E U R O P E2019M&I EXPERIENCE FORUMS

We’ve found a way to attract the most senior buyers in the industry! M&I Experiences is the world’s first series of events designed to bring together international buyers and suppliers through common interests and lifestyles. They are proving a huge draw for top-level buyers from the companies you want to target. Meet the high-spending, senior decision-makers who no longer attend large trade shows, in a format highly conducive to networking.

With an average RFP of 7.0, a buyer no-show rate of 0.1%, and an average ROI of x10, it’s no wonder that last year, over 91% of suppliers said they would return in 2019. Will you be there?

Select who you want to meet

Join the event that’s disrupting the MICE industry! Choose 25 meetings with high–spending

buyers who are relevant to your business.

Expand your network

Enjoy the ultimate networking experience in a small and

intimate environment, offering the same ROI as a standard

M&I Forum.

Meet only the industry’s best

M&I Experiences consistently attract the highest quality of

senior buyers in M&I Forums’ history – this is your chance to

get close to them.

“Without doubt M&I have created a winning formula with the M&I Experiences concept. It is incredible how as a group of industry professionals we bonded over the three days. Lifelong friendships were formed which will in no doubt lead to excellent future business opportunities.”

Christian Schmelter Group Director of Sales, Tifco Hotel Group Ltd

M&I Experience Forums take networking to the next level

M&I Peak PerformersKitzbuhel, Austria | 2-5 June 2019

65BUYERS

60SUPPLIERS

25MEETINGS

No. of Events Booked per year by Buyers

53

Total Purchasing Power of Buyers Attending

€156m

Average Annual Budget per Buyer

€2.4m

BUYER STATISTICS*

*these calculations are based on feedback provided by 65 buyers who attended an M&I Experience

Meet leading UK and German buyers. Are you interested in meeting Europe’s most prolific senior buyers in an atmosphere highly conducive to creating long-lasting relationships? If your answer is yes, Peak Performers is the event for you. Join us in Kitzbühel, Austria and get down to business while experiencing the glorious Alpine landscape in summertime.

Peak Performers is the next generation of business networking – introducing you to the MICE industry’s highest quality of buyers, while connecting through a love of the great outdoors. You’ll get 25 pre-scheduled meetings with 65 of Europe’s finest event planners, and the chance to build new long-lasting relationships through a wealth of mountain activities – including biking, hiking, climbing, rafting and more.

Buyer Sample ListPeak Performers

Germany Ams Sportmarketing Gmbh / Taylormade-Travel.Net - Director - Owner

Axa Konzern - Manager Meetings & Incentives

Banks Sadler - Event Manager

Bm Reisevermittlung&Kongressorganisation - General Manager

Bo events - Owner

Classic VIP Events - Managing Director

Cme4U - Congress Manager

Creakom - Senior Project Manager

Engaging meetings Ltd. - Managing Partner

Eurotravel Solutions - Owner

GernEvent GmbH - Head of Events

Gilhaus eventmarketing gmbh - Owner

In Time - travel & events - Project Leader Events

IQPC - Project Leader Events

K.I.T. Group - Head of Division - Conference Accommodation

livewelt GmbH - Owner

MR Congress & Incentive - Event Manager

NICE :-) - Managing Partner

Peer Events - Senior Project Manager

Rent a Resort - Owner

Ten & One - Senior Project Manager

Vision Event - Managing Partner

Voerst Class - Owner

UK/Ireland Cogs & Marvel - Event Manager

Eventscape - Project Leader Events

Global Event Services - Managing Partner

Gray Dawes Group - Head of Events

Hotelres - Managing Partner

Incentivise - Owner

Reed & Mackay - Senior Event Manager

Yellow Fish - Senior Event Manager

United Kingdom Absolute Corporate Events - Senior Account Manager

Avenue Events - Managing Director

Blue Line Events - Business Partner

Cbn Travel & Mice - Travel & MICE Manager

Df Venues - Partner

Helmsbriscoe Uk - Manager Global Accounts

In 2 Events Limited - Director

Inframe Media - Owner

Parallel Blue - Business Development Director

Pepler Lee Events - Managing Director

Pure Events - Chairman

Reflex Event Management - Joint Managing Director

Rockitfish - Account Director

Tyler Tours & Events - MD

M&I Tour de MICECosta Brava, Spain | 3-6 October 2019

45BUYERS

40SUPPLIERS

25MEETINGS

Meet with Europe’s most successful buyers. This is next-generation networking – and we want you to be part of it. The perfect event for MICE professionals who love focused networking environments, Tour de MICE is back for a third instalment.

Our research shows that our M&I Experience Forums are proving a huge draw for the most senior, high-spending buyers who no longer attend traditional trade shows – and this is your chance to meet them.

This intimate event gives you 25 pre-selected meetings with these high-level European buyers who have both spending power and pedal power, and the chance to bond while sharing this once-in-a-lifetime activity. Tour de MICE also caters for riders of all abilities, so no one is left out.

