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Online
Home-Based
BusinessesA Guide to
Internet Riches
by
David Lim
Brought to you by:
unlimitedreeboo2%.om
!dition ".#
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Table of Contents
Table o Content%
Introduction 4
Chapter 1 Why Should You Start a Business? 7- Advantaes o! Bein the Boss 1"
- #he $o%nside o! Bein the Boss 14- #ypes o! &nline Businesses 1'- &nline (s &!!line Businesses 1)
Chapter " *o% $o You Start an &nline *o+e-Based ""Business?- What is an &nline *o+e-Based Business "4- Startin ,p "'- $ecidin on a roduct ."- Your Inco+e Strea+ .4- $o+ain /a+e .'
- Site $esin .)- Search 0nine &pti+iation 4.- ro+otin Your We2site 43
Chapter . 0a+ples o! &nline *o+e-Based 35Businesses- #he &pportunist 3"- #he Copy%riter 33- #he Co+puter rora++er 36
Chapter 4 Articles '1- Are You ivin on an Island o! 8ear? '"- 8A9 - *o% do I :a;e a ot o! :oney on '3
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Table of Contents
the Internet?
- < ')- *o% to 0!!ectively :anae Your #i+e 7. When You Wor; 8ro+ *o+e- hysics 0a+ 77- Why do :ost eople 8ail to :a;e :oney 7) on the We2?
A2out #he Author 64
icense 63
Re2randin In!o 6'
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,eration Qui2 4oney 3andboo2 3
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Introduction
(ntrodution
A %ell-;no%n spea;er started o!! his se+inar 2y holdin up a "52ill and@ %ith a s+ile@ as;ed@
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Introduction
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Introduction
A !ailure is ust a si+ple +iscalculation@ o! 2ein in the riht place
at the %ron ti+e@ or ust a +atter o! 2ad luc; A !ailure +ust notdi+inish your deter+ination and in no %ay re!lects 2adly on youRather@ a !ailure ust ta;es you one step closer to success
#hat said@ %e +ust also continually learn and uprade ourselvesWe +ust have con!idence in ourselves 2ut yet 2e open to ne%ideas and suestions
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Chater "
/hy +hould You +tart a Bu%ine%%0
e have 2een told +any ti+es that the ne% econo+y isupon us@ or to prepare ourselves !or the ne% econo+y@ or
%hat ne% o2s %ill 2e created 2y the ne% econo+y@ or %hat o2s%ill 2e lost It has 2een iven di!!erent na+es@ such as ;no%ledeecono+y@ net%or; econo+y and the in!or+ation ae
W
Rather than Dui22le over na+es and de!initions@ %e %ill all areethat chanes are happenin in the %orld and %ill continue on in anacceleratin pace !or the !oreseea2le !uture #hese chanes %illpro!oundly a!!ect the %ay %e %or;@ play and do 2usiness
ets spare a +o+ent to loo; at the chanes and ho% they a!!ectusE
Fle1ible /or2 &rrangement%
:ore and +ore co+panies are adoptin %or; arrane+ents thatare not strictly ) to 3 It co+es in +any uises and isadvantaeous to 2oth e+ployees and e+ployers
8or e+ployees@ it allo%s the+ ti+e o!! to ta;e a sic; child to the
doctor@ or to avoid the +ornin rush hour
8or e+ployers@ it allo%s the+ to retain sta!! on a reduced
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,eration Qui2 4oney 3andboo2 7
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%or;load@ %hile they peruse other interests #hey can also loo; at
their e+ployees as su2contractors@ e+ployin the+ to et a o2done@ rather than on a per hour 2asis
In so+e cases@ %ith a +o2ile phone@ a note2oo; and an Internetconnection@ the e+ployee can e!!ectively 2e the o!!ice #hee+ployee can %or; any%here she %ants and still 2e as e!!ectiveas i! she %as riht there in the o!!ice
Tehnology
(endin +achines are every%here 8ro+ sellin Coca-Cola tosnac;s@ there are no% so+e that %ill chare your +o2ile phones I!you thin; a2out it@ those vendin +achines are doin %hat used to2e so+e2odys o2
:a;e a call to your local overn+ent depart+ent An ans%erin+achine pic;s up the call@ riht? An operator %as put out o! a o2
#a;e a loo; at yoursel! You can pro2a2ly handle a %ordprocessin prora+ I! you need to %rite a report@ you pro2a2ly doit yoursel!@ includin the raphics I! you need to vie% a pd!docu+ent@ Ill 2et that you %ill install the reader yoursel! And I+uessin that your o2 has nothin to do %ith co+puters With thehelp o! a co+puter@ you have ta;en a !e% o2s a%ay yoursel!
And it %ill et %orse Co+puters are ettin cheaper@ +orepo%er!ul and s+arter Round the corner are co+puters 2etter a2leto e+ulate hu+an a2ilities Soon you %ill see co+puters that canunderstand hu+an speech and read printed tet And I+ sure thatyou have seen ro2ots that can actually %al;@ on " les
Soon they %ill 2e on the streets and in your o!!ices@ and ta;ina%ay even +ore o2s
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The )i%e o (ndia and China
#oday@ the Internet has 2eco+e an interal part o! our lives 8ro+e+ailin our colleaues and !riends@ to playin a+es@ to settinup 2los tellin the %orld a2out our personal lives@ the Internet hastruly 2eco+e our constant co+panion
All this has not escaped the attention o! the 2i 2usinesses and
corporations #hey have co+e online to reach +ar;ets they havenever 2een a2le to reach 2e!ore With the Internet@ +ar;etin to :rGandhi and :s *iro;o has 2eco+e nearly as easy as +ar;etin to:r S+ith in the net o!!ice
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,eration Qui2 4oney 3andboo2 9
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Chapter 1: Why Should ou Start a Business!
With +ost o! their custo+ers online and easily accessi2le@ so+eco+panies have decided to cut out the +iddle+an Instead o!appointin a distri2utor in a !orein country to deal %ith !oreincusto+ers@ they %ill ta;e over or at least +ini+ie the role o! thedistri2utor@ pre!errin to deal directly %ith their custo+ers
0ven the averae =oes on the street have u+ped onto the2and%aon #hey have set up 2usinesses on the %e2@ ha%;intheir %ares on the lo2al +ar;etplace And so+e have done pretty%ell !or the+selves
Conlu%ion
So@ %hat does all this +ean to you?
#o put it in a nutshell@ the %orld is chanin and it %ill continue todo so at a !aster and !aster rate Your o2@ %hich you !eel is secure@+ay not 2e in 3 years ti+e What is %orse@ it +ay 2e renderedo2solete 2y technoloy or chanes in the econo+y
#o +eet these challenes head on@ you need to uprade anddiversi!y ,prade yoursel! so that you are the 2est that you can 2ein your chosen pro!ession And you can diversi!y 2y ta;in on +oreresponsi2ilities at %or;@ thus +a;in yoursel! +ore indispensa2le
I! you are sharp enouh@ you %ould pro2a2ly realie that upradinyoursel! and ta;in on +ore responsi2ilities does not necessarily+ean +ore pay But it %ill +ost certainly +ean +ore hours at%or;
Which is %hy +ore and +ore people are loo;in to o into2usiness !or the+selves And that is %hy you are here no%
Startin a 2usiness 15 years ao %ould pro2a2ly have +eantspendin a ood part o! your nest e@ or oin into de2t But@ %ith
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todays connected %orld@ and the riht choice o! products and
2usiness@ an online 2usiness can 2e started !or a pittance
#here are no uarantees in li!e@ ust as there are no uaranteesthat you %ill 2e a2le to 2uild a success!ul online 2usiness@ 2ut dontyou o%e it to yoursel! to at least loo; into it?
