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ACCELERATIONIN THE ERA OF
CHAOS & CHANGE
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IGOR BEUKER EARLY STAGE EXPLORER KICKED OUT OF PRO FOOTBALL EXPELLED FROM COLLEGE
PROFESSIONAL TROUBLEMAKER ENTREPRENEUR | INVESTOR
@IGORBEUKER
SPEAKER | TRENDWATCHER
IGORBEUKER.COM
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SCIENCE FICTION
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SCIENCE FICTION
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“WELCOME TO A VUCA WORLD.”
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“MOVING FROM INNOVATION TO INDUSTRIALIZATION HAS BEEN OUR CHALLENGE SINCE THE STONE AGE.”
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SPOKEN LANGUAGENOMADIC SOCIETY
200,000 YEARS AGO
HUMANITY’S DISRUPTIVE INFORMATION TECHNOLOGY TIMELINE
WRITTEN LANGUAGESTORE & SHARE INFO
5,000 YEARS AGO
PRINTING PRESS MASS COMMUNICATION
THE INTERNET UNCONTROLLED MEDIA
19951439, GUTENBERG
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INDUSTRY 4.0 A CRUCIAL MOMENT IN HISTORY
TURNING POINT FOR OUR WORLD
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BIGGERTHAN THE INTERNET
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CRYPTO - BLOCKCHAIN
SHARING ECONOMY
BIG-DATA3D – 4D PRINTING
SELF-DRIVING CARS
IOT
DRONESAR – VR – MR
CIRCULAR ECONOMY
SMART EVERYTHING
ROBOTS – AI
BIO – NANO TECH
E-COMMERCE
TOMORROW’S TECH & TRENDS
GLOBALIZATION
SILVER GENERATION
MILLENNIALS
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OUTSIDE YOUR COMFORT ZONE IS WHERE THE MAGIC HAPPENS
2%
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DIGITAL DARWINISMTHIS TIME IT’S A REVOLUTION THEORY
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“ADVERTISING MAY WIN QUARTERS, INNOVATION WINS DECADES.”-- MAD MEN vs. MATH MEN --
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LINEAR MINDS, TECH IGNORANT
SIXTH SENSE, RADICAL VISION
CORPORATE POLITICS, RISK AVERSE TALENT ATTRACTION, RISK TAKING
WAIT FOR CASE STUDIES ARE THE NEW CASE STUDY
RELY ON IBM, MCKINSEY
R&D, BACKWARD-LOOKING RESEARCH TREND FORESIGHTS, HYPE CYCLES
NON LINEAR MINDS, TECH-SAVVY
SHORT TERM, PROFIT LONG TERM, PURPOSE
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“CONCERN OVER THE THREAT OF NEW TECHNOLOGIES IS OVERSTATED.” -- BLOCKBUSTER ANALYST REPORT, 1999 --
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IF THEY HAD UNDERSTOOD THE TRENDS THEY COULD HAVE LAUNCHED INSTAGRAM
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6310
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IF NOKIA WAS REALLY INTO CONNECTING PEOPLE THEY SHOULD HAVE INVENTED FACEBOOK
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RETAIL LIKE IT’S 1999WHY SUCH A LONG, PAINFUL PERIOD OF DENIAL
BEFORE THEY REALLY ACCEPT IT’S ADAPT OR DIE?
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THE AMAZON-EFFECT OR LACK OF CUSTOMER CENTRICITY?
KNOW ONLY 30% OF YOUR CUSTOMERS? GOOD LUCK WITH CRM & OMNICHANNEL
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RISE OF OWNER AUTHENTICITY?
RISE OF UNPROFESSIONALISM?
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THE ART OF MAKING SOMEONE FEEL AT HOME
WHAT DO HOSPITALITY UNIVERSITIES TEACH US?
