E U R O P E2019M&I EXPERIENCE FORUMS
We’ve found a way to attract the most senior buyers in the industry! M&I Experiences is the world’s first series of events designed to bring together international buyers and suppliers through common interests and lifestyles. They are proving a huge draw for top-level buyers from the companies you want to target. Meet the high-spending, senior decision-makers who no longer attend large trade shows, in a format highly conducive to networking.
With an average RFP of 7.0, a buyer no-show rate of 0.1%, and an average ROI of x10, it’s no wonder that last year, over 91% of suppliers said they would return in 2019. Will you be there?
Select who you want to meet
Join the event that’s disrupting the MICE industry! Choose 25 meetings with high–spending
buyers who are relevant to your business.
Expand your network
Enjoy the ultimate networking experience in a small and
intimate environment, offering the same ROI as a standard
M&I Forum.
Meet only the industry’s best
M&I Experiences consistently attract the highest quality of
senior buyers in M&I Forums’ history – this is your chance to
get close to them.
“Without doubt M&I have created a winning formula with the M&I Experiences concept. It is incredible how as a group of industry professionals we bonded over the three days. Lifelong friendships were formed which will in no doubt lead to excellent future business opportunities.”
Christian Schmelter Group Director of Sales, Tifco Hotel Group Ltd
M&I Experience Forums take networking to the next level
M&I Peak PerformersKitzbuhel, Austria | 2-5 June 2019
65BUYERS
60SUPPLIERS
25MEETINGS
No. of Events Booked per year by Buyers
53
Total Purchasing Power of Buyers Attending
€156m
Average Annual Budget per Buyer
€2.4m
BUYER STATISTICS*
*these calculations are based on feedback provided by 65 buyers who attended an M&I Experience
Meet leading UK and German buyers. Are you interested in meeting Europe’s most prolific senior buyers in an atmosphere highly conducive to creating long-lasting relationships? If your answer is yes, Peak Performers is the event for you. Join us in Kitzbühel, Austria and get down to business while experiencing the glorious Alpine landscape in summertime.
Peak Performers is the next generation of business networking – introducing you to the MICE industry’s highest quality of buyers, while connecting through a love of the great outdoors. You’ll get 25 pre-scheduled meetings with 65 of Europe’s finest event planners, and the chance to build new long-lasting relationships through a wealth of mountain activities – including biking, hiking, climbing, rafting and more.
Buyer Sample ListPeak Performers
Germany Ams Sportmarketing Gmbh / Taylormade-Travel.Net - Director - Owner
Axa Konzern - Manager Meetings & Incentives
Banks Sadler - Event Manager
Bm Reisevermittlung&Kongressorganisation - General Manager
Bo events - Owner
Classic VIP Events - Managing Director
Cme4U - Congress Manager
Creakom - Senior Project Manager
Engaging meetings Ltd. - Managing Partner
Eurotravel Solutions - Owner
GernEvent GmbH - Head of Events
Gilhaus eventmarketing gmbh - Owner
In Time - travel & events - Project Leader Events
IQPC - Project Leader Events
K.I.T. Group - Head of Division - Conference Accommodation
livewelt GmbH - Owner
MR Congress & Incentive - Event Manager
NICE :-) - Managing Partner
Peer Events - Senior Project Manager
Rent a Resort - Owner
Ten & One - Senior Project Manager
Vision Event - Managing Partner
Voerst Class - Owner
UK/Ireland Cogs & Marvel - Event Manager
Eventscape - Project Leader Events
Global Event Services - Managing Partner
Gray Dawes Group - Head of Events
Hotelres - Managing Partner
Incentivise - Owner
Reed & Mackay - Senior Event Manager
Yellow Fish - Senior Event Manager
United Kingdom Absolute Corporate Events - Senior Account Manager
Avenue Events - Managing Director
Blue Line Events - Business Partner
Cbn Travel & Mice - Travel & MICE Manager
Df Venues - Partner
Helmsbriscoe Uk - Manager Global Accounts
In 2 Events Limited - Director
Inframe Media - Owner
Parallel Blue - Business Development Director
Pepler Lee Events - Managing Director
Pure Events - Chairman
Reflex Event Management - Joint Managing Director
Rockitfish - Account Director
Tyler Tours & Events - MD
M&I Tour de MICECosta Brava, Spain | 3-6 October 2019
45BUYERS
40SUPPLIERS
25MEETINGS
Meet with Europe’s most successful buyers. This is next-generation networking – and we want you to be part of it. The perfect event for MICE professionals who love focused networking environments, Tour de MICE is back for a third instalment.
Our research shows that our M&I Experience Forums are proving a huge draw for the most senior, high-spending buyers who no longer attend traditional trade shows – and this is your chance to meet them.
This intimate event gives you 25 pre-selected meetings with these high-level European buyers who have both spending power and pedal power, and the chance to bond while sharing this once-in-a-lifetime activity. Tour de MICE also caters for riders of all abilities, so no one is left out.