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,eration Qui2 4oney 3andboo2 11
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&dvantage% o Being the Bo%%
Fle1ible 3our%
What is the !irst thin that co+es to your +ind %hen you sa%
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drea+ o! a luury yacht@ or retirin early is ust not oin to
happen
You can %or; 1"-hour days !or the rest o! your li!e@ 2ut thosedrea+s %ill re+ain ust that - drea+s E
#he co+pany can ta;e o!! 2ecause o! your hard %or;@ and you canet nice !at 2onuses@ 2ut the only person that %ill 2e ettin thatluury yacht %ill 2e your 2oss You are never oin to et thatyacht
#hins %ill 2e di!!erent %hen you are runnin your o%n online
2usiness
I! you %or; very hard@ the s;ys the li+it It %ill 2e a strule in the2einnin@ 2ut in 15 years ti+e@ that luury yacht can actually 2e ano-2rainer
You Can 4a2e a Lot o 4oney
I ;no%@ this ties in %ith the previous topic a2out %or;in !oryoursel!@ in %hich I i+plied that i! you %or; real hard@ you can+a;e a lot o! +oney luury yachtH But I !eel that the !act that youcan really +a;e a lot o! +oney is so i+portant that it deserves atopic o! its o%n and it needs to 2e stated eplicitly
I! you have the drive@ inenuity and resource!ulness@ runnin a2usiness o! your o%n can really 2rin in the 2i 2uc;s
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The Don%ide o Being the Bo%%
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leadership@ loo;in at your e+ployees as partners and peers
rather than su2ordinates@ you %ill not 2e one o! the 2oys As the2oss@ your priorities and oals are di!!erent !ro+ the+ and that is%hat %ill set you apart
In !act@ to ;eep your 2usiness runnin s+oothly@ it +ay 2e 2est to+aintain a little distance #here +ay 2e ti+es in %hich you have todo the unpopular 2ut necessary li;e !irin so+e2ody and you %illde!initely appreciate the distance then
Finanial +eurity
I! you are used to ettin a paychec; every +onth@ this aspect o!runnin a 2usiness +ay 2e pretty hard on you Instead o! enoyina paychec; every +onth@ you are oin to have to hand out notone 2ut +any paychec;s E
#his is oin to 2e etre+ely di!!icult and stress!ul at the 2einnin%hen your 2usiness is not pro!ita2le yet 0very +onth you %ill seeyour operatin capital 2ein depleted@ %ith little prospect o! asurplus the net +onth But then@ +ay2e this %ill spur you on toachieve heihts even you didnt drea+ possi2le
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,eration Qui2 4oney 3andboo2 15
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Tye% o ,nline Bu%ine%%e%
Althouh the Internet has 2een around !or Duite so+e years@ it hasevolved to the net as %e ;no% it less than 15 years ao And inthat short ti+e@ it has truly 2eco+e indispensa2le@ !eaturin
pro+inently in our %or; and play
And@ as is inevita2le in any +ediu+ in %idespread use@ the Internethas also 2eco+e co++ercialied And that is %hy you are hereno%@ eplorin the possi2ility o! utiliin the net !or your o%n+onetary ain
Be!ore %e loo; !urther into a 2usiness on the %e2@ it %ill 2e ood to;no% a2out the di!!erent types o! online 2usinesses !ound on the%e2E
!1ten%ion o an ,line Bu%ine%%.A lare esta2lishedco+pany +ay !ind that it is necessary to have a %e2presence In +any cases@ this online venture %ill not 2e a2usiness in itsel!@ 2ut +erely serves as an etension o! its+ar;etin depart+ent
In so+e cases@ this %e2 presence +ay not 2e directlyrelated to +ar;etin or sellin #he co+pany +ay use itsonline presence !or +ar;et research or in!or+ationdistri2ution &nline !oru+s +ay 2e set up to ather!eed2ac;@ or the co+pany +ay +a;e their catalos andproduct speci!ications availa2le online !or their custo+ersconvenience
Large ,nline Bu%ine%%.#his type o! co+pany %ill start
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%ith an entrepreneur %ith a 2rilliant idea *e %ill solicit !unds
!ro+ venture capitalists@ or even start %ith his o%n !unds Aco+pany is 2orn and it %ill start hirin :BAs@ prora++ers@syste+s analysts@ raphic desiners - %hatever it ta;es to2e online in ' +onths ti+e
I %ould not put +y +oney in such a co+pany #hepro!essionals hired@ %hile undou2tedly co+petent in theiro%n line o! %or;@ +ay not do such a ood o2 in the onlineenviron+ent
#a;e@ as an ea+ple@ the raphic desiner She %ould
pro2a2ly desin a very i+pressive !lash presentation !or theho+e pae o! the site It %ill tell o! the +erits o! theco+pany and it %ill no dou2t 2e %ell received 2y all in theco+pany
But a %e2 sur!er their custo+erH is not oin to 2e at allhappy %ith the presentation 8irstly@ it ta;es !orever todo%nload even on 2road2and Secondly@ it ta;es over theco+puters spea;ers@ %hich %ill not 2e %ell received 2ythose that are listenin to +usic@ or on the phone@ or%atchin television #hirdly@ there %ill pro2a2ly 2e no option
to s;ip the presentation@ i! one so desires And lastly@ thepresentation tal;s only a2out the co+pany@ not a2out ho%the co+pany can 2ene!it the sur!er
*o%ever@ thins are chanin ro!essionals hired durinthe dot co+ crae at the turn o! the century have learnt thatthe net is a di!!erent ;ettle o! !ish altoether and they areadustin
#esta+ent to this is the turnaround o! A+aonco+ In"551@ they reported a loss o! 3'7 +illion But . short years
later@ in "554@ they %ere in the 2lac; 2y 366 +illion
+mall ,nline Bu%ine%%.A sinle individual typically starts
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this #his uy +ay already have a s+all part ti+e 2usiness
o! his o%n and is loo;in to the net to epand his sales &r@he +ay 2e attracted 2y spa+ he ot in his e+ail pro+isinlare su+s o! +oney !or little or no %or;
A!ter a !e% +onths +ost %ould have iven up in disust#hey %ould have tried out the so-called 2usinessopportunities o!!ered@ +any o! %hich are outriht sca+s andall o! %hich %ould have !ailed to live up to their clai+s
A select !e% %ill re+ain #hey %ould have developed adiscernin eye and seen throuh the et-rich-Duic; sche+es
!or %hat they really are - et-rich-Duic; sche+es !or thestarters o! the sche+es #hey %ill !erret out the +oreleiti+ate opportunities@ or start one o! their o%n@ and ointo 2usiness !or the+selves
#his e2oo; is a2out online 2usinesses that can 2e started 2y asinle person@ %ith li+ited resources@ %or;in alone in his arae
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,nline 6% ,line Bu%ine%%e%
!1tremely Lo +tartu Co%t
erhaps one o! the +ost attractive aspects o! 2usiness on the %e2
is the etre+ely lo% start up cost
I! you %ere to consider a nor+al o!!line 2usiness@ %ed 2e tal;ina2out so+e sort o! o!!ice space or shop space@ one or t%oe+ployees at the very least@ so+e ;ind o! inventory@ +ay2erenovations@ and lots o! other s+aller epenses
0ven i! you %ere to %or; on a shoestrin 2udet@ you +ay need atleast 35@555 to run !or a year
And a lot o! 2usinesses do not sho% a pro!it in the !irst year
$o you have 35@555 to spare? And thats ust !or the !irst year>
#he Internet@ on the other hand@ actually allo%s you to start a2usiness at 0R& cost #here are lots o! !ree stu!! on the net Youcan use those resources to start a 2usiness at no cost
&! course@ it is hihly advisa2le !or you to pay !or certain thins@li;e a do+ain na+e@ %e2 hostin and one or t%o services that %illhelp auto+ate your 2usiness Your 2usiness %ill run +ores+oothly and ain +ore credi2ility@ and 2e +ore pro!ita2le in the
lon run
Re+e+2er %hat they say a2out !ree thins@
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8or a start@ lets tal; a2out 35 to 155 a +onth You can a!!ordthat@ riht? Bet thats less than your ;ids allo%ance
'lobal
In the o!!line 2usiness %orld@ even i! you have a product thatappeals across 2orders@ you are oin to have a +assiveoraniational niht+are in !iurin out ho% to epand reionally@not to +ention lo2ally And thats assu+in you have the !inancial+uscle to even consider it
In an online 2usiness@ a lo2al reach is the nor+ rather theeception 0very online co+pany is e!!ectively a lo2al co+pany@%ith the potential to sell lo2ally
But i! you %ant to sell to any #o+@ $ic; and *arry on the %e2@ you+ust choose your products or services care!ully Grannys*eavenly Coo;ies %ill pro2a2ly sell to al+ost any2ody on the %e22ut i! you are sellin real estate in 8lorida@ you are oin to have avery select and localied audience
You Can /or2 *art Time
8or +ost o!!line 2usinesses@ %or;in part ti+e is not an option - atleast durin the startin staes 0very day that your 2usiness isrunnin is costin you +oney - +oney !or the utilities@ +oney !orthe rent@ +oney to pay your e+ployees@ etc
You are onna have to Duit your o2 and %or; on your 2usiness !ullti+e to +a;e sure it turns a pro!it - 2e!ore you run out o! +oney
8or an online 2usiness@ you can ;eep your day o2 Your +onthlyepenses %ill 2e very lo% as co+pared to o!!line 2usinesses andso there is no need to 2e pro!ita2le as soon as possi2le
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&nly %hen you !ind that your 2usiness is startin to enerate aserious inco+e@ and you are havin pro2le+s copin %ith itsde+ands@ do you have to consider Duittin your day o2
Fir%t (mre%%ion% Count
#he street location o! a 2usiness@ or the 2uildin it is in@ %ill ivethe visitor the !irst i+pression o! the sie o! the 2usiness In +anycases@ this !irst i+pression %ill 2e the deter+inin !actor as to%hether the 2usiness +a;es a sale
When you are online@ ho%ever 2i or s+all your co+pany is@ you%ill still occupy one screen o! your visitors +onitor As a s+all2usiness@ %ith a %ell-desined site@ you %ill have a +uch reaterchance o! i+pressin your custo+ers and stealin the+ !ro+ your2ier co+petitors
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Chater #
3o Do You +tart an ,nline 3ome-Ba%ed Bu%ine%%0
Well@ you start riht at the 2einnin@ o! course EH
But seriously@
An online ho+e 2ased 2usiness is not so+ethin you %ant to starton a %hi+ It ta;es a lot o! %or; and plannin to +a;e itsuccess!ul
And even then@ a lot dont +a;e it
As; yoursel! honestly i! you have %hat it ta;es
Are you %illin to ris; your ti+e@ e!!ort and +oney on a venture that+ay or +ay not succeed? $o you have the patience and s;illsneeded to plan and eecute an actual 2usiness? Can you stic; itout %hen the oin ets touh? Can you co+e up %ith a 2etterproduct than your co+petitor?