No. of Events Booked per year by Buyers

58

Total Purchasing Power of Buyers Attending

€113m

Average Annual Budget per Buyer

€2.5m

BUYER STATISTICS*

*these calculations are based on feedback provided by the 45 buyers who attended last year’s event

MICE Body & Soul EuropeMonchique, Portugal | 9-12 May 2019

55BUYERS

50SUPPLIERS

25MEETINGS

Meet with Europe’s most successful buyers. MICE Body & Soul is a new targeted business networking event, giving you unparalleled access to the highest level of buyers – the senior decision-makers, many of which, no longer attend the large trade shows.

At MICE Body & Soul you will connect with the high-flyers of the European MICE industry through face-to-face meetings and relationship-building activities, which will energise, restore and enlighten.

This is the next generation of business event, allowing you to connect deeply with buyers on both a professional and personal level, offering the same ROI as a standard M&I Forum.

No. of Events Booked per year by Buyers

52

Total Purchasing Power of Buyers Attending

€143m

Average Annual Budget per Buyer

€2.6m

BUYER STATISTICS*

*these calculations are based on feedback provided by 55 buyers who attended an M&I Experience

Buyer Sample List

AustriaAX Travel Management GmbHHRG AustriaOberbankPi-Five DialogFeld

BeneluxAct-Wise BCD Meetings & Events Bevas Events Citruzz Incentives CWT Meetings & Events Danone Nutricia D-Side Group Ecco LinkThree Medi Congress Memotions Meeting & Congress Management Nike Of’Cores Ricoh Europe Society of Plastics Engineers The Media House Europe TMF Group Travel Pro VO Event

FranceAmerican Express Meeting & Events BIC Business Meeting Agency CL Communication Congress Meeting Solutions EGG HelmsBriscoe La fonderie Moma Event Publicis Events Selectour Bleu Voyages

Société Générale TeamWork Turbomeca

GermanyBAdevma Communication B2B Trip Be-Cite Bewegende Ideen Brand and Emotion Coreventus Culturebrand Live Communication Derpart Incentives Ellis Events Euro Travel Solutions European Huntington’s Disease Network Event concepts International Event Solutions Gern Events KIT Group Konzeptwerk Hannover MIT Event & Incentive Montblanc Simplo NordZucker Peerevents Preferred World Salamon Food World Show D’Vision Team Nice

ScandinaviaAgenda GroupBrandVenueCF 1701FRAM Arrangements ASNykreditRapido TravelThe Meeting Planners

SwitzerlandBeckman CoulterCERNGlobal Hotel SelectionLuxcomMedtronicVitalis EventsWiz Meetings

UKAbsolute Corporate Events Access Bookings Acorn 2 Oak Active Communication Europe Ashfield Meetings Banks Sadler Beyond Certainty BroadGroup Campden Wealth Capita Travel & Events Chew Events CWT Meetings & Events Delion Group Eden Essential Events EMC3 Freestyle Football Federation Fresh Group Fusion Meetings & Events Hollywood Inc. Hospitality Guaranteed HRG Worldwide IN2Events Incisive Media LBCG Lime Blue Solutions Venuefind Team Spirit Event Management The Events Company Zanna Events Zibrant

MICE Body & Soul Europe & Tour de MICE

TYPE OF BUYERS IN ATTENDANCE

10%Independent

64%Agency

22%Corporate

4%Association

The average RFPs placed by the buyers at our 2018 Forums

7.0

91%Supplier return rate

0.1%Buyer no-show rate

x10Average ROI

TOP 20 DESTINATIONS BOOKED

BY BUYERS IN 2018

1. Spain2. France3. Germany4. Italy5. United Kingdom6. Switzerland7. Portugal8. UAE9. Benelux10. Nordics

11. Greece12. Austria13. Czech Republic14. USA15. Croatia16. North Africa17. Denmark18. Turkey19. Malta20. Singapore

Buyer BreakdownEurope

30%

14%

14%

14%

5%

5%

1%4%

3%

3%

2.5%

2.5%

2.5%

1.5%

Testimonials

““Great to be part of the event once again. I really believe the event format leads to better connections between people attending, which at the end of the day means a better chance to connect and establish business opportunities.”

Paulo FigueiredoOnyria Golfe Resorts

“Combining a shared passion such as cycling with business meetings is probably the best concept I have ever attended.”

Floris LooijMövenpick Hotel Amsterdam

“The M&I Experiences format definitely works better then the ordinary M&I Forum. The fact that participants shared a common passion, in this case skiing, meant that suppliers were able to forge tighter bonds with buyers and create longer lasting memories and relationships.”

Gábor NoéBarcelona Princess Hotels

“Breathtaking ride with breathtaking views. M&I Experiences are the best way to network, keep in shape and build business relationships all at the same time. Would do it again, definitely.”

Filipa MaximianoVidamar Hotel Algarve

Overall it was an amazing experience and we will definitely be back. In terms of business it was very successful for us as I managed to meet with some great buyers during the 1-2-1 meetings.”Pedro Echevarria Hotel Camiral at PGA Catalunya Resort

Join us in 2019Get in touch