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THE AGE OF THE PLATFORM: HOW AMAZON, APPLE, FACEBOOK, AND
GOOGLE HAVE REDEFINED BUSINESS
PostalVision 2020Phil Simon
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GET UP!
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ON PLATFORMS“It seems to me that there are four companies that are exploiting platform strategies really well.”--Google Chairman Eric Schmidt All Things D Conference, 5.31.11
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THE GANG OF FOUR
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WELCOME TO THE AGE OF THE
PLATFORM
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WHAT IS A PLATFORM?Little p vs. Big P
A fundamentally new business model embraced by scores of companies
A set of integrated planks: features, apps, products, or services
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GOOGLE IN 1998In 1998, Google wasn’t a platform; it was an amazing and very profitable search engine.
So, why change? Why become a platform?
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WHY GOOGLE BECAME A PLATFORM
In the Age of the Platform, even really powerful single-purpose companies can be cannibalized very quickly—something Google’s top brass has understood for quite some time.
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HOW GOOGLE BECAME A PLATFORM
By adding Gmail, Maps, Docs, Plus, Blogger, YouTube, and a bevy of planks, Google has become the powerful platform it is today.
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WHAT DO AMAZON, APPLE, FACEBOOK, AND GOOGLE HAVE IN COMMON?Frequently add important planks to their platforms
More consumer-oriented than business-oriented
Rooted in emerging technologies
And one more thing…
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ICONIC LEADERS
Photo from Fast Company
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ON BUILDING PLATFORMSThere is no one right way, but…
Scale, experimentation, and speed are critical
It’s essential to add new and popular planks
The Gang of Four crosspolinates• Intelligently uses other platforms as planks in their own
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PLATFORMS: THEN AND NOW
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PLATFORMS: THEN AND NOW
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ECOSYSTEMS PROMOTE EXTERNAL INNOVATION
Today, platforms hinge upon the strength of their ecosystems
•Partners, developers, users, customers, and communities
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ECOSYSTEMS PROMOTE EXTERNAL INNOVATION
Partners and developers need sufficient incentivesPartners and developers need powerful tools
• Open Application Programming Interfaces (APIs) • Free Software Development Kits (SDKs)
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ECOSYSTEMS IN ACTION
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Photo from LA Times
ECOSYSTEMS IN ACTION
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ECOSYSTEMS IN ACTION
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IMPLICATIONS FOR THE POSTAL SERVICE
There’s no one quick fix
Continuous evolution
It’s about culture more than technology
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ABOUT MEwww.philsimonsystems.comwww.theageoftheplatform.comtwitter.com/philsimonfacebook.com/theageoftheplatform
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