Download - Personal Brands Film260
Personal Brands: the rise
of the “InstaCeleb”
Use social media…to make it in the
big leagues
It’s ALL in the…
every day people from all around the world “share selfies taken in their signature trench coat “
Instagram is a powerful selling tool
personal Instagram accounts participating in
the campaign are using commercial brands
to create their own individual brands
#Burberry #ArtoftheTrench
Find the that filter screams…
#YOU!
…And use it to develop your brand
@danbilzerian
@jenselter
@collegeprepster
@danbilzerian
“so, do you, like, #party?”
#girls #alcohol
#guns
The facts:
1. @danbilzerian has built his own brand and celebrity purely by establishing a cult following on social media platforms
2. You
can too!
@jensalter used to be just like
me and you…
But now…
By making
her motto
#
Jen has made it to Vanity
Fair, gotten sponsorships
with her favourite fitness
brands, and acquired real
estate in NYC for her gym
#fitspo
#3.4Mfollowers
#squatspo
She’s made a
living with her
social media
The
Collegeprepster
Brand
3 D’s
• Discovered a niche in the blogosphere
• Designed a unique and consistent writing style and tone
• Developedconnections with followers and brands via #hashtags
It’s time to
Find your
+ Connectivity
=Your personal Brand
Sources
• http://upload.wikimedia.org/wikipedia/commons/0/06/People_Magazine_logo.svg
• http://upload.wikimedia.org/wikipedia/commons/0/0a/Hollywood_Sign_PB050006.jpg
• http://thatdarnkat.com/wp-content/uploads/2013/09/fame.jpg
• http://upload.wikimedia.org/wikipedia/commons/e/ec/Burberry.jpg
• http://upload.wikimedia.org/wikipedia/commons/a/ab/Hashtag.JPG
• http://tickerreport.com/logos/kate-spade-amp;-co-logo.jpg
• https://www.flickr.com/photos/aryaziai/8767548161/
• http://nisargam.deviantart.com/art/Apply-Yourself-Walter-White-Breaking-Bad-333741688
• https://www.flickr.com/photos/opensourceway/5041738157/
• http://www.jisc.ac.uk/blog/no-need-for-angst-over-analytics-09-may-2013
• http://publicphoto.org/signs-symbols/trademark-symbol/attachment/trademark-symbol_32/
Sources (continued)
• http://www.businessinsider.com.au/platform-native-social-media-approaches-instagram-2014-2
• http://www.forbes.com/sites/lydiadishman/2014/02/13/instagram-is-shaping-up-to-be-the-worlds-most-powerful-selling-tool/
• http://www.nyccounsel.com/business-blogs-websites/who-owns-photos-and-videos-posted-on-facebook-or-twitter/
• http://readwrite.com/2012/02/28/everything_pinterest_and_tumblr_users_need_to_know#awesm=~oF59tP5vp3UZFD
• http://www.digitaltrends.com/social-media/how-to-become-instagram-famous/#!PJ27L