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Presentation Board?OUR
KEEP TRACK OF YOUR SCORE FOR PRIZES OF
INDESCRIBABLE VALUE!
NERD IMAGES GAME
WHY pinterest?
WHAT IS?
Pinterest Is: A Search Engine Horizontal SERP Results Gift Registry For Life A Place To Keep Your Bucket List A Wish Book A Social Network Pictures An Internet Marketing ToolA:
WHOUSES
Women in the US between 25 and 45 A group that controls 85% of consumer purchasing!A:
PINTERESTAND REFERRALS
PINTEREST GENERATES MORE REFERRAL TRAFFIC TO WEBSITES THAN ANY OTHER SOCIAL MEDIA SITE.
Time Spent On
Pinterest users spend more time on the site
than both Facebook and Twitter.
!
Pinterest is second only to Youtube for time
spent on a social site.
AND SALES
10%Customers are 10% more likely to make a purchase if they are referred to the product through Pinterest.
START YOUR JOURNEY
WITH
PINTERESTACTION PLANUnderstand Your Business Pinterest Findability
Step-up your Pinterest account with high-value keyword phrases in the board titles. !
Fill out profile with keyword-rich
content. !
Pick Pinterest content for the coming year. !
Use high-impact visuals and quotes.
!
Install Pinterest plugins & pin often. Use Pinterest tools for fast uploads. Supercharge your pins with tools. !
Use Pinterest mobile apps for live pins.
GETTING GEEKY:Setting Up Your Account
BUSINESS & PERSONAL PROFILES
Creating Boards & Pins
GETTING TECHIE:
OPENING A BUSINESS ACCOUNT
Enter Your Information
PINTEREST TOUR:
BOARDS
PINTEREST TOUR: PINS
PINTEREST IS A SEARCH ENGINE
GETTINGSTRATEGIC
WITH
CASE STUDY
USINGTo Drive Traffic
Create interesting and valuable blog content. Pin your blog posts to your boards. Include a link to your blog post in the description. Include a call to action in the description.
CONSIDER A
CONTEST
INTEGRATING Pinterest
Include “Pin It” share buttons on your website. Include your Pinterest account on your website & marketing material. Share your pins & boards on other social platforms (ex. Facebook, Twitter). !
PROMOTE With Rich Pins PRODUCTS
Rich pins require a little technical savvy, but they are a great choice for retail. Categories include movies, products & recipes. Less tech-savvy alternative are priced product pins. !
For Search
STEP TWO:Execute a plan of attack
Create Keyword Rich Content for Your Pinterest Boards. Optimize Board content with action driving descriptions, pin, titles and links in boards. Create Boards by Category. Don’t be to Self Promotional . Have a “business” personality . Case Studies, Client Profiles and Fun Boards Encouraged. Wide Variety of Pinterest Boards.
DID YOU KEEP TRACK OF ALL THE IMAGES IN THE
PRESENTATION? LET’S SEE HOW YOU SCORE!
IMAGES GAME
DR. WHO
GLENN GARY GLENN ROSS
THE HOBBIT
THE OFFICE
SNAKE PLISSKEN
CHUCK NORRIS
TERMINATOR
KIM KARDASHIAN
ROAD WARRIOR
MYTH BUSTERS
VIN DIESEL
BREAKING BAD
RAIDERS OF THE LOST ARK
Findability Self-Study
© Findability Group 2010�63with Heather Lutze
KEYS TO KEYWORDS THAT SELL
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