Download - Pinterest Marketing Strategies For Business
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Online Marketing Strategies
What is Pinterest?
is the world’s catalog of ideas.
Why use Pinterest for marketing?
#1
It influences purchases
#2
It’s a sizable platform to reach audiences
#3
Get more referral traffic to your site
#4
Free marketing from fans
#5
Longer product exposure
#6
Boost sales
#7
Widen product exposure
#8
Discover what your audience wants
38 Pinterest Strategies for your business
1. Write a good brand description
2. Add your website in the description
3. Verify your account
Lets pinners know you’re trustworthy
Add logo for verified accounts
4. Create different boards
1. Come up with different boards
Boards are composed of Pins
5. Add descriptions for each boards & pins
6. Make boards organized/in sync
7. Add pins to your boards
8. Use high quality images
9. Use an image ratio of 2:3
10. Optimize colors
11. Create vertical image or step-by-step
image
12. Use infographics
13. Use text overlays to provide clarity to an
image
14. Pin consistently
Pin consistently but limit to a number per day
15. Add watermark or logo to images
Target’s Logo is added in every pin
16. Check the link attached to an image
from a website
The link should redirect to the
website once the image is clicked
17. Create Visit button to redirect to the
website
18. Share other people’s content
Repinother’s Pins
Repin from another website’s pins
19. Add guest pinners
Guest pinner for Etsy
20. Let other pinners contribute to your
board
21. Collaborate with influencers to
generated buzz
Target collaborated with Pinterest
influencer Oh Joy
22. Follow like-minded pinners and influencers
23. Like pins and boards
24. Know your niche
All about avocados
25. Pin images connected with your
niche
Post only images
related to your niche
26. Promote campaigns/ads
27. Pin what audiences like with your brand
28. Sell a Lifestyle
29. Pin images of customers using your
product
30. Show off your work
31. Install Pinterest extension to your own
website
32. Add Pin It button to your website
Pin it button allows people to Pin directly from
your website
33. Add Pinterest Follow button in your
website
Website Follow button Lets people follow you on Pinterest
34. Pin directly from your website
35. Run a contest
Let other people share your content
36. Use Post Rich Pins
Rich Pins include extra information right on the
Pin itself
36.1 Place Pins include a map, address, and
phone number
Add location and other
information about a place
36.2 Apps Pins include install button
Pinners can download the app without
leaving Pinterest
36.3 Product Pins include real time pricing,
availability and buy location
Help Pinners find
information on things you sell
36.4 Recipe Pins includes ingredients,
cooking time and serving info
Get Pinners excited to hit the kitchen
36.4 Article Pins include headline, author and
description
Help Pinners save stories that matter to them
36.5 Movie Pins include ratings, cast members
and reviews
Help Pinners learn about new flicks
37. Engage with your audience/customers
38. Measure and analyze your
marketing strategies using Analytics
“We don’t have a choice on whether we do social media, the question is how well we
do it.”
- Eric Qualman
Thanks!
Ivy T.
Virtual Professionalwww.indieivy.com