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NO ONE WAS EVER FIRED FOR HIRING IBM. OR MCKINSEY WE OPTIMIZE OUR ASS-COVERING, NOT OUR DIGITAL STRATEGY
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FORTUNE 500 LIFE EXPECTANCY 75 YEARS 15 YEARS 10 YEARS
1950 2010 2025
GROWTH BYENTERING ANEW BUSINESS
95% FAILS 99% FAILS
CHAOS CREATES PREDICTABLE OPPORTUNITIES
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CONTENT
RETURN ON INVESTMENT
THE ROI OF INNOVATION
RISK OF INACTION
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NO SKILL
THE WILLINGNESS TO EXPLOIT CHAOS & CHANGE IS ABOUT COMPANY CULTURE AND PEOPLE *
SKILL
WILL NO WILL
* INNOVATION IS A CULTURE, NOT A DEPARTMENT!
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EXPLORE TRENDS THROUGH A MATH MAN LENS
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MINI SCREENAGERS HYPERCONNECTED ALWAYS-ON TECH NINJAS
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GUYS! WE ARE GOING ON A SUMMER HOLIDAY
IS THERE Wi-Fi?
YEAH Wi-Fi!
DEFINITELY NEED Wi-Fi
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MILLENNIAL ATTENTION SPAN? 8 SECONDS
A GOLDFISH CAN FOCUS 9
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TECH CHANGES BEHAVIOR DIGITAL NARCISSISM, SOCIAL STATUS & SELFIES
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JACK MA VISION SELFIE AS A PAYMENT SYSTEM
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$25.3 BILLION IN 24 HOURS, ALIBABA SINGLES DAY 2017
> 1 BILLION PARCELS, > 80% ON A MOBILE PHONE
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AMSTERDAM, 5 DECEMBER 2018
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E-COMMERCE GO BIG, GO NICHE OR GO HOME
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3D PRINTING DISRUPTING REVOLUTION
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50% OF MANUFACTURING OUTPUT IS 3D PRINTED BY 2040
SLASHING INTERNATIONAL TRADE & LOGISTICS IN HALF
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CONNECTED, ELECTRIC, AUTONOMOUS CARS
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SMART CITIES
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SUSTAINABLE CITIES
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VOICE IS BACK. THE NEXT BIG GATEWAY
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ROBOTS & AI
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TRUMP IS BUILDING A WALL BILL GATES SAYS ROBOT TAX
“ANYTHING THAT IS ROUTINE OR REPETITIVE WILL BE AUTOMATED”
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ROI ECOSYSTEMPOE MEDIA OWNED
Websites / Mobile Apps Newsletters / Magazines CRM / Customer ServiceBlogs / Social Pages Communities
Packaging, PlatformsPoP, PoS
EARNEDConsumer Generated MediaWhitepapers & Reports Shares, Likes, CommentsOrganic Search Ratings, Reviews Viral Video ViewsBuzz & PR
WoM, PR, Employees Fans, Ambassadors
PAIDRTV Ads
Video AdsDigital Display
Sponsorship Paid SearchPaid SocialInfluencers
RTV, Online Print, OOH
ARPU & KPI DASHBOARD
SEM
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2018 cloud trendsRISE OF THE PUBLIC, PRIVATE & HYBRID CLOUD
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PUBLIC CLOUD $178 BILLION IN 2018
TO GROW AT A 22% CAGR
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SUMMARY & CONCLUSION
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VUCA WORLD CURIOSITY & LIMITLESS MIND COIN TRENDS? MATH MAN LENS DOMAIN BUSINESS ON THE MOVE
ONLY CONSTANT IS CHANGE WILLINGNESS ABOVE SKILLS INNOVATION = ACCELERATION
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THE SPEED OF INNOVATIONIS VITAL TO INCREASING
COMPETITIVENESS & ACCELERATION
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“OFTEN TIMES INVENTION REQUIRES A LONG TERM WILLINGNESS TO BE MISUNDERSTOOD.”
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“BE NICE TO NERDS…
WE WILL ALL END-UP WORKING FOR ONE.”
J
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