New Program Development & Launch
Effectively and efficiently deliver new customer products, programs and services, and assess existing solutions that achieve Demand Side Management (DSM) energy savings, improves customer satisfaction, and enhances SCE operational excellence.
2
Portfolio Governance
Solution Analysis and
Quality Assurance
Rates & Programs
R&D Program
Management
Codes and Standards
Project Management
Regulatory Compliance and Support
3rd Party Solicitation
and Evaluation
Product Management
Applied Innovations
SolutionsDevelopment &
Launch
Solutions Management &
Governance
NPD&L Key Functions and Responsibilities
Key Functions:
Key Responsibilities:
SCE Internal Use
New Program Development & Launch
Scope of Products and Services We Review
3SCE Internal Use
Energy Efficiency and
Demand Response
HVAC and Controls
Lighting and Controls
Plug Loads and Electronics
Agricultural and Process Loads
Whole Building Systems/ZNE
Energy Storage
Pricing and Rates
Enhancement to Existing Rates
New Rate or Rate Closure
Regulatory ComplianceBasic Rates (CARE, FERA)
Variable Pricing(PTR, CPP, TOU, RTP)
“Clean” Rates (NEM, Green, PEV)
Energy Services(OOR, Non-Energy billing)
Customer Engagement and Energy Management Tools
Tools/Analytics
Billing & Payment
Bundles (includes pricing, DR, EE)
Business
Data Privacy
SCE reviews and tests new and existing programs, products and services in the following areas:
New Program Development & Launch
Gate 1
Vetting process to reduce volume of ideas to those
with highest potential and
technical feasibility.
Gate 2
Ensure proof of concept, cost effectiveness,
and readiness for development.
Gate 3
Evaluate success of product
demonstration. Ensure
preparation for launch.
Gate 4
Evaluate success of launch.
Ensure stabilization
complete and ready for transfer
to operations.
Gate 5
Periodically re-evaluate product
portfolio and make retirement
decisions.
Gate 0
Ensure products are aligned with
regulatory strategy and plans and/or
corporate initiatives.
Strategy PlanningIdea
Review
Initiation &
Evaluation
Build &
Test
Launch &
StabilizeOperations
Portfolio Governance Benefits:• Enables alignment to strategic goals and objectives
• Creates uniform method and transparency of intake and evaluation
• Informs other departments of upcoming launches and their impacts and prepare appropriately
• Enables gate management through the product development life-cycle
• Allows tracking to goal based launches
Product = an offering to customers that may include tools, technologies, programs & services
Standard Product Development Life-Cycle:
• The standard product development life-cycle provides classic stage gate process driven by statistical data and clear strategic value.
• Functional Integration - Strategically focused product development lifecycle requires broad view and integration with a large number of internal and
enterprise functions including Product Management, Technology Management, Policy Management, Project Management, Change Management, Marketing & Communications, etc. This ensures alignment moving away from silo’d initiatives.
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Establishing a Standard Process
SCE Internal Use
New Program Development & Launch 6SCE Internal Use
Governance Includes All Levels of SCE Management
Note: Alignment with CS Business Planning, Program Management & Planning, in progress
NPD&L Working Team
Sub-Steering Team
Steering Team
Senior Sponsor
Executives Customer ServiceSenior Leadership Team
Director
NPD&L
BCD
Assigned BCD Representatives
CSOD
Assigned CSOD Representatives
CP&S
Assigned CP&S Representatives
IT
Assigned IT Representative
Assigned Representative
NPD&L Product Development Process
Stage / Gate Reviews
REGULATORY
Monthly Meetings
Monthly Meeting
Weekly Meeting
SUPPORT:
(as needed)
Law
HR
Corp Com
SUPPLY MANAGEMENT
Assigned Representative
FINANCE
Assigned Representative
New Program Development & Launch
Gate 0
Gate 1
Gate 2
Gate 3
Gate 4
Idea Review
Initiation & Evaluation
Build & Test
Launch & Stabilize
Operations
• Idea/Intake Form• Prelim. Cost/Benefit• Estimated Budget & Funding
• Test Results• Charter• Business Case• IT approval (SCE)
• Revised Budget & Resources
• ScoreCard (SCE)
• Pilot/Test Results• Solution Codes• Workpaper
• Policy/Procedure Documentation
• Project/Launch Plan
• Launch Report (SCE) • Stabilization Criteria (SCE)
• Operation Report (SCE) • Handoff Criteria (SCE)
Gate 0 Reviews: 207Accepted: 73% (151) Rejected: 27% (56)
Gate 1 Reviews: 157Accepted: 84% (132) Rejected: 16% (25)
Gate 2 Reviews: 80Accepted: 94% (75)
Rejected: 6% (5)
Gate 3 Reviews: 49 Accepted: 98% (48)
Rejected: 2% (1)
Gate 4 Reviews: 18 Accepted: 100% (16)
Rejected: (0)
Gate Activity 2014
2014 Total Intake: 292
Existing Projects (2013 & Prior): 39New Submissions (2014): 253
01.2015
Pending Gate Assignment & Review: 50
Total Projects Approved: 52%
Total Projects Rejected: 30%
Internal Use OnlyNPD&L 2014 Intake Process Summary
2014 Totals: 52% Approved, 30% Rejected 17% Pending, 1% Completed/Closed
7SCE Internal Use
New Program Development & Launch 8SCE Internal Use
Intake Process overview for new
customer programs, products, and
services.
