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Pedestrian and Bicycle Safety Communications, Outreach, and EducationJason Jackman

Senior Research Associate

Center for Urban Transportation Research

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Agenda

• Purpose • Data Driven• Audience • Messaging• Communications • Outreach • Education

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Purpose

• Inform on safety and infrastructure• Educate through communications and

outreach efforts • Increase public safety knowledge • Promote behavior change• Move and encourage a safer

transportation culture

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Purpose

• Eliminating pedestrian and bicyclists fatalities and serious injuries.

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Data Driven

• Ped/Bike Crash Data• Demographics• Population Growth• Roadway Improvements Crash Reductions

• Corridor Communications, Outreach, and Education Efforts

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Priority Locations

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Safety Information

• Audience/Population• Language • Information is accurate and

reviewed• Shareable through various

channels

Source: www.Alerttodayflorida.com

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Safety Message

Source: www.AlertTodayFlorida.com

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Communications

• Marketing Campaigns • Branding• Printing• Online Presence Youtube PSA Social Media Websites Radio ads

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Communications

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Communications Calendar

Source: https://www.trafficsafetymarketing.gov/calendars

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Outreach

• Safety Campaigns• Events & Exhibits • Public Meetings• Company Presentations • Conferences • Virtual Conferences • Trainings • Canvasing

Source: www.Alerttodayflorida.com

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Education

• Bike/Ped Safety Information • Laws • Infrastructure • Statistics • Reporting

Tip Cards (Print and Online) Website Resources Report Sharing Social Media In-person & Virtual Presentations

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Education / Learning • Public Meetings• Community Education• Partners• Agency Training • Local & State Leadership• Schools K - 12

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School Safety Programs

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Evaluation

• Survey Results • Safety Knowledge and Retention• Audience Reach and Engagement • Qualitative Data Response

• Outcomes (Over time) Crash Reduction Travel Behavior Change

• Improve Future Outputs

Florida LTAP CenterCenter for Urban Transportation Research (CUTR)University of South Florida4202 E. Fowler Avenue, CUT100Tampa, FL 33620‐5375FloridaLTAP@cutr.usf.edu(813) 974‐4450www.FloridaLTAP.org

THANK YOU

Jason JackmanSenior Research AssociateCenter for Urban Transportation Research Jackman@cutr.usf.edu