PosterIntermsofmyposter,andthroughproductresearchsuchasdeconstructionsofgenreandnongenrespecificfilmposters,thereweremanyconventionsofposterswhichIhadidentified,used,developedandchallenged:USEDBillingblockAbillingblockisatypeofcredits,specificallyforposters.Thisreferencesthedirectors,productioncompany,music,producersandothercrewmembers.HereisanexampleoftheromanticfilmIfIstay:

Furthermore,thebillingblockisusuallyseenatthebottomoftheposter,asithastheleastimportanceintermsofthefeatures,althoughitisusedforextrainformationandcreditofthefilm.Withoutabillingblock,noonewouldknowwhomadethefilmandalltheotherbehindthescreenaspectsofit,thereforethebillingblockisseentobeanauthenticitytoshowtheaudiencetheinformation.Also,thebillingblockusesaverydistinctivestyleoffont,whichIreplicatedonAdobePhotoshopusingtheTrajanProfont.Hereismybillingblock,positionedinthebottomcentreofmyposter:

TitleInrealmediaproducts,Iidentifiedthatthetitleisusuallyinthebiggestfontonthepage,asithashighimportancetothefilm,thustheinitialrecognition.Thetitleisalsoinafontassociatedwiththeotherpackages,likethefilmmagazineandtrailer,whichIalsoused.Furthermore,thetitlewouldalsooverlaythebackgroundimage,usingafontinordertomakeitstandoutamongsttheimageandothertexts.HereisanexampleoftheFaultinourstarsfilmtitle:

Hereismyfilmposterstitle:

ActorsnamesInfilmposters,itisausualconventiontohavethemaincharactersnamesonthepostersothattheaudiencecouldidentifythem.Duetoourgenrebeingaromanticdrama,thecharactersnamesusuallyfoundonthefilmpostersarethetwomainprotagonistsintherelationship.HereisanexamplefromtheDearJohnposter:Theuseofactorsnames,isusedaspartofstartheory.Thisiswherefilmswouldpurposelycastaverypopularactor/sintheirfilm,asawayofgettingmorepeopletowatchit.Thisisduetotheaudienceassociatinganactortheywouldhavealreadyseeninafilmbefore,suchasChanningTatumwho,aswellasDearJohn,featuresinsuccessfulfilmssuchas21JumpStreetandTheVow.Therefore,aswewouldhavehadwellknownactorsinourfilm,wementionedthemonourposter.Thesearealsonormallyfoundatthetopoftheposter.Hereismyactorsnamesonmyposter:MainImageInthemajorityofRomanticdramaposters,thereisusuallyanimageofthetwomainprotagonists,inordertorepresenttheirlovingrelationship.Herearesomeexamplesoffilmsofromanticfilmposters:

Furthermore,Inoticedthattheimagesusedforthepostersareusuallyshotsinthefilm,whichmayhavebeenreproducedforaphotoshoot.Therefore,asIlookedatthefilmfootagewehad,Idecidedtouseashotfromthefilminordertoconnectthemtogether.Thisshotworkedwellwithmylandscapelayoutalso,andshowedthetwoprotagonistshappyinarelationship.Hereismyfilmposterwiththeimage:DEVELOPEDCriticalresponseFromlookingatexistingfilmposters,Inoticedthattheyusuallyhaveacriticsresponseonthem.Thisisusuallydonebyawellknownnewspaper,suchasTheDailyMail.ThereforeIcopiedthisfeaturebyhavingTheGuardianbethecriticalresponseonmyfilmposter.However,theyareusuallyaonewordadjectiveorshortphraseabouthowmuchtheylikedthefilm.Therefore,Idevelopedthisconventionbyusingafivestarratingatthetopoftheposter,asthiswouldstandouttotheaudiencemuchmore.