OLYMPUS FEBRUARY MONTHLY PR COVERAGE REPORT

TO: Susana Mora, Masanori Sako, Jorge Fournier, Roberto Garcia, Stephanie Sherry, Jennifer Coluchi and Eric Zamora CC: Edward de Valle, Christine Martinez de Castro FROM: Tere Garcia DATE: March 6, 2014 SUBJECT: February 2014 Monthly Coverage Report

Below please find a comprehensive summary of PR media coverage obtained and activities performed by 3A Worldwide on behalf of Olympus from February 1, 2014 through February 28, 2014. TOTAL NUMBER OF PRESS CLIPS: 29 TOTAL CIRCULATION: 8,556,818 TOTAL AD VALUE: $235,498.42 PRESS MATERIALS

Translated press material regarding lens development into Spanish: o Olympus M.Zuiko PRO lens Announcement

ANGLES PITCHED

Olympus M.Zuiko PRO lens Development Announcement (on-going pitch) o Pitched to the entire Latin American Region

Camera Launch-New for 2014- (on-going pitch) o Key Countries: (Central America, Colombia, Argentina, Chile, Peru, Venezuela, Panama,

Mexico and Paraguay) STYLUS TG-850 STYLUS® SP-100 OM-D E-M10

CAPTURE THE LOVE –Valentines Day 2014 (pitched until February 14th) o What better way than to capture that everlasting moment with the new Olympus Stylus

Stylus TG-850 (on-going pitch) o Perfect Spring break camera for- skiing, swimming, mountain climbing and other related

activities for people on the go

MISCELLANEOUS

Participated in weekly meetings

Created status report for ongoing and pending projects

Submitted images and media information to journalists regarding new cameras and lenses

Created and submitted January PR monthly report to client

Collaborated with Muy Interesante magazine in Argentina to run contest o Cover +1 page for three editions (January, February and March 2014) o Camera was approved and shipped to Argentina-pending confirmation of receipt

Expanding new SOW/PR Plan for 2014

Created excel with an estimated PR budget for 2014: o 5 events in the region (mini camera launches) o Camera Seeding o Editorial deliveries o Overall PR for LATAM and US HISPANIC

Preparing media plans for 2014

Planning for both Susana Mora’s and Stephanie Sherry’s visit to the Miami office-March 10th and 11th

o Preparing meeting itinerary and presentations (Media & PR)

UPCOMING COVERAGE

Techlife-Print-Central America-March 2014

Enfasys-Print-Argentina-March 2014

Muy Interesante-Print-Argentina-March 2014

Harpers Bazaar-Print-Pan-Regional- April 2014

Caretas (El y Ella)- Print – Peru- April 2014

Shine - Print – Dominican Republic- February 2014

Revista Outdoors- Print– Chile-March 2014

Muy Techno-Print-Argentina-March 2014 SOCIAL MEDIA:

Facebook – Muy Interesante –January 30,2014 https://www.facebook.com/muyinteresanteargentina/photos/a.609041535829188.1073741843.110909502309063/609041582495850/?type=1&theater

Facebook – ITware Latam –February 13,2014 https://www.facebook.com/ITwareLatam/posts/1448568395374058?stream_ref=10

PRESS COVERAGE GRID

FEBRUARY 2014 EDITORIAL COVERAGE GRID

DATE OUTLET

TYPE OUTLET HEADLINE MARKET CIRCULATION PR VALUE

February 2014

MAGAZINE Itwarelatam

Olympus presenta equipos para diferentes tipos de usuarios

Latin America

9,000 $22,350.00

February 2014

MAGAZINE Muy Interesante Tu Mejor Foto Argentina 65,000 $24,900.00

February 6,2014

MAGAZINE Somos Celebres Olympus con lo más innovador en camaras

Costa Rica 217,640 $24,850.00

February 15,2014

MAGAZINE Nueva Lo nuevo Colombia 500,000 $26,400.00

February 1,2014

NEWSPAPER El Caribe Olympus lanza al mercado nueva camara

Dominican Republic

50,000 $18,200.00

February 3,2014

NEWSPAPER El Peruano Fotos y Wifi Peru 21,000 $16,800.00

February 1,2014

ONLINE Bytetotal.com

Olympus OM-D E-M10, una cámara Mirrorless más pequeña y económica

Mexico 290,502 $4,230.41

February 1,2014

ONLINE Tecnodiva.com Olympus TG-850 una camara todoterreno

Mexico 35,530 $3,896.45

February 2,2014

ONLINE Tecnodiva.com Olympus OM-D E-M1

Mexico 35,530 $3,789.64

February 2,2014

ONLINE Tecnodiva.com

Olympus SP-100 camara bridge con mira telescopica

Mexico 35,530 $3,963.14

February 4,2014

ONLINE Photoblogmgz.blogspot.com

Vive a Través de PhotoBlog el Lanzamiento Mundial de 3 Nuevas Olympus

Paraguay N/A $2,100.42

February 5,2014

ONLINE Cioperu.pe Tres nuevos modelos

Peru 364,405 $3,336.87

February 6,2014

ONLINE 90mas10.com Nueva Olympus Stylus 1

Argentina 332,777 $4,875.61

February 8,2014

ONLINE Elfinancierocr.com Novedades tecnológicas

Costa Rica 39,287 $3,411.20

February 10,2014

ONLINE Eldiario.net Olympus SP-100EE

Bolivia 41,111 $3,225.74

February 11,2014

ONLINE Arroba.com.mx Byte Podcast 412 Linux para niños y Angry Birds Go!

