.29
águila
March 19,2014
ONLINE Ansia.cl Olympus Stylus Tough TG-850
Chile 785,734 $5,877.16
March 21,2014
ONLINE Agenciaorbita.org
Un nuevo significado de duradero La Olympus® Stylus Tough TG-850 añade un lente súper gran angular y un lCD articulado
Peru 1,612,940 $3,147.66
March 21,2014
ONLINE Generaccion.com
La Olympus® Stylus Tough TG-850 añade un lente súper gran angular y un LCD articulado
Peru 50,095 $3,488.50
March 21,2014
ONLINE Photoblogmgz.blogspot.com
Los Nuevos Caballos de Batalla de Olympus, sus Nuevas Lentes M. Zuiko Pro
Paraguay N/A $2,852.00
March 21,2014
ONLINE Tecnews.pe
Olympus presenta su cámara sumergible de alta duración TOUGH STYLUS TG-850
Peru 722,270 $3,402.33
March 22,2014
ONLINE Jcmagazine.com
Olympus presenta su nueva camara todo terreno
Peru 513,433 $4,122.77
March 23,2014
ONLINE Enterese.net
Olympus Stylus Tough TG-850 añade un lente súper gran angular
Peru 207,717 $3,658.01
March 24,2014
ONLINE Channelnewsperu.com
OLYMPUS presenta la STYLUS TOUGH TG-850
Peru 3,170,113 $4,633.89
March 25,2014
ONLINE Culturageekradio.com
Nueva Olympus Tough 850 Una cámara todo terreno
Argentina 625,462 $6,500.22
March 25,2014
ONLINE Pcworldenespanol.com
La Olympus TG-850 es la compañera ideal para una vacaciones llenas de adrenalina
Pan Regional 147,223 $7,653.90
March 25,2014
ONLINE Prensalibre.com Fotografías sin límite
Guatemala 73,229 $3,088.63
March 26,2014
ONLINE Isopixel.net Nueva Olympus Stylus Tough TG-850
Mexico 13,718 $4,745.33
March 26,2014
ONLINE Revistaupdate.com Una cámara Primavera-Verano
Mexico 1,773,496 $4,659.32
March 27,2014
ONLINE Engeeklopedia.com
La Tough-850 de Olympus, una camara todo terreno
Mexico 5,600,107 $4,854.05
March 31,2014
ONLINE Tecnolife.larepublica.net Cámara todo terreno sale al mercado
Costa Rica 72,850 $4,023.95
Total Reach: 18,090,757 $345,392.23
*Please note that all clips are included as an addendum to this PR Report
OLYMPUS PRESS COVERAGE ADDENDUM
March 1, 2014 – March 31, 2014
March 2014 Circulation: 5,000
March 2014 Circulation: 5,000
March 2014 Circulation: 66,000
March 2014 Circulation: 66,000
March 2014 Circulation: 66,000
March 2014 Circulation: 57,000
March 2014 Circulation: 57,000
March, 2014 Circulation: 50,000
March, 2014 Circulation: 50,000
March 2014 Circulation: 65,000
MUY TECHNO March 2014 Circulation: 65,000
March 2014 Circulation: 25,000
March 2014 Circulation: 25,000
March 2014 Circulation: 7,000
March 2014 Circulation: 7,000
March 2014 Circulation: 162,000
March 25, 2014 Circulation: 160,000
February 19, 2014 UMV: 747,904
February 22, 2014 UMV: 491,712
February 22, 2014 UMV: 491,712
February 26, 2014 UMV: 747,904
March 18, 2014 UMV: 72,850
March 19, 2014 UMV: 785,734
March 21, 2014 UMV: 1,612,940
March 21, 2014 UMV: 1,612,940
March 21, 2014 UMV: 50,095
March 21, 2014 UMV: 50,095
March 21, 2014 UMV: N/A
March 21, 2013 UMV: 722,270
March 21, 2013 UMV: 722,270
March 22, 2014 UMV: 513,433
March 22, 2014 UMV: 513,433
March 23, 2014 UMV: 207,717
March 23, 2014 UMV: 207,717
March 24, 2014 UMV: 3,170,113
March 25, 2014 UMV: 625,462
March 25, 2014 UMV: 625,462
March 25, 2014 UMV: 625,462
March 25, 2013 UMV: 147,223
March 25, 2013 UMV: 147,223
March 25, 2014 UMV: 73,229
March 25, 2014 UMV: 73,229
March 26, 2014 UMV: 13,718
March 26, 2014 UMV: 13,718
March 26, 2014 UMV: 1,773,496
March 27, 2014 UMV: 5,600,107
March 31, 2014 UMV: 72,850