AndJi! you !ail despite all your e!!orts@ can you pic; yoursel! up@dust yoursel! o!!@ and soldier on?
So@ you as;@ %hy a+ I tryin to +a;e it sound so di!!icult to startand run a success!ul online 2usiness?
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Because it is
#he chances that an o!!line 2usiness %ill !old %ithin the !irst 3years is nor+ally put at 65F - )5F #hats Duite sli+ #hat %or;sout to 1 to " uys out o! every 15 uys
And i! %e apply the 65K"5 rule@ o! those still alive@ only "5F %ould2e doin %ell In other %ords@ out o! every 155 co+panies thatstarts up@ only " to 4 co+panies 2e pro!ita2le enouh to +a;e thee!!ort %orth%hile
/o%@ ta;e a loo; at an online 2usiness #he 2arrier to entry is very
lo% #he online %orld is lo2al in nature With the chanes in the%orld econo+y@ +ore and +ore people are loo;in to start a2usiness And %here do they loo;? #he Internet
So@ you %ill have a lot +ore co+petitors in an online 2usiness@ andthe success rate %ill drop In an online 2usiness@ the success rate%ill 2e less than 1 uy out o! every 15 uys retty 2ad odds@ i! youas; +e
I hope you are convinced that it is oin to 2e a strule to startand run a success!ul online 2usiness /ot i+possi2le@ 2ut hard
%or;@ perseverance and inenuity are reDuired
But i! you are prepared@ lets continue
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/hat i% an ,nline 3ome-Ba%edBu%ine%%0
A lot o! you +ay %ant to start an online 2usiness %ithout ;no%in%hat it really is You +ay have heard o! so+e uy startin a
2usiness online and +a;in li;e a aillion dollars &r@ perhaps aco+puter !riend %as tellin you that hes da22lin in an online2usiness &r@ +ay2e you really dont ;no% and youre here to !indout
Well@ lets de!ine a 2usiness as an entity created %ith the o2ectiveo! +a;in a pro!it !ro+ the sale o! oods or services
Which +a;es an online ho+e 2ased 2usiness as a 2usiness that+ainly conducts its activities online and operates !ro+ ho+e
$e!inition o! an &nline *o+e Based Business
1 An online ho+e 2ased 2usiness is a entity created %iththe o2ective o! +a;in a pro!it !ro+ the sale o! oods orservices that +ainly conducts its activities online andoperates !ro+ ho+e
#here are +any sites that advertises ad placin as an online2usiness Basically@ in ad placin@ you are paid to place ads !or thesite #he a+ount that you are paid depends on the nu+2er o! adsthat you place
Is that really an online 2usiness?
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I thin; that it depends on your attitude #a;e an ad placer that loo;s
at ad placin as a o2 What do you thin; this ad placer %ill dodurin the course o! his day? lace ads@ o! course And thats a2outall that he %ill do
ets ta;e another ad placer %ith a 2usiness attitude $urin hisday@ he %ould pro2a2ly place ads But a sini!icant part o! his day%ill 2e spent in loo;in !or %ays to place ads !aster@ or to outsourcehis ad place+ent@ or even investiatin the !easi2ility o! startin asi+ilar 2usiness
:any 2usiness o%ners %ill !all into the !irst cateory #heir
2usinesses are +a;in a ood inco+e@ 2ut they are not loo;in toi+prove their processes@ or 2rea; into ne% +ar;ets #hey are dointhe sa+e thin day in@ day out@ and earnin the sa+e a+ount every+onth #heir 2usiness has actually 2eco+e a o2
In an online 2usiness@ %ith the Internet in constant !lu and ettin+ore co+petitive 2y the day@ i! you are not +ovin !or%ards@ youare +ovin 2ac;%ards
#o ha++er ho+e this point@ lets add a second clause to ourde!inition o! an online 2usinessE
$e!inition o! an &nline *o+e Based Business
1 An online ho+e 2ased 2usiness is a entity created %iththe o2ective o! +a;in a pro!it !ro+ the sale o! oods orservices that +ainly conducts its activities online andoperates !ro+ ho+e
" #his entity +ust@ over ti+e@ !ind %ays and +eans toenerate +ore pro!it !ro+ less e!!ort andKor resources
ay close attention to the second clause It is the di!!erence2et%een achievin success or +erely +a;in a livin
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+tarting 7
I re+e+2er a ti+e a !e% years ao %hen I %as as;ed to desinand 2uild a proect !ro+ scratch #he proect %as a si+pledistri2uted control syste+ controllin +ultiple ceilin !ans And it
has to 2e !inished li;e@ yesterday>
I rushed throuh the proect li;e +y li!e depended on it and a+onth and a hal! later@ it %as co+plete Actually@ I %as Duite proudo! +ysel! It %as !inished in record ti+e and I dont thin; any2odycould !inish a si+ilar proect that !ast I %as %onderin i! it %as aood ti+e to as; !or a raise@ 2utJ
:y 2oss too; one loo; at it and as;ed@
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spent enouh ti+e plannin 2e!ore startin
I+ sure you are all rarin to o But 2e!ore you o charin intothe Internet sellin anythin that +oves@ spend a 2it o! ti+epreparin It %ill ta;e loner 2ut in the lon run@ you %ill 2e +orepro!ita2le
Believe +e@ I have 2een there LH
We shall continue %ith preparations that you should do as you planyour 2usiness
(nternet &e%%
You %ill 2e online a lot o! the ti+e It %ill 2e 2est to et a2road2and connection %ith unli+ited access
Comuter
A lot o! your %or; %ill 2e done on your co+puter and it has to 2e in
ood %or;in order Good %or;in order should 2e de!ined as!ollo%sE
You can %or; on the co+puter !or 6 hours continuously%ithout it crashin #his includes 2ein a2le to connect tothe Internet continuously !or 6 hours %ithout ettindisconnected
It doesnt ta;e !orever !or an application to load I %ould loo;at anythin up to 15 seconds as typical %hile 13 - .5seconds is a little too lon
:aintain a ood 2ac;up routine #here are +any optionsavaila2le@ 2ut I %ould reco++end usin a porta2le hard dis;or thu+2 drive@ or %ritin to C$ R&:s
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Bac;up at least once a %ee;
:a;e sure the co+puter is availa2le %hen you need it Any;ids chattin@ or hu22y chec;in up on the sports ne%s+ust +a;e the+selves scarce@ %hen you sho% up
+otare
0ach and every 2usiness is di!!erent and so are their so!t%arereDuire+ents I have co+plied a short list to et you started You%ill have to add to it as you +ove alon in your 2usiness
Word rocessor I! your co+puter doesnt already have oneinstalled@ you could try Wordad It doesnt have a lot o!!eatures@ 2ut it co+es !ree %ith Windo%s
*#: 0ditor You are oin to have to do so+e !or+ o! %e2pae desin or editin 0ven i! you %ere to start !ro+ aready +ade te+plate@ you are still oin to have to put inyour content
Graphics 0ditor At so+e point you are pro2a2ly oin toneed a raphics editor You can try the aint prora+ thatco+es %ith Windo%s
8tp rora+ You %ill have to upload your site onto the%e2 8or +ost %e2 hosts@ you %ill use 8# to do that
,nline +eurity or 6iru%e% +y /are and ,ther9ui%ane%
When I !irst sat do%n to %rite this section@ I %as thin;in o! apararaph or t%o advisin you not to 2e co+placent #his %ill 2e!ollo%ed 2y a short list o! si+ple@ co++onsense advice on ho% not
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to et in!ected
But as I %as searchin the Internet !or so+e statistics on virusin!ection@ I 2ean to realie the actual scale o! the pro2le+
Althouh viruses are still a 2i threat@ a +ultitude o! other threatsli;e #roan horses@ $$&S attac;s@ phishin has e+ered in recentyears
#hese threats are +ore sinister than the co++on virus in!ection
In the old days@ a lot o! viruses are there ust to cause +ischie!
