Download - Project concept & Media strategy
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Project concept &Media strategy
I’m Blue
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Index• Reminder• The concept• Media strategy• What’s next
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ReminderThemes:
Enjoying the chaos
&
Honour the old
respect the newTarget group:
All citizens of Delft
Motto’s:
-Everyone contributes individual to a whole
-Creating solidarity
-Low individual effort
-Create new history, respecting the old
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The concept- Using bricks as a canvas
- Delft residence can customize their very own piece of Delft that is here to stay
- Creating a place/area that becomes a iconic area near the ‘spoorzone’
- Adding your Delft identity
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The place
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New details QR-code on brick
-Incorporate extra information with customization
- Used to register position of bricks in structure
Small exhibitions
-Cover time, keep enthusiasm
- Taylor exhibition events to neighborhood