Download - Power Point Presentation during the final week of the First University Phase 12 October 2012
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Power Point Presentation during the final week of the First University Phase
12 October 2012 by Susana C. Cataylo – Conservation Fellow
Pilar Pride Campaign
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Threat : fishing inside the MPA
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Social Marketing Pamugsay Festival Streamers, billboards, tarps Posters, slogan, jingles, Flagship Species and mascots Search for PMMP King & Queen Exhibits, etc.
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Governance, enforcement & monitoring
Municipal Ordinance No.10, series of 2005 approved on September 19, 2005 established the PMMP and adopted its 5-year Management Plan
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Qualitative Research (October 2012– January2013) Finalize the Concept Model Target Audience Results Chain SMART Objectives Theory of Change
Quantitative Research (KAP Survey) – February – May 2013 To establish a baseline for measuring the impact
of the campaign, etc.
Research & Planning Timeline
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Stakeholders’ engagement
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The more fish we have … the merrier we can
be!!!