You %ill et a +essae tellin you that you have 2een in!ected@ orthe virus %ill auto+atically re2oot your co+puter@ or@ +y personal!avorite@ your screen %ill !reee and 2its and pieces o! it %ill drop tothe 2otto+
#he intent %as to tell you that you have 2een in!ected #hat %asthe end in itsel! #he virus %riter has no other +alicious intent
Security threats these days are not so
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#he !ollo%in are so+e si+ple tips are start you o!!E
Install anti-virus@ spy %are and !ire%all protection !or yourco+puter
Stay up-to-date %ith so!t%are patches
/ever open attach+ents o! any e+ails !ro+ an un;no%nsource
Comuter Literay
You %ill spend a lot o! your ti+e on the %e2 loo;in !or in!or+ation@e+ailin and chattin #he rest o! your ti+e +ay 2e spent in %ritinarticles@ desinin %e2 paes or +ay2e even %ritin prora+s
0very sinle one o! the a2ove activities reDuires a co+puter :osto! those activities %ill reDuire that you 2e loed on to the InternetI! you are not ood in co+puters or the Internet@ you have to doso+ethin a2out it
It %ill 2e a lot to ta;e in 2ut ust learn it one thin at a ti+e@ one dayat a ti+e In a !e% +onths I uarantee that co+puters and theInternet %ill 2e li;e second nature to you You %ill still have a lot o!thins to learn 2ut you %ill have acDuired the 2asics
Finane%
Runnin an online 2usiness is very cheap as co+pared to o!!line2usinesses I %ould loo; at 35 - 155 per +onth not inclusive o!Internet access charesH as +ore than enouh in +ost cases $o
note that +ore +ay 2e needed at the start !or the purchase o!so!t%are@ co+puter hard%are and e2oo;s
It is usually reco++ended that you %or; on your 2usiness on a
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part ti+e 2asis until it starts to enerate a sini!icant inco+e &nce
that happens@ you can then consider Duittin your o2 to %or; onyour 2usiness !ull ti+e
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Deiding on a *rodut
You have decided to try startin an online ho+e-2ased 2usiness -%hat you lac; is a product
#ry to et ideas !or a product 2y sur!in the %e2 and seein %hatother people are sellin Go to eBay and see %hats 2einauctioned #ry oinin an online !oru+ and as;in
Re+e+2er that you are sellin the product online@ so i! possi2le@ta;e advantae o! it #he ideal online product should 2edo%nloada2le or accessi2le online 2y your 2uyer ay+ent should2e online@ althouh you +ay %ant to o!!er o!!line options #hereshould 2e no need !or +aintenance or servicin !or the product
$o 2ear in +ind that you %ill 2e %or;in lon hours pro+otin andsellin this product 8ind so+ethin that you can 2e trulypassionate a2out You %ill de!initely 2e a2le to sell it 2etter
ets ta;e a loo; at so+e o! the products that can 2e sold onlineE
*hy%ial *rodut.Actually@ anythin that can 2e soldo!!line can 2e sold online But@ iven the lo2al nature o! theInternet@ it %ould 2e 2est that you choose a product that iss+all and can 2e sent to +ost parts o! the %orld %ithout too+any custo+s restrictions You +iht also li;e to consider aproduct that is consu+a2le@ to increase the chance o!repeat 2usiness
I! you are really considerin a physical product@ you +ay%ant to chec; i! the product can 2e dropped shipped to your
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custo+er 0ssentially@ %hat the drop shipper does is ta;e
over the %arehousin and shippin o! the product !or you#he drop shipper %ill ship the product direct to yourcusto+er@ %ith your co+panys na+e and address assender #o the custo+er@ it %ill 2e as i! your co+panyshipped the product
(normational *rodut.#his %ill 2e an e2oo; on a certainsu2ect #his is an ideal product to sell online as you do nothave to %orry a2out inventory or shippin &nce yourcusto+er pays !or the product@ they %ill 2e directed to a site%here they can do%nload the e2oo; i++ediately
I! you are inclined to@ you can %rite the e2oo; yoursel!*o%ever@ there are also e2oo;s %hich you can do%nload !or!ree or a s+all !ee@ that ives you the riht to resell it !orpro!it
+otare.I! you are a prora++er@ and you have a reatidea !or a so!t%are application@ you can o ahead and ive ita try *o%ever@ li;e e2oo;s@ there are also so!t%areapplications %hich ives you the riht to resell it !or pro!it
&dverti%ing.Your product does not have to 2e tani2le Itcan si+ply 2e advertisin space on your %e2sites@ or yourne%sletter
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Your (nome +tream
So@ no% %e co+e to every2odys !avorite topic@ ho% to +a;e+oney !ro+ an online 2usiness? LH
,nli;e an o!!line 2usiness@ %here usually the only pro!its %ill co+e!ro+ the sale o! your products@ an online 2usiness o!!ers you thepossi2ility o! +ultiple inco+e strea+s
#he !ollo%in lists the various %ays you can earn !ro+ your online2usinessE
+ale%.A pretty traditional %ay o! +a;in +oney is to sellyour product Wor;s as %ell online as it does o!!line EH
&iliate *rogram%.You can oin a!!iliate prora+s topro+ote another co+panys product When you +a;e thesale@ you %ill 2e entitled to a co++ission #his is a ood%ay to start i! you dont have your o%n product@ or dont%ant to ;eep stoc; or receive pay+ents
#a;e your ti+e and shop around !or an a!!iliate prora+ thatpays %ell Its not easy sellin on the net and I %ould epectto 2e %ell co+pensated !or +y e!!orts I %ould consider a"5F - .5F co++ission as !air co+pensation !or +y e!!orts
)e%idual (nome.Residual inco+e can 2e de!ined asinco+e derived not as a direct result o! your e!!orts 8orea+ple@ you can sell %e2 hostin at 15K+onth and et a"5F co++ission@ %hich %or;s out to "K+onth I! yourcusto+er rene%s the net +onth@ you %ill auto+atically et
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another "@ %ithout any additional e!!ort on your part In !act@
you %ill et " per +onth !or as lon as your custo+errene%s
Another %ay you can earn residual inco+e is !ro+ thee!!orts o! your re!errals :ost a!!iliate prora+s have at leasta "-tier structure@ allo%in you to earn so+e co++ission!ro+ the sales o! your re!errals
A %ord o! advice i! you are plannin to 2uild a 2usiness !ro+the residual inco+e !ro+ your re!errals - hope !or the 2est2ut prepare !or the %orst A !ull )5F o! your re!errals %ill
pro2a2ly sit on their 2ehind and do a2solutely nothin %hile)F +ay 2rin in a sale or t%o &nly 1F@ i! you are luc;y@ %illper!or+ %ell
&dverti%ing.#here are +any %ays you can earnadvertisin revenue !ro+ your site You can enter into aprivate deal %ith another %e2+aster to display his 2anneron your site !or dollars per +onth &r@ you can oin a2anner echane and display 2anners !or cash
You can +ai+ie your advertisin space 2y introducin
popups@ popunders or slidein ads@ 2ut the eneral rule o!thu+2 is - one is +ore than enouh :any sur!ers !ind theseirritatin 2ut %ill pro2a2ly tolerate one@ 2ut not +ore
*o%ever@ %ith ad rates 2ein rather lo%@ advertisinrevenue %ill ust supple+ent your inco+e ,nless you havea very popular site@ your !ortune %ill not 2e +ade inadvertisin
+ub%rition.I! you have in!or+ation that sur!ers %ill payto access@ then you can consider a su2scription-2ased site
Sur!ers %ill pay a one-ti+e !ee@ or +onthly !ee@ to haveaccess to your site &r you can have a !ree site@ 2ut asu2scription-2ased ne%sletter
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Domain 9ame
You ust have to reister a do+ain na+e A site %ithout its o%ndo+ain na+e loo;s unpro!essional It loo;s li;e you are a here-today-one-to+orro% type o! site
I %ould really thin; t%ice 2e!ore 2uyin !ro+ or trustin such a site
Besides@ i! your %e2 host oes out o! 2usiness@ a lot o! yourpro+otion e!!orts %ill 2e %asted
Be!ore decidin on a na+e@ use the !ollo%in tips to ive you anidea o! ho% to choose a 2etter na+e
Your Domain 9ame +hould be Cathy +hort
andor !a%y to )emember
#a;e a na+e li;e
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I dont thin; so
/o%ho% a2out a 2oo;shop 2y the na+e o!