Mexico 142,263 $4,748.90

February 11,2014

ONLINE Luhho.com

La nueva Olympus SP-100 es la cámara ideal para captar la acción a larga distancia

Pan regional 1,102,661 $6,258.70

February 11,2014

ONLINE Luhho.com

La nueva Olympus Stylus TG-850 cuenta con un lente súper gran angular y pantalla LCD articulada

Pan regional 1,102,661 $6,663.21

February 11,2014

ONLINE Luhho.com

Olympus amplía la línea de cámaras OM-D con la nueva y extremadamente compacta E-M10

Pan regional 1,102,661 $6,485.74

February 13,2014

ONLINE Itwarelatam.com

Olympus presenta equipos para diferentes tipos de usuarios

Latin America

572,973 $3,285.97

February 13,2014

ONLINE Todo-peru.com Captura el AMOR con la nueva Olympus Stylus 1

Peru 479,351 $2,147.20

February 14,2014

ONLINE Culturageekradio.com

Olympus anuncia el desarrollo de 2 lentes de la serie M.ZUIKO PRO

Argentina 625,462 $3,021.74

February 16,2014

ONLINE M.swagger.mx

Nuevas Camaras Olympus para los amantes de la fotografia

Mexico 83,068 $4,741.03

February 16,2014

ONLINE Multipress.com.mx Olympus se posiciona en la Nueva Era

Mexico 22,858 $3,693.47

February 17,2014

ONLINE Creativanewsletter.com Realiza Multilanzamiento Olympus

Mexico 185,902 $3,653.07

February 18,2014

ONLINE Technochatnews.com

Dos lentes de la serie M.Zuiko Pro de Olympus en desarrollo

Costa Rica 5,840 $2,963.13

February 19,2014

ONLINE Pixeloscopio.com.ar

Olympus TG-850, nueva cámara compacta todoterreno

Argentina 1,028,601 $4,260.88

February 19,2014

ONLINE Tecnologia21.com

Dos Lentes de La Serie m.zuiko Pro de Olympus en Desarrollo

Peru 41,155 $3,045.90

February 11,2014

RADIO Bite Station Byte Podcast 412 Mexico 24,050 $14,200.00

Total Reach: 8,556,818 $235,498.42

*Please note that all clips are included as an addendum to this PR Report

OLYMPUS PRESS COVERAGE ADDENDUM

February 1, 2014 – February 28, 2014

February, 2014 Circulation: 9,000

February, 2014 Circulation: 9,000

February 2014 Circulation: 65,000

February 2014 Circulation: 65,000

February 6, 2014 Circulation: 217,640

February 6, 2014 Circulation: 217,640

February 15, 2014 Circulation: 500,000

February 15, 2014 Circulation: 500,000

February 1, 2014 Circulation: 50,000

February 1, 2014 Circulation: 50,000

February 1, 2014 Circulation: 50,000

February 3, 2014 Circulation: 21,000

February 3, 2014 Circulation: 21,000

February 1, 2014 UMV: 290,502

February 1, 2014 UMV: 290,502

February 1, 2014 UMV: 35,530

February 1, 2014 UMV: 35,530

February 2, 2014 UMV: 35,530

February 2, 2014 UMV: 35,530

February 2, 2014 UMV: 35,530

February 2, 2014 UMV: 35,530

February 2, 2014 UMV: 35,530

February 4, 2014 UMV: N/A

February 4, 2014 UMV: N/A

February 4, 2014 UMV: N/A

February 4, 2014 UMV: N/A

February 5, 2014 UMV: 364,405

February 5, 2014 UMV: 364,405

February 5, 2014 UMV: 364,405

February 5, 2014 UMV: 364,405

February 5, 2014 UMV: 364,405

February 6, 2014 UMV: 332,777

February 8, 2014 UMV: 39,287

February 10, 2014 UMV: 41,111

February 11, 2014 UMV: 142,263

February 11, 2014 UMV: 1,102,661

February 11, 2014 UMV: 1,102,661

February 11, 2014 UMV: 1,102,661

February 11, 2014 UMV: 1,102,661

February 11, 2014 UMV: 1,102,661

February 11, 2014 UMV: 1,102,661

February 11, 2014 UMV: 1,102,661

February 13, 2014 UMV: 572,973

February 13, 2014 UMV: 572,973

February 13, 2014 UMV: 572,973

February 13, 2014 UMV: 572,973

February 13, 2014 UMV: 479,351

February 14, 2014 UMV: 625,462

February 14, 2014 UMV: 625,462

February 14, 2014 UMV: 625,462

February 16, 2014 UMV: 83,068

February 16, 2014 UMV: 83,068

February 16, 2014 UMV: 22,858

February 16, 2014 UMV: 22,858

February 16, 2014 UMV: 22,858

February 17, 2014 UMV: 185,902

February 18, 2014 UMV: 5,840

February 19, 2014 UMV: 1,028,601

February 19, 2014 UMV: 1,028,601

February 19, 2014 UMV: 41,155

February 11, 2014 Viewership: 24,050

Segment Duration: 33:00 Minutes. Radio Station: Byte Podcast 412