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Practicum on Public Speaking
Amanda Graham, Ph.D.
14 March 2007
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Outline of Today’s Session
Topic: How to prepare and deliver effectivepresentations
• Part 1: A public speaking primer • Part 2: Michael Alley’s “assertion-evidence”
approach to PowerPoint • Part 3: Critique and improvement of slides
Where will this apply? All future oral presentations
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First Rule of Public Speaking!
• Audience, audience, audience – Who are they? What are their priorities?
How is your work relevant to them?What assumptions are they operatingwith?
• Listening is hard work; your job is tomake it easier
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Three Major Components of Public Speaking
• What you say • How you organize what you say • How you deliver what you say
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What You Say
• What is your purpose? • What were your methods? • What are your most important
claims/findings? • What is the best evidence for your
claims/findings? • What do you recommend? • How do all these connect with your
audience?
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How You Organize What You Say
• Tightly connected to what you say • Logical beginning, middle, and end (think
funnels) • Explicit roadmap • Clear transitions and signposts throughout
(think bridges and freeway exits)
“If the audience doesn’t know where they are, they become tired much more easily.”
Alley 2003
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Be Repetitive - Strategically
• Use your conclusion to summarize and emphasize key points
• Reinforce importance and relevance of your message
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How You Deliver What You Say
Brainstorm…
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How You Deliver What You Say
• Style of language • Style of presentation • Body language • Voice
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Language • Use everyday language • Avoid jargon – or, if necessary, define
terms • Add life with language, such as
metaphor/analogy, but don’t overdo it
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Presentation Style • Extemporaneous – not the same as
impromptu! • With visual aids
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Body Language: Posture • Posture
– Attentive – Professional – Avoid slouching
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Body Language: Movement • Movement and gestures
– Keep under control – Avoid pacing – Avoid fidgeting, playing with pens, hair,
etc
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Body Language: Eye Contact• Eye contact
– Make it– Vary it
– Avoid scanning and too much focus on one or two people
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Body Language: Facial Expression
• Facial expression – Positive – Animated, as appropriate – Show your enthusiasm
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Body Language: Dress • “Business Casual”
– Clean, neat, professional – Less formal than a suit; more formal than
jeans – Today’s models
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Voice • Clearly – be loud enough • Slowly – enunciate • Pauses sound longer to you than to
audience • Watch out for verbal fillers – um, ah,
so, you know…
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Part 2: Alley’s “Assertion-Evidence” Approach
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Benefits of Presentation Slides
• More than doubles recall… – Hear: 10%; See: 20% – Hear and See: 50%
• …when effective! • Serves as record and reference after
the presentation
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Design Basics 1 • Use sans serif font (i.e. arial) • Avoid serif font (i.e. times new roman)
• Less is more – for words and images (white space is your friend)
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Design Basics 2 • Use color judiciously • Ensure strong contrast between type
and background - black on yellow is the quickest combination to read
• Avoid combining red, green, and brown; avoid “hot” backgrounds
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Assertion-Evidence Design • Audience reads from top left toward
bottom right • Use headline to state a claim • Use rest of slide to illustrate claim with
clear, concise images and words • Adds approximately 10 percentage
points to scores on recall tests (Alley 2005)
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Image of a sentence-headline design format removed due to copyright restrictions. Please see page 11 of: http://www.writing.eng.vt.edu/handbook/visuals/08b.ppt
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Image of a headline/body format slide removed due to copyright restrictions. Please see page 12 of: http://www.writing.eng.vt.edu/handbook/visuals/08b.ppt
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Impact of Assertion-Evidence Design
Image of an assertion-evidence design format slide removed due to copyright restrictions. Please see page 23 of: http://www.writing.eng.vt.edu/speaking/rethinking_penn_state.pdf
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Michael Alley • Virginia Tech • The Craft of Scientific Presentations
2003 • http://www.writing.eng.vt.edu/ • Examples, templates, guidance on
scientific posters as well as slide presentations, references and resources
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Part 3: Critique
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Three (Somewhat Random) Examples
• How would you improve the slides? • How would you advise the presenter?
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A (Few Words) of Caution “PowerPoint is a competent slide
manager and projector. But rather than supplementing a presentation, it has become a substitute for it. Such misuse ignores the most important rule of speaking: Respect your audience.”
Edward Tufte 2003