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Generic na+es are reat 2ecause sur!ers +iht type it in %ithout
ever ;no%in a2out your site
Say@ you have a co+pany that sells +onitors at%%%+onitorsco+ I! a sur!er %ants to 2uy a +onitor@ he +iht
ust type in
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+ite De%ign
#he desin o! your site depends on +ultiple !actors@ includin your2usiness@ your product@ +ar;etin anle@ etc ro2a2ly %hat I cando here is outline in eneral %hat is i+portant in +ost sites and
you %ill have to !ill in the details
Don5t )einvent the /heel
ro2a2ly the !irst thin you %ant to do is to visit so+e o! yourco+petitors sites It %ill ive you an idea o! %hat your site couldloo; li;e@ %hat !eatures you %ant !or your o%n site and serve as astartin point !or the desin o! your site
!a%e o 9avigation
In +any cases@ you dont read a %e2 site li;e you %ould a novelYou dont start !ro+ pae 1@ continue to pae "@ and so on
You %ould pro2a2ly
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2oo;s
Your site should 2e as easy to naviateE
4ain 4enu.You should have a +enu@ located either at thetop@ le!t or riht@ that directs users to the various sections o!your site #his +enu should 2e availa2le !ro+ every pae o!your site@ and at the sa+e location
+ite 4a.I! your site is relatively lare@ and you !eel thatusers +ay have a pro2le+ locatin the in!or+ation they%ant even %ith a +ain +enu@ consider includin a site +ap
Site +aps ive +uch +ore detail than the +ain +enu andusers %ill have an easier ti+e locatin the in!or+ation they%ant
+earh !ngine.I! your site is a very lare site@ includin asearch enine is a ood idea
Fa%t Loading *age%
:any %e2+asters %ill have 2road2and or ca2le connections andthey tend to !oret a2out the poor souls still strulin %ith dialup
It is 2est that you ;eep the sie o! your paes as s+all as possi2leto acco++odate the users %ith slo% connections A eneraluideline is to ;eep the sie o! your paes 2elo% 155;
'rahi%
retty raphics are nice to loo; at But unless your site is a2out
raphics@ its pro2a2ly 2est to ;eep it to a +ini+u+ It distracts theusers !ro+ your site@ and increases the load ti+e !or your paes
$ont !oret to opti+ie the raphics that you use #he pe raphic
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!or+at is a co+pressed !or+at You can choose to co+press it as
+uch or as little as you %ant #he +ore you co+press it@ thes+aller it 2eco+es@ 2ut the i+ae is o! a lo%er Duality
#o opti+ie your =0Gs@ start %ith a =0G o! accepta2le DualitySave the =0G %ith +ore co+pression and vie% it I! the Duality isaccepta2le@ save it aain %ith even +ore co+pression $o it untilyou et an i+ae %ith unaccepta2le Duality #he i+ae 2e!ore that%ill 2e your opti+ied i+ae
/ote that you cannot o !ro+ a lo% Duality i+ae 2ac; to a hihDuality i+ae So re+e+2er to save your hih Duality i+aes into
a separate directory 2e!ore tryin any opti+iation
Con%i%teny
We discussed consistency reardin the location o! your +ain+enu #his consistency should etend to all areas o! your site Inother %ords@ your !onts@ color sche+e@ 2uttons@ etc@ should 2e thesa+e !or all paes o! your site
Te%ting
#he co+puter on your des; is called a C@ or personal co+puterWhenever I a+ as;ed %hy a particular co+puter 2ehaves in astrane %ay@ I %ill re+ar; that the co+puter is called a
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Bro%er%.Althouh I0 is the do+inant 2ro%ser@ so+e o!
your users +ay 2e runnin other 2ro%sers li;e /etscape or8ire!o #est your site in as +any di!!erent 2ro%sers as youcan Also@ dont !oret to test it under di!!erent versions o!the sa+e 2ro%ser
+reen )e%olution%.$ont !oret to test your site underdi!!erent screen resolutions
Java and &tive
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+earh !ngine ,timi=ation
,nli;e %hat so+e search enine opti+iation co+panies %ouldhave you 2elieve@ opti+iin your %e2 site !or the search eninesis not that hard #he !ollo%in uidelines +ay not et you the !irst
position in the results !or your ;ey%ord phrase@ 2ut it should putyou %ithin the !irst or second pae #hats ecellent@ considerinthat !or so+e co+petitive ;ey%ords@ there are literally +illions o!results
>eyord%
:a;e a list o! ;ey%ords that your custo+er %ill use to search !oryour site 8or a site a2out online 2usinesses@ the list %ould loo;so+ethin li;eE online@ 2usiness@ ho+e-2ased@ opportunity@ etc
8ro+ the ;ey%ords@ you can !or+ ;ey%ord phrases li;e online2usiness@ or 2usiness opportunity #hese phrases are %hat youepect your custo+er to type into the search enine@ and %hat youare oin to opti+ie your site !or
4eta Tag%
#he +eta tas o! interest here are the
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Domain 9ame
You can consider includin your ;ey%ords into your do+ain na+e@li;e 0cellent&nlineBusinessco+
/eb *age
Include your ;ey%ord phrase as close to the top o! the pae as
possi2le And dont !oret to repeat it a couple o! ti+es
'rahi%
I! you have any raphics on your pae@ include an
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*romoting Your /eb%ite
I %as havin a conversation %ith a so-called Internet +ar;eterso+e ti+e ao I as;ed hi+ a2out his Internet +ar;etintechniDues@ hopin to pic; his 2rain
*e loo;ed at +e and saidE
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techniDues
+earh !ngine% and Diretorie%
8or search enines@ I %ould reco++end ust ettin a list o! thetop 15 search enines and su2+it your url +anually to all o! the+I! you %ant to su2+it to the s+aller enines@ see i! you can !ind anauto+atic su2+ission service #he tra!!ic you et !ro+ the s+allerenines are +ini+al and its ust not %orth the ti+e to su2+itindividually to the+
,nli;e search enines@ %hich %ill cra%l your site and inde itauto+atically@ directories are run 2y hu+an editors Aain@ ust pic;the top directories and su2+it +anually to the+ $o ta;e the ti+eto read their su2+ission uidelines so that your su2+ission %ill notend up in the trash And dont !oret to start the title o! your site%ith an
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*T) +ite%
#R or paid-to-read-e+ail sites are sites that pay their +e+2ers toreceive e+ail !ro+ you@ or to visit your site As %ith tra!!icechanes@ e!!ectiveness is li+ited as the +e+2ers are +oreinterested in ettin paid than in your site or your e+ail
*ay *er Cli2 +earh !ngine%
You pay a certain a+ount !or each clic; !ro+ the search enine toyour site Can 2e pretty e!!ective in so+e cases 2ut try to o only!or the 2ier enines #here is a reater chance o! !raudulentclic;s !ro+ the s+aller enines
When you are %ritin your advertisin copy !or C enines@ 2e+ind!ul that you are payin per clic; Word your copy in such a%ay so that only people %ho are interested in your product %illclic; on the ad
Lin2 !1hange%
:any sites have a lin; echane directory #he %e2+istress %illlin; to your site in echane !or a lin; !ro+ your site to hers #heidea 2ehind lin; echanes is that the +ore in2ound lin;s you haveto your site@ the +ore the search enines %ill !avor you and thehiher you %ill 2e in their results
9e%letter
ets !ace it@ +ost visitors to your site %ill never return 0ither theydont li;e your site@ or there are too +any si+ilar sites !or yours tostand out@ or they !orot your do+ain na+e@ or one o! hundreds o!
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other reasons A ne%sletter is a ood %ay to re+ind the+ o! %ho
you are and %hat you stand !or@ and to et the+ to visit your siteaain
+ignature
You ;no% the !e% lines !ound at the end o! an e+ail detailin thesenders %e2 site@ e+ail address and +ay2e a short advertisin+essae? #hats the senders sinature
,nsolicited advertisin is usually !ro%ned on on the %e2 2ut asinature at the end o! an e+ail +essae@ or !oru+ postin isper!ectly accepta2le
*artiiating in Forum%
8ind a !oru+ or !oru+s relevant to your site or 2usiness ur; !or a%hile to 2e !a+iliar %ith the rules o! the !oru+ I! you !eel that the!oru+ +e+2ers are your taret +ar;et@ then start participatin
Re+e+2er that use!ul and constructive posts are oin to %in you+ore !riends and !ans than 2latant advertisin By all +eans@include your %e2 site in your sinature@ 2ut in the !oru+ postin@2rin up your %e2 site only i! it is relevant to the discussion
In ti+e@ you %ill 2eco+e a respected +e+2er o! the !oru+ #hat isthe 2est advertise+ent o! all
/riting &rtile%
Writin articles is a reat %ay to et tra!!ic !or your site ost thearticles on your site@ and include a s+all resource 2o at the end o!each article %ith your na+e@ ,R and a short description o! yoursite Allo% other %e2+asters to reproduce it on their o%n sites
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provided the articles re+ain unchaned and your resource 2o is
included
Conlu%ion
#he techniDues outlined are a+on the +ore co++only used:ost are e!!ective to so+e etent@ 2ut they can 2e +uch +oree!!ective %hen adapted to your particular site
8or ea+ple@ I et +any lin; echane reDuests at +y site at9uittinYour=o2co+ Rather than ust lin;in to the+ and!orettin a2out the+@ I include their na+e@ e+ail and site details ina data2ase 0very ti+e I start a ne% site@ I can include their site ina lin; directory and e+ail the+ invitin the+ to echane lin;s I! Ihave an e2oo; to pro+ote@ I can also include it in the sinature o!the e+ail
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,eration Qui2 4oney 3andboo2 49
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Chater ?
