Download - One Story of a Gaming Company
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One story of a Gaming Companyby Vadim Dagman
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Background - before games
15 years in technology startups. Video gadgets and applications.
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Let’s make a game!
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Slingshot Cowboy – living a rock star dream
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60000
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100000
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140000
120,239123,768
92,969
71,752
35,274
20,01011,3177,5635,198
4,0833,147120
123105114 118
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Slingshot Genre evolution
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Building up portfolio
15,000,000 users / 200,000,000 sessions
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Marketing – what worked what didn’tCross Promotion
In-app Advertising (Admob)
FreeAppADay
Rewarded Installs (Tapjoy)
App Reviews
Social Marketing
Press Releases
General PR
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PR Breakthrough
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BITS OF WISDOM
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Be ready for success
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How to monetize• Full screen ads between levels
• Ad banners on static screens where people linger (Leaderboards are perfect)– Use mediation (Adwhirl)
• InApp purchases to upsell premium features and virtual goods
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How to get featured
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Track, Test, Analyze, Iterate
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Make it inherently viral
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Rock the World
Settle disputes with your friends wherever they are!