Findability

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2

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UNIVERSITY

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Presentation Board?OUR

KEEP TRACK OF YOUR SCORE FOR PRIZES OF

INDESCRIBABLE VALUE!

NERD IMAGES GAME

WHY pinterest?

WHAT IS?

Pinterest Is: A Search Engine Horizontal SERP Results Gift Registry For Life A Place To Keep Your Bucket List A Wish Book A Social Network Pictures An Internet Marketing ToolA:

WHOUSES

Women in the US between 25 and 45 A group that controls 85% of consumer purchasing!A:

PINTERESTAND REFERRALS

PINTEREST GENERATES MORE REFERRAL TRAFFIC TO WEBSITES THAN ANY OTHER SOCIAL MEDIA SITE.

Time Spent On

Pinterest users spend more time on the site

than both Facebook and Twitter.

!

Pinterest is second only to Youtube for time

spent on a social site.

AND SALES

10%Customers are 10% more likely to make a purchase if they are referred to the product through Pinterest.

START YOUR JOURNEY

WITH

PINTERESTACTION PLANUnderstand Your Business Pinterest Findability

Step-up your Pinterest account with high-value keyword phrases in the board titles. !

Fill out profile with keyword-rich

content. !

Pick Pinterest content for the coming year. !

Use high-impact visuals and quotes.

!

Install Pinterest plugins & pin often. Use Pinterest tools for fast uploads. Supercharge your pins with tools. !

Use Pinterest mobile apps for live pins.

GETTING GEEKY:Setting Up Your Account

BUSINESS & PERSONAL PROFILES

Creating Boards & Pins

GETTING TECHIE:

OPENING A BUSINESS ACCOUNT

Enter Your Information

PINTEREST TOUR:

BOARDS

PINTEREST TOUR: PINS

PINTEREST IS A SEARCH ENGINE

GETTINGSTRATEGIC

WITH

CASE STUDY

USINGTo Drive Traffic

PINTEREST

Create interesting and valuable blog content. Pin your blog posts to your boards. Include a link to your blog post in the description. Include a call to action in the description.

CONSIDER A

CONTEST

INTEGRATING Pinterest

Include “Pin It” share buttons on your website. Include your Pinterest account on your website & marketing material. Share your pins & boards on other social platforms (ex. Facebook, Twitter). !

PROMOTE With Rich Pins PRODUCTS

Rich pins require a little technical savvy, but they are a great choice for retail. Categories include movies, products & recipes. Less tech-savvy alternative are priced product pins. !

For Search

STEP TWO:Execute a plan of attack

Create Keyword Rich Content for Your Pinterest Boards. Optimize Board content with action driving descriptions, pin, titles and links in boards. Create Boards by Category. Don’t be to Self Promotional . Have a “business” personality . Case Studies, Client Profiles and Fun Boards Encouraged. Wide Variety of Pinterest Boards.

DID YOU KEEP TRACK OF ALL THE IMAGES IN THE

PRESENTATION? LET’S SEE HOW YOU SCORE!

IMAGES GAME

DR. WHO

GLENN GARY GLENN ROSS

THE HOBBIT

THE OFFICE

SNAKE PLISSKEN

CHUCK NORRIS

TERMINATOR

KIM KARDASHIAN

ROAD WARRIOR

MYTH BUSTERS

VIN DIESEL

BREAKING BAD

RAIDERS OF THE LOST ARK

Findability Self-Study

© Findability Group 2010�63with Heather Lutze

KEYS TO KEYWORDS THAT SELL

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