!1amle% o ,nline 3ome-Ba%edBu%ine%%e%
We are no% close to the end - the end o! the 2einnin In the pastcouple o! chapters I have iven you a short overvie% o! %hat itta;es to set up an online 2usiness@ !ro+ choosin a do+ain na+e@to ettin a product@ to settin up a site and actually +a;in+oney
/o% is the ti+e to put it all toether #he !ollo%in sections %illintroduce you to . di!!erent individuals@ and the type o! online2usiness they plan to start I have tried to +a;e the ea+ples asdiverse as possi2le@ so that you can see the +any possi2ilities
availa2le to you
#he !irst person youre oin to +eet is arry@ a secondhand carsales+an *es pretty ood at his o2@ 2ut he doesnt see hi+sel!sellin cars !or the rest o! his li!e So@ he has turned to the Internet!or the /et Great &pportunity
/et %ill 2e " ood !riends@ Mit and Matie Mit is an advertisincopy%riter !or a lare ad aency She has al%ays har2oreda+2itions o! startin her o%n aency and since she has ust Duither o2@ has decided that no% is the ti+e to stri;e out on her o%n
#he last person is 0d%ard *e is a co+puter prora++er %ith anavid interest in chaos theory *e has developed a co+puter +odelo! the stoc; +ar;et@ 2ased on the pre+ise that the +ar;et is a
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chaotic syste+@ %hich has an uncanny ;nac; o! predictin the
direction o! the +ar;et
#he narrative style is intentional You %ill et a !eel o! theindividuals@ and ho% the 2usiness is +erely an etension o! %hothey are and %hat they ;no%
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The ,ortuni%t
arry has 2een online !or a year or so *e has +ade the rounds o!the so-called
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!inancial advice -
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4ar2eting
Write articles a2out datin@ relationships and such stu!! and su2+itthe+ to relevant sites and ne%sletters !or pu2lication In addition@he can put toether a si+ple site to attract su2scri2ers !or hi+ne%sletter
!1en%e%
155 - "55 per +onth ta;en !ro+ his !ull ti+e inco+e
35 per +onth %ill 2e spent on %e2 hostin@ do+ain na+ereistration@ autoresponders@ ad trac;in and Internet +ar;etinproducts
35 per +onth %ill 2e spent on reistration !ees !or the servicesthat he is pro+otin *e rec;ons that the 2est %ay to pro+otethose services is to have a !irst hand eperience o! the services
#he rest o! the +oney %ill 2e used in paid ads in related
ne%sletters and %e2 sites
(nome +tream
*e %ill 2e paid %hen so+e2ody sins up !or a !ree or paid+e+2ership at a online datin service Also@ i! he has enouhsu2scri2ers and can !ind interested advertisers@ he can selladvertisin space in his ne%sletter
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The Coyriter
Matie couldnt help s+ilin as Mit realed her %ith choice details o!%hat transpired on the day she %al;ed out o! the o!!ice See+sthat a client %as unhappy over the results o! an ad ca+pain and
her +anaer had i+plied that Mits copy%ritin s;ills needed a little2rushin up *e actually had the audacity to suest that sheconsider a re!resher course at the local university>
&ne thin a2out Mit - you can tell her her hairs a +ess or hershoes are the uliest you have even seen@ and she %ill ust rinsheepishly at you and tell you that shes 2een %or;in a little toohard But tell her that her copy%ritin s;ills are not up to par JMatie %as lad she %as not on the receivin end that day
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to di deep into her nest e@ and then so+e And there is no
uarantee o! success
Matie has 2een thin;in o! usin Mits copy%ritin s;ills to set up as+all 2usiness online #he !inancial ris; is +uch lo%er and theycan reach a +uch %ider rane o! custo+ers Matie decided thatno% %ould 2e the ti+e to 2roach the su2ect
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2eco+e even +ore pro!ita2le
+ummary o >it and >atie5% *lan
&im
In eneral@ Mit %ill ta;e %hat she ;no%s - %ritin ads - !ro+ ano!!line environ+ent to an online one
*rodut
/o predeter+ined product General uideline %ould 2e a productthats relatively easy to sell@ o!!ers an a!!iliate prora+ and pays aood co++ission
4ar2eting
Matie %ill !ocus on placin paid ads in tareted eines and %e2
sites
!1en%e%
/o !ied +onthly epenses 0penses per ad ca+pain %ill 2edeter+ined on an ad hoc 2asis
(nome +tream
Inco+e is 2ased on the product they are currently pro+otin@ andthe co++ission it pays
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The Comuter *rogrammer
It %as ust ' +onths ao that 0d%ard ran his !irst si+ulation %ithhis ne%ly co+pleted Chaotic Stoc; :ar;et Si+ulator #he results%ere i+pressive - %ith the syste+ +a;in +oney in 1) out o! "5
trades
*e re+e+2ered 2lo%in a cool 355 that niht ta;in his parentsand ' sisters out !or dinner All he told the+ %as that he stu+2ledon so+ethin 2i and that there %ill 2e lots +ore dinners li;e thatsoon Since they %ere ettin a !ree +eal they decided to si+plyeat !irst and as; Duestions later
In the !ollo%in days@ as he ran !urther si+ulations %ith +ore dataand +ore +ar;ets@ 0d%ard 2ean to realie that he had u+pedthe un #he syste+ %as actually %innin trades in only a2out73F o! the ti+e And once you include real li!e tradin !actors li;ethe 2id-as; spread@ slippae and the tradin co++ission@ thenu+2ers loo;ed %orse
8inally@ a!ter another ' +onths o! testin and prora+ re!ine+ents@version " o! his prora+ is ready It has +anaed to ta;eeverythin the 0d%ard can thro% at it and still sho% a relativelyhealthy pro!it o! 3F per +onth #here are so+e +ar;ets that thesyste+ cannot trade relia2ly@ li;e thinly traded or very volatile+ar;ets@ 2ut it can !ilter those +ar;ets out 2e!ore tradin
#oniht@ 0d%ard %ill ta;e his !a+ily out !or the second ti+e #heyare oin to try out the ne% =apanese restaurant across the street!ro+ %here he is currently %or;in
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#o+orro%@ 0d%ard %ill start
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!1en%e%
0d%ard %ill have to pay a %e2 desiner or a %e2 desin co+panyto desin and prora+ his site A site li;e his could cost any%here!ro+ a !e% hundred to a !e% thousand dollars
35 or less per +onth %ill 2e spent on %e2 hostin and do+ainna+e reistration
(nome +tream0ach +e+2er o! his site %ill pay hi+ 155 per +onth
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Chater @
&rtile%
Articles are a reat %ay to delve into topics that are i+portant 2ut
not Duite su2stantive enouh to +erit a chapter 2y itsel!@ or %henyou si+ply %ant to ive an overvie% or su++ary 2ut are notprepared to o into detail@ or si+ply to introduce a related su2ectthat@ %hile i+portant@ is not relevant to the su2ect at hand
#he !ollo%in articles %ill !ocus +ore on su2ects li;e persistence@deter+ination and thin;in out o! the 2o %hich@ %hile not directlyrelated to the startin and runnin o! online 2usinesses@ are veryi+portant %hen the inevita2le road2loc;s@ set2ac;s and o2staclesoccur@ and pure rit is all that you have le!t to ;eep you oin
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&re You Living on an (%land o Fear0
by Dave Cole
In the +ovie@
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as despica2le as it %as@ prevented hi+ !ro+ tryin to escape to a
2etter li!e A li!e he ;ne% eisted@ 2ut no% only drea+ed a2out
oo;in out over the vast epanse o! the ocean@ he constantlythouht a2out that 2etter li!e But those thouhts soon returned toseein the opposition and co+petition that prevented hi+ !ro+returnin to %hat %as riht!ully his
4 lon years later@ #o+ *an;s +ade a decision *e had ro%n sic;and tired o! havin a nothin li!e It %as either die a no2ody@ oinno place@ on a no%here island@ continuin to live a strulin andpiti!ul hand to +outh eistence@ ordie tryin to escape to a real
li!e
#he aci!ic &cean %as the o2stacle *is opponent %as his o%n!ears o! overco+in that o2stacle
*e +ade a plan to escape #he day arrived and *an;s set saila2oard a +a;e shi!t@ rin;y din; ra!t o! los tied toether %ith tree2ar; and video tape
*e +et every adversity the South aci!ic could thro% at hi+ It%asnt easy@ 2ut !inally@ the rescue ca+e
#he +ovie portrayed a very intense dra+a An analoy o! %hat li!eis li;e !or +any people #housands o! !ol;s every day !eel trappedin a no%here li!e #hey !eel li;e their li!e is 2ein %asted@ li;e theyare oin no%here@ on a no%here island %ith little hope o! escape
0very day these people trude o!! to a 2orin and hopeless o2that o!!ers only an eistence 2ut no real sense o! satis!action in li!eas acco+plishin anythin
#hese people ;no% there is a 2etter li!e out there@ a li!e they so
desire@ yet it see+s so !ar a%ay #hey are trapped on their o%nisland o! despair
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*eld there@ not 2y the island itsel!@ 2ut 2y their o%n !ears o! not
2ein a2le to overco+e the adversity and opposition that lies2et%een the+ and their drea+s
A !e% do escape !ro+ that island #hey are the ones %ho !inally2eco+e sic; and tired o! livin a %asted li!e@ they are the ones %hooverco+e the !ear inside
#hey start out !ro+ their island@ not really ;no%in i! they %ill +a;eit or not But they loo; at that sea o! di!!iculties sDuare in the eyeand say@ in the un!oretta2le %ords o! Ad+iral $avid 8arraut@
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F&Q - 3o Do ( 4a2e & Lot , 4oney ,nThe (nternet0
by David Lim
Que%tion: I need to +a;e a lot o! +oney real !ast and I sa% in a lot o!advertise+ents that the Internet is a ood place to do that
&n%er: #hats riht@ this is the riht place to +a;e a lot o! +oney
Que%tion: So@ ho% do I start?