No. of Events Booked per year by Buyers
58
Total Purchasing Power of Buyers Attending
€113m
Average Annual Budget per Buyer
€2.5m
BUYER STATISTICS*
*these calculations are based on feedback provided by the 45 buyers who attended last year’s event
MICE Body & Soul EuropeMonchique, Portugal | 9-12 May 2019
55BUYERS
50SUPPLIERS
25MEETINGS
Meet with Europe’s most successful buyers. MICE Body & Soul is a new targeted business networking event, giving you unparalleled access to the highest level of buyers – the senior decision-makers, many of which, no longer attend the large trade shows.
At MICE Body & Soul you will connect with the high-flyers of the European MICE industry through face-to-face meetings and relationship-building activities, which will energise, restore and enlighten.
This is the next generation of business event, allowing you to connect deeply with buyers on both a professional and personal level, offering the same ROI as a standard M&I Forum.
No. of Events Booked per year by Buyers
52
Total Purchasing Power of Buyers Attending
€143m
Average Annual Budget per Buyer
€2.6m
BUYER STATISTICS*
*these calculations are based on feedback provided by 55 buyers who attended an M&I Experience
Buyer Sample List
AustriaAX Travel Management GmbHHRG AustriaOberbankPi-Five DialogFeld
BeneluxAct-Wise BCD Meetings & Events Bevas Events Citruzz Incentives CWT Meetings & Events Danone Nutricia D-Side Group Ecco LinkThree Medi Congress Memotions Meeting & Congress Management Nike Of’Cores Ricoh Europe Society of Plastics Engineers The Media House Europe TMF Group Travel Pro VO Event
FranceAmerican Express Meeting & Events BIC Business Meeting Agency CL Communication Congress Meeting Solutions EGG HelmsBriscoe La fonderie Moma Event Publicis Events Selectour Bleu Voyages
Société Générale TeamWork Turbomeca
GermanyBAdevma Communication B2B Trip Be-Cite Bewegende Ideen Brand and Emotion Coreventus Culturebrand Live Communication Derpart Incentives Ellis Events Euro Travel Solutions European Huntington’s Disease Network Event concepts International Event Solutions Gern Events KIT Group Konzeptwerk Hannover MIT Event & Incentive Montblanc Simplo NordZucker Peerevents Preferred World Salamon Food World Show D’Vision Team Nice
ScandinaviaAgenda GroupBrandVenueCF 1701FRAM Arrangements ASNykreditRapido TravelThe Meeting Planners
SwitzerlandBeckman CoulterCERNGlobal Hotel SelectionLuxcomMedtronicVitalis EventsWiz Meetings
UKAbsolute Corporate Events Access Bookings Acorn 2 Oak Active Communication Europe Ashfield Meetings Banks Sadler Beyond Certainty BroadGroup Campden Wealth Capita Travel & Events Chew Events CWT Meetings & Events Delion Group Eden Essential Events EMC3 Freestyle Football Federation Fresh Group Fusion Meetings & Events Hollywood Inc. Hospitality Guaranteed HRG Worldwide IN2Events Incisive Media LBCG Lime Blue Solutions Venuefind Team Spirit Event Management The Events Company Zanna Events Zibrant
MICE Body & Soul Europe & Tour de MICE
TYPE OF BUYERS IN ATTENDANCE
10%Independent
64%Agency
22%Corporate
4%Association
The average RFPs placed by the buyers at our 2018 Forums
7.0
91%Supplier return rate
0.1%Buyer no-show rate
x10Average ROI
TOP 20 DESTINATIONS BOOKED
BY BUYERS IN 2018
1. Spain2. France3. Germany4. Italy5. United Kingdom6. Switzerland7. Portugal8. UAE9. Benelux10. Nordics
11. Greece12. Austria13. Czech Republic14. USA15. Croatia16. North Africa17. Denmark18. Turkey19. Malta20. Singapore
Buyer BreakdownEurope
30%
14%
14%
14%
5%
5%
1%4%
3%
3%
2.5%
2.5%
2.5%
1.5%
Testimonials
““Great to be part of the event once again. I really believe the event format leads to better connections between people attending, which at the end of the day means a better chance to connect and establish business opportunities.”
Paulo FigueiredoOnyria Golfe Resorts
“Combining a shared passion such as cycling with business meetings is probably the best concept I have ever attended.”
Floris LooijMövenpick Hotel Amsterdam
“The M&I Experiences format definitely works better then the ordinary M&I Forum. The fact that participants shared a common passion, in this case skiing, meant that suppliers were able to forge tighter bonds with buyers and create longer lasting memories and relationships.”
Gábor NoéBarcelona Princess Hotels
“Breathtaking ride with breathtaking views. M&I Experiences are the best way to network, keep in shape and build business relationships all at the same time. Would do it again, definitely.”
Filipa MaximianoVidamar Hotel Algarve
Overall it was an amazing experience and we will definitely be back. In terms of business it was very successful for us as I managed to meet with some great buyers during the 1-2-1 meetings.”Pedro Echevarria Hotel Camiral at PGA Catalunya Resort
Join us in 2019Get in touch