Download - Presentation by Ms. Keth Mardy, MoWA
Review of achievements and constraints for year 2011
Presented by Mme Keth Mardy, MoWA
o ACHIEVEMENTS
o CONSTRAINTS
o CONCLUSION
OUTLINE
INSTITUTIONAL LAUNCH
Over 200 participants
from the Government and
Civil Society attended the
institutional launch on
9 December 2011
MEDIA LAUNCH
Over 30 media
organisations
covered the launch of the
campaign in printed and
audio-visual press
(in Khmer, Chinese, English
and Spanish languages)
PUBLIC LAUNCH
Over 6,000 people
attended the concert in
Takhmao (Kandal)
VISUAL IDENTITY
Logo and tagline identifying the campaign designed,
pre-tested and featured in all elements of the campaign
PARTNERSHIPS
The Good Men campaign is led by the MoWA and involves
more than 15 partners organised in Technical Working
Group (TWG) and Steering Committee (SC)
MASS MEDIA
Teasing and revealing phases materialised
through 8 TV spots (broadcasted 256
times on 4 major TV channels); 8 Radio
announcements (aired 968 times on 6
major Radio stations); 7 posters printed
at 10,000 copies each; Outdoor
advertising (banners); Newsprints
(press and magazine) and
Electronic media (Blogs)
BRANDED MATERIALS
A wide range of materials promoting the campaign have
been produced (T-shirts and caps, key rings,
stickers, pens, bags, pins, pens, folders and DVDs)
VISUAL ARTS
22 artists have been
mobilised and produced
29 pieces of visual art in
relation to the themes of the
campaign
EXHIBITION OF VISUAL ART
The exhibition has already
circulated through
4 provinces and more than
2,000 young people have
been exposed to it
CALENDAR 2012
3,000 calendars produced,
printed and distributed
through the MoWA’s sub-
national levels and NGOs
COMIC BOOKLETS
2 comics booklets, geared
for a low literate audience
are being developed and will
be printed at 10,000 copies
DISTRIBUTION OF MATERIALS
More than 50 % of
materials have already
been distributed through the
MoWA’s Provincial
Departments and District
Offices and NGOs
MONITORING & EVALUATION
1,500 interviews were conducted in Phnom Penh, Kampong Chhnang, Takeo
and Pursat in order to develop a baseline
Draft indicators are being developed
CONSTRAINTS
Difficulties in producing and
agreeing upon messaging,
time constraints & tight
deadlines, difficulties in
outsourcing and managing
external services
With all these results,
it is now time for putting the
campaign into practice
through
SOCIAL MOBILISATION!!!
CONCLUSION
Thank you for
your attention