&n%er: =ust o to Gooleco+@ type in
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&n%er: $ont %orry #he %e2site is pro2a2ly !ully auto+ated so it %ill do
the sellin !or you You do not need any eperience or Duali!ications at all
Que%tion: I dont understand I! the %e2site is !ully auto+ated and it doesthe sellin all 2y itsel!@ %hy a+ I needed?
&n%er: Well@ you are needed to do so+e ad+inistrative chores@ and tolo in to your account and chec; ho% +uch you have earned
Que%tion: #he ad+inistrative chores should 2e Duite si+ple since I do not
need any eperience or Duali!ications to do the+ Wont it 2e 2etter !or the%e2+aster to contract out the %or; to !reelance %or;ers or auto+ate thetas;s? *e can earn +uch +ore that %ay
&n%er: #he %e2+asters o! such sites have already earned +any+illions o! dollars &ut o! the oodness o! their hearts@ they %ant to iveso+ethin 2ac;
Que%tion: I! thats the case@ %hy do I need to pay 4))3 per +onth?Shouldnt he o!!er it !or !ree?
&n%er: Well@ the +oney is needed to run the %e2site
Que%tion: Isnt that a little epensive !or a %e2site? /or+al hostin !eesare %ay lo%er than that
&n%er: #hats to cater !or the tra!!ic your %e2site is oin to et
Que%tion: *o% is +y %e2site oin to et tra!!ic?
&n%er: =ust tell your !riends@ and as; the+ to tell their !riends
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Que%tion: I thouht you said I didnt need to do any sellin
&n%er: You dont need to do any sellin =ust et your !riends to co+e toyour %e2site and it %ill do the sellin !or you
Que%tion: But I dont have a lot o! !riends
&n%er: You dont need a lot o! !riends =ust tell . o! your !riends@ and+a;e sure they tell . o! their !riends@ and +a;e sure your !riends !riendstell another . o! their !riends A!ter 15 levels@ you %ill have 6637" people in
your do%nline
Que%tion: Wo%> &;ay@ I ust sined up
&n%er: Good !or you>
Que%tion: I ot +y !riends to visit 2ut they %ant to ;no% %hat I+ sellin I%as so cauht up %ith all the +oney that I a+ oin to +a;e that I didntthin; a2out that product that I a+ actually sellin I %ent 2ac; to +y site@
and 2ro%sed the %hole site 2ut it really doesnt say +uch a2out theproduct that I+ sellin
&n%er: #his is the Internet You do not need a product to +a;e +oney
Que%tion: :y !riends really li;e +y %e2site 2ut they are not oin to part%ith their +oney %ithout ;no%in the product they are purchasin #heyare sayin that any %e2site that says you can +a;e +oney %ithout sellinanythin is pro2a2ly a poni sche+e or a sca+
&n%er: Your !riends are o2viously not Duali!ied to sin up
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Que%tion: But the %e2site said that no eperience or Duali!ications is
needed to sin up
&n%er: Yes@ 2ut the %e2site pro2a2ly +eant that you mu%thave noeperience and no Duali!ications Your !riends are o2viously eperiencedand Duali!ied@ and are not suita2le to sin up
$avid i+ is the %e2+aster o! 9uittinYour=o2co+@a 2usiness resource !or the entrepreneur loo;in tostart@ or ro% an online ho+e-2ased 2usiness
#his article +ay 2e reprinted !reely@ provided thisresource 2o re+ains intact
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;( am 9ever Lo%ing ¬her JobA;
by >aren 'oodale
Id never !oret the day that Mathy approached +e on that rainyApril +ornin #he o!!ice had 2een 2uin %ith ru+ors a2out the
co+pany closin do%n 2ut no2ody see+s to ;no% anythinconcrete Mathy@ %ith her penchant !or cuttin it short and sharp@si+ply said t%o %ords@
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#he online co+petition %as touh@ 2ut I %as a2le to 2uild a s+allretail custo+er 2ase@ and several %holesale accounts I +adecandles durin the su++er@ even %hen it %as )5 derees@ to 2eready !or the local !allKholiday cra!t sho%s@ and did the 8ar+ers:ar;et durin the su++er@ even thouh very !e% people %anted to2uy candles in hot %eather I had to add +ore and +ore
It too; +e a %hile 2ut I !inally had to accept that +y candle2usiness %as not ever oin to I learned that Wat;ins is ran;ed a+on the top tenho+e-2ased 2usinesses in /orth A+erica 2y Business Startups:aaine@ Success :aaine@ and 0ecutive 8e+ale :aaine
When I started +y Wat;ins 2usiness I %as +ainly interested indoin online +ar;etin@ since I %as %or;in a !ull-ti+e o2@ plus stillstrulin %ith +y !ailin candle 2usiness
It %asnt easy at the 2einnin I spent +any sleepless nihts%or;in online@ doin advertisin to 2uild a custo+er 2ase@
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ans%erin e+ails@ phone calls and helpin other ne% Wat;ins
Associates ettin started %ith their o%n 2usinesses
I also started a Wat;ins 0ine ne%sletter includin +onthly recipes@product specials and +onthly contest %ith no% over 755su2scri2ers
In less than " years I had reached :anaer level %ith Wat;insAlthouh I %ould li;e to ta;e credit !or +y success@ +uch o! thecredit +ust o to Wat;ins itsel! - a co+pany %ith a 1.3-year history@and a solid reputation !or Duality
In =anuary "55. I earned an all-epense paid vacation to Ireland%ith Wat;ins@ and in =uly "55. reached Brone :anaer level %iththe co+pany I a+ !inally +a;in +ore %ith Wat;ins that I +a;e at+y o2@ and loo; !or%ard to !inally Duittin +y I cant tell you ho% reat it!eels have so+e
#houh Wat;ins %ont 2e the
:y 2est advice on 2ein success!ul in %hatever 2usiness youchoose isE
O1 -- I! you have a cra!t ho22y@ and %ant to turn that cra!tKho22yinto a 2usiness@ I %ould do as +uch research and 2usinessplannin as possi2le on ho% you %ill +ar;et your products@advertisin costs@ ti+e reDuired@ etc A ho22y that has lo% costsupplies and is so+ethin that %ould 2e popular any ti+e o! year
could +a;e %onder!ul products !or a 2usiness
O" -- I! you decide to o %ith an esta2lished co+pany@ and +ar;et
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their products@ choose a co+pany that has a solid reputation 2y
doin so+e research !irst Choose a co+pany %hose products you%ill 2uy yoursel! I! you %ouldnt 2uy the products you sell@ you cantepect others to either> Besides@ usin the products you o!!er ivesyou the
O. -- &nce you choose your 2usiness ust dont ive up> :anypeople start a 2usiness@ and epect to +a;e a As you continue to %or; onyour 2usiness you %ill 2e a+aed at ho% it %ill ro% !or you overseveral years>
Maren Goodale is a +anaer %ith Wat;ins She isloo;in !or%ard to Duittin her day o2 and %or;in%ith Wat;ins !ull ti+e
8or +ore in!or+ation on Wat;ins products@ or the2usiness opportunity@ please visit her site atE
httpEKK%%%ho+e2usinessli!eco+
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3o to !etively 4anage Your Time/hen You /or2 From 3ome
David Lim
:anain your ti+e e!!ectively is a very i+portant s;ill %hen%or;in in the o!!ice But %hen you are %or;in at ho+e@ %ith itsvaried distractions@ entertain+ent and co+!orts@ and %ithout a 2ossloo;in over your shoulder@ e!!ective ti+e +anae+ent 2eco+eseven +ore i+portant i! you are oin to et anythin done at all
#he !ollo%in tips should ive you a heads up in the perpetual !ihtto et +ore thins done in less ti+e
3ave a Fi1ed Time For (mortant Ta%2%
Schedule a !ied ti+e o! the day !or your +ost i+portant tas;s and+a;e sure that you are at your +ost e!!ective at that ti+e I! you area niht person and is not !ully a%a;e until the sun is hih up in thes;y@ dont schedule the +ornin !or your i+portant tas;s 2ut thea!ternoon instead
#ry not to ta;e any phone calls or +a;e any appoint+ents durinthe ti+e that you have allocated Also@ let your your clients@2usiness associates or !riends ;no% that you are per!or+in tas;svital to your 2usiness durin this ti+e so that %ill ;no% to leave you
alone
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+et Time Frame% For Ta%2%
A !riend told +e a2out the ti+e %hen she +oved into a rentalapart+ent %ith ust " suitcases &ne year later@ %hen she had to+ove out@ she had to rent a truc; to +ove all her stu!! It is a %ell;no%n la% o! naturesortathat thins %ill epand to !ill the spaceavaila2le !or it
Si+ilarly@ the ti+e you ta;e to co+plete a tas; %ill 2e a2out thesa+e as the ti+e availa2le !or the tas; In other %ords@ i! you have. hours !or a tas; that %ould nor+ally ta;e an hour to co+plete@ Ican practically uarantee you that you are oin to ta;e +uch +orethan an hour to co+plete the tas;
So@ set a ti+e !ra+e !or each tas; that you %ant to co+plete :a;esure that its reasona2le so that you dont have to rushunnecessarily@ 2ut dont +a;e it too lon either
