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Pedestrian and Bicycle Safety Communications, Outreach, and EducationJason Jackman
Senior Research Associate
Center for Urban Transportation Research
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Agenda
• Purpose • Data Driven• Audience • Messaging• Communications • Outreach • Education
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Purpose
• Inform on safety and infrastructure• Educate through communications and
outreach efforts • Increase public safety knowledge • Promote behavior change• Move and encourage a safer
transportation culture
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Purpose
• Eliminating pedestrian and bicyclists fatalities and serious injuries.
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Data Driven
• Ped/Bike Crash Data• Demographics• Population Growth• Roadway Improvements Crash Reductions
• Corridor Communications, Outreach, and Education Efforts
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Priority Locations
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Safety Information
• Audience/Population• Language • Information is accurate and
reviewed• Shareable through various
channels
Source: www.Alerttodayflorida.com
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Safety Message
Source: www.AlertTodayFlorida.com
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Communications
• Marketing Campaigns • Branding• Printing• Online Presence Youtube PSA Social Media Websites Radio ads
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Communications
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Communications Calendar
Source: https://www.trafficsafetymarketing.gov/calendars
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Outreach
• Safety Campaigns• Events & Exhibits • Public Meetings• Company Presentations • Conferences • Virtual Conferences • Trainings • Canvasing
Source: www.Alerttodayflorida.com
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Education
• Bike/Ped Safety Information • Laws • Infrastructure • Statistics • Reporting
Tip Cards (Print and Online) Website Resources Report Sharing Social Media In-person & Virtual Presentations
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Education / Learning • Public Meetings• Community Education• Partners• Agency Training • Local & State Leadership• Schools K - 12
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School Safety Programs
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Evaluation
• Survey Results • Safety Knowledge and Retention• Audience Reach and Engagement • Qualitative Data Response
• Outcomes (Over time) Crash Reduction Travel Behavior Change
• Improve Future Outputs
Florida LTAP CenterCenter for Urban Transportation Research (CUTR)University of South Florida4202 E. Fowler Avenue, CUT100Tampa, FL 33620‐[email protected](813) 974‐4450www.FloridaLTAP.org
THANK YOU
Jason JackmanSenior Research AssociateCenter for Urban Transportation Research [email protected]