From Idea to Launch
New Program Development & Launch
Reaching the Customer • SCE must be able to create plans and programs utilizing both the “utility” and “3rd Party”
pathways to reach customers. This will ensure customers have the ability to choose the tool or solution that meets their needs.
• Leveraging both pathways provides SCE with additional functionality that can enhance energy reliability, reduce the time required for DR events, and can help improve power quality for the consumer.
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Edison SmartConnectMeter
3rd Party Cloud
Zig
Bee
/SEP
Inte
rface
Customer Router or
Device
Proprietary Protocol
OpenProtocol
Open Protocol
Uti
lity
Pat
h(o
ne
wa
y) Io
TP
ath(tw
o w
ay)
New Program Development & Launch
IOU
SCE DRAS Server
Calls DREvent
Controls
HVAC System
3rd Party Server
Controls
HVAC System
Controls
Wi-FiRouter
OpenADR 2.0 (To/From SCE)
Home 1
Home 2
Home 3, etc.
Wi-FiRouter
Wi-FiRouter
WWW
Proprietary internet(To/From server to thermostats/gateway)
Home AutomationGateway
Thermostats
Thermostats
Architecture
New Program Development & Launch
Mass Market: Third Party Load Control
• Objective 2014: Evaluate residential load reduction, leveraging cloud service connection with Smart Thermostats Increase cost effectiveness of existing programs such as SCE’s Save Power Day Reduce load per SONGS Demand Response (DR) mitigation (CPUC A.12-12-017) Enable 3rd parties to evaluate potential of residential DR aggregation market
• Business Drivers Utilize existing customer base to eliminate equipment & installation costs 3rd party performs all marketing for a nominal $20 acquisition fee per customer SCE leverages its existing commercial OpenADR event notification process Leverage SmartConnect meters to enable pay-for-performance incentive
• Costs Customer: $100-$249 for Smart Thermostat with connected cloud service Estimated SCE cost < $80/kW and a Total Resource Cost ratio of over 1.5*
• Benefits Provide up to 0.75kW peak shaving per customer using current rate structure Each dollar invested could return 2-3 times kWh reduced vs. similar driven programs Over 10% take rate after a single touch point Supports SCE’s stated goal to promote open standards (i.e. OpenADR) Additional cost effectiveness identified through modification of current tariff
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* 0.9 TRC or greater is typically required – this anticipated rating is the highest of all SCE’s residential DR programs
SCE Internal Use
New Program Development & Launch
Opportunities: Large / Commercial CustomersLooking at New Ways to Provide Savings (C&I). Energy efficiency and savings potential is expanding beyond the traditional areas of opportunity.
14SCE Internal Use
Energy Management
• EMS & HVAC
• Retrofits
• Lighting
• Zero-net Energy
• Building Efficiency
Transportation Electrification
• Work Place Charging
• Vehicle to Grid –Demand Response & Energy Storage
Data & Analytics
• First Fuel
• Enhanced Energy Advisory and Audit Tools
Quality & Reliability
• Renewable Energy
• Energy Storage
• Power Quality
New technologies have created new opportunities
New Program Development & Launch
Small Commercial Study
15SCE Internal Use
Why Small Commercial?
• Historically underserved market No assigned account managers
Programs focused on large C&I and Residential
• Defaulted to Time of Use (TOU) rates last year
• Moving to Critical Peak Pricing (CPP) in 2017
• More than 400,000 small business customers in SCE territory
• Large concentration in SONGS mitigation area Over 16,000 Commercial GS-1 in Johanna/Santiago
New Program Development & Launch
Small Commercial Study
Objectives:
• Identify low cost, easy to understand solutions
• Demonstrate viability of cloud based solutions
• Determine existing technology that may be leveraged
• Test DR parameters (response time, event duration, locational dispatch, etc.) to define a future cost effective program that balances grid needs with customer impact
• Utilize OpenADR 2.0b
16SCE Internal Use
New Program Development & Launch 19
Connecting with customers in an evolving energy landscapeLeveraging cloud services for the home, health and security will be key for utilities to better engage customers, enable DR and energy efficiency programs and services, and help keep costs low.
Consumer Electronics Food Chain
Chip Set
Manufacturers
Original
Design
Manufacturer
Original
Equipment
ManufacturerCustomer
Service
Provider or
Retailer
New products and technologies are capitalizing on cloud-based services & capabilities at variety of levels (from design to aftermarket).
Nest
Lowes
iControlNestArrayentAyala
Sercomm
LowesHoneywell
Solar City
Whirlpool
Broadcom Time
Warner
SCE Internal Use
New Program Development & Launch
Utilities have options…• Partnership will allow utilities to achieve efficiency and
grid reliability goals
• Attain utility goals while preserving affordability
• Enables innovative customer solutions
• Enhances customer engagement and preserves the customer relationship
Utility Silo3rd Party Control Shared Partnership
SCE Internal Use 20
New Program Development & Launch 21
Executing the partnership – important considerations
• Balancing information sharing and customer privacy Data governance, strategy, ownership
Compliance
• Open communication standards enables the marketplace OpenADR
ESPI / Green Button Connect My Data
• Embrace partnership Co-branding and co-marketing
Improve business development
Measured risk taking
SCE “Customer” First Fuel Audit
SCE Internal Use