!liminate Di%tration%
#hat +eans no &prah@ no household chores and no chattin on:S/ 0li+inate any ti+e %asters on your des;@ in your dra%ers andon the shelves around you *ave only the thins you need !or %or;In case you are %onderin@ ti+e %asters %ould include photoal2u+s@ Ga+e Boys and novels And dont !oret to cleanup yourco+puter o! distractions as %ell
*rioriti=e Your Ta%2%
At the start o! each day@ spend a !e% +inutes at the 2einnin o!the day to list do%n the tas;s that you plan !or the day Arrane the
tas;s in the order o! the +ost i+portant to the least i+portant Starton the +ost i+portant tas; !irst and !inish it 2e!ore continuin %iththe net #his %ay@ even i! you cant +anae co+plete all yourtas;s !or the day@ you %ould at least have the +ost i+portant tas;
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done
Re+e+2er@ this is +eant to save you ti+e #heres no need to 2ereally precise as to %hich tas; is +ore i+portant than the other I!you cant decide@ ust pic; one or toss a coin
Create /or2 3our%
Althouh you are %or;in at ho+e %ithout a 2oss loo;in over yourshoulder@ that does not +ean that you can %or; as and %hen you!eel li;e it #he ood thin a2out %or;in !ro+ ho+e is that you canta;e a day o!! %hen you need to@ and you can oranie your%or;day around your other schedules %hen necessary
But enerally@ it is 2est to have a !ied ti+e each day durin %hichyou %or; $urin your %or;in hours@ you should only do %or;related thins and nothin else I! there are ;ids in the house@ try to+a;e the+ understand that you are not to 2e distur2ed durin your%or;in hours &r@ 2etter yet@ see i! you can schedule your %or;inhours %hen they are not in the house
Tra2 3o You +end Your Time
At the end o! the day@ you and your %or; or 2usiness is uniDue Andso is the %ay that you spend your ti+e ,lti+ately@ the 2est personto !iure out ho% to +ai+ie your ti+e is yoursel! So +a;e ane!!ort to ;eep trac; o! the %ay that you spend your ti+e Get a diaryand note do%n ho% you spend each hour o! your %or;in day
A!ter a %ee; or so@ loo; throuh the entries !or %ays that you can+ai+ie your ti+e In particular@ loo; out !or tas;s that you spend+uch +ore ti+e than you should at the epense o! +ore i+portanttas;s
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The 8# )ule
#his is pro2a2ly the +ost i+portant rule &! all thins that you do@or the clients that you service@ or the advertise+ents that you run@"5F %ould pro2a2ly 2rin in 65F o! your inco+e or results So@spend a little ti+e and !ind out %here the "5F lies@ and concentrateyour e!!orts on +ai+iin that "5F
$avid i+ is the %e2+aster o! 9uittinYour=o2co+@a 2usiness resource !or the entrepreneur loo;in tostart@ or ro% an online ho+e-2ased 2usiness
#his article +ay 2e reprinted !reely@ provided thisresource 2o re+ains intact
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*hy%i% !1am
#he !ollo%in concerns a Duestion in a physics deree ea+ at the,niversity o! CopenhaenE
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/hy do 4o%t *eole Fail to 4a2e4oney on the /eb0
by David Lim
Success in any venture@ %hether online or o!!line@ 2i or s+all@ canal+ost 2e 155F assured@ iven enouh ti+e@ drive and capital
But %e live in an i+patient society - people to +eet@ places to o@thins to do #his Internet venture is ust one o! +any thins thatyou %ant to do
You ust %ant to
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4L4 *rogram%You +ay 2e lured 2y :: prora+s pro+isin easy +oney #headvertise+ents %ill typically have %ords li;e
I suppose there +ay have 2een so+e rare cases %here you reapthe re%ards %hile so+e2ody else does the %or;@ 2ut +ost o! theti+e@ those epectin easy +oney %ill 2e disappointed
,nless you have so+e insider in!or+ation@ 2y the ti+e you !ind outa2out a launched ust +inutes aoH prora+@ +any thousands2e!ore you %ould have !ound out a2out the sa+e prora+andthey %ill 2e sittin in the choice spots that you thouht %as yours E
#here is ood +oney to 2e +ade in leiti+ate :: prora+s@ 2ut itstill 2oils do%n to pure hard %or;
+hoing 4all%
So+e have 2uilt shoppin +alls %ith a %ide assort+ent o!products #hey have stoc;ed the +alls %ith everythin !ro+ pencilsand rulers to the ;itchen sin;@ and +ore #he rationale is that %ith a%ide selection@ there %ill 2e so+ethin !or every2ody
#hey %ill proceed to pro+ote their +alls in !ree classi!ieds@ 88Alin;s and 2anner echanes So+e +ay even pay !or advertisin
#hey %ill et a tric;le o! tra!!ic !ro+ their advertisin@ 2ut +any o!the+ %ill not even sell a sinle ite+>
We2 sur!ers are enerally +ore interested in loo;in !or speci!ic
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in!or+ation rather than shoppin I! you %ere to o!!er the+ %hat
they need !irst@ and then atte+pt the sale@ you %ould pro2a2ly dovery +uch 2etter
#hat +eans 2uildin a site or +all %ith a narro% !ocus@ caterin to aspeci!ic audience
*aid to +ur the /eb
#here are +any sites that %ill pay you !or practically anythin thatyou do online@ includin readin e+ail@ visitin sites@ searchin@chattin@ playin a+es and even listenin to the radio
I uess you can +a;e a couple o! 2uc;s !ro+ such prora+s 2ut Idont thin; any2ody has +anaed to +a;e serious inco+e !ro+such prora+s
&utomated 4ar2eting +y%tem%
And then there are those +ar;etin auto+ated syste+s Invaria2ly
they %ill start %ith %hat you already ;no% - that Internet +ar;etinis hard %or;@ that it isnt easy to succeed@ and that it ta;es a lot o!perseverance
And they %ill tell you that +ost %ill eventually !ail
#hey %ill continue 2y clai+in that a!ter years o! eperi+entin@they have co+e up %ith an auto+ated syste+ that does therecruitin@ sellin@ +ar;etin or %hatever else needed A syste+that uarantees your success
All you have to do is to !ollo% their syste+ to the letter@ and you areon your %ay to riches
#here are +any variations on the a2ove the+e@ too +any to o into
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here Generally@ you %ill 2e as;ed to pay a one-ti+e !ee@ or a
+onthly !ee@ or do so+e runt %or; and you %ill et a re%ard that isridiculously disproportionate to the %or;@ or intellience@ or +oneythat you put in
I! you are te+pted@ as I have 2een@ as; yoursel! this DuestionE
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%hich %ill hit a !ourth@ and so on #he do+inoes !all one at a ti+e@
not all at the sa+e ti+e
Si+ilarly@ it ta;es ti+e !or you to pro+ote your site and et it listedin the search enines #his %ill 2rin in so+e tra!!ic resultin in+ore people ;no%in a2out your site and +ore lin;s to your siteWhich leads to a 2etter ran;in in the enines and +ore tra!!icWhich leads to even +ore lin;s leadin 2ac; to your site and aneven 2etter ran;in in the search enines eadin to even +oretra!!ic andI thin; you et the picture LH
But all this ta;es ti+e It pro2a2ly +ay ta;e up to a year 2e!ore you
can et any sort o! decent tra!!ic to a ne% siteQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ
I+ sure that you can thin; o! lots +ore %ays that a person can !ailon the Internet &n the %hole@ I thin; you %ill aree that !ailures canpro2a2ly 2e traced 2ac; to one or +ore o! the !ollo%in !actorsE
A lac; o! understandin o! Internet +ar;etin A lac; o! drive A lac; o! patience Greed
We are all su2ect to the a2ove
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)bout the )uthor
&bout the &uthor
I a+ the %e2+aster o! 9uittinYour=o2co+@ a site a2out startinand runnin an online ho+e 2ased 2usiness ro2a2ly the 2estthin a2out this site is that it tells it li;e it is@ %ithout any o! the hype
that is so typical in other si+ilar sites
I also run " other sites 8oreAsAnInvest+entco+is a2out+anaed !ore invest+ent accounts and Wac;y-Bac;roundco+presents so+e rather a+ain 2ac;round tetures
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*icense
Lien%e
You are here2y iven per+ission to ive a%ay or sell this e2oo; inits oriinal@ un+odi!ied and co+plete !or+
#his e2oo; +ay 2e uploaded to %e2 sites@ e2oo; directories orstored in an archive
#his e2oo; +ay 2e distri2uted on C$-R&: dis;s@ dis;ettes or anyother electronic +edia
#his e2oo; is a co+pilation o! di!!erent %or;s 2y di!!erent authors#he copyriht !or their %or;s are retained 2y the individual authors
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+ebrandin, Info
)ebranding (no
A !ree 2randa2le version o! this e2oo; is availa2le
#he !ollo%in lin;s %ill 2e 2randa2leE
#he title and lin; !ollo%in the tet