Download - Persona presentation wonjong choi-r2
Persona Development
Wonjong Choi
“A persona is an invaluable tool used early in the
concept phase of designing a website. Personas
are archetypes of users whose beliefs and behav-
ior patterns are catalogued, summarized and
shared with project team members. Everyone on
the team utilizes the persona set to determine
whether their designs meet the personas’ needs.”
http://www.usabilitysciences.com/services/behavior-based-persona-development
Persona
Name
Age
Job
Photo
Family Background
Job Environment
Internet Proficiency
Needs
Goal
Persona Description
Statistical information helps you define the target
audience and a persona.
Demographic
Image Source: http://www.in-traction.com/mobile-ecosystems/
Steps to develop a persona
Conduct user re-search
Condense the research
Brainstorm and Create Personas
Refine them
Make them real-istic
Reference: http://www.usability.gov/how-to-and-tools/methods/personas.html
At the beginning of the information design
project, designers and developers collect infor-
mation, create personas, and refine them.
Share them with team members
Persona Example #1
Jennifer is a 22 year old undergraduate
student who studies at the University of
Minnesota. Her major is writing studies,
so she plans to be a technical communi-
cator in the future. She is considering ap-
plying to a Master’s degree program for
further study and frequently searches for
degree programs and detailed informa-
tion about courses provided by such de-
gree programs.
Image Source: http://www.freedigitalphotos.net/images/agree-terms.php
Persona Example #2
Janelle is a 28 year-old grad student working on com-
pleting her MS in Scientific and Technical Communica-
tion. She is enrolled in the program part time and this
is her second semester. She also works full time at a
small advertising agency as an Account Executive.
She enjoys her job, but is excited to move into a posi-
tion that utilizes her communication skills. In addition
to her work and school commitments, Janelle is a new
mother to a 6 month-old baby girl. Over the past few
months, Janelle has struggled to manage her school,
work and family responsibilities and often feels over-
whelmed. When she does have some spare time, she
enjoys biking, cooking and watching How I Met Your
Mother. Image Source: http://www.freedigitalphotos.net/images/agree-terms.php
Persona Example #3
Professor Tim Jones, 45, currently teaches Infor-
mation Design at the University of Michigan, Ann
Arbor. Tim lives near campus with his wife of
twelve years and their two children. He is a loving
husband and father. He is also a passionate
teacher and is always looking for ways to improve
his lesson plans. This is Tim’s 3rd year teaching
Information Design in Ann Arbor. In addition, Pro-
fessor Jones also teaches an entry-level creative
writing course and volunteers at a local art foun-
dation that helps under privileged youths work on
their reading and writing skills. Professor Jones is
a very busy person who loves what he does and
works very hard to ensure that he is a contribut-
ing member of his communityImage Source: Hemera Technologies/AbleStock.com/Getty Images
Personas describe the representative users of an
information development project. They help de-
signers and developers understand the common
vision of the target audience. This saves decision-
making time and avoids guesswork.
Benefits of Personas
Reference: http://www.usability.gov/how-to-and-tools/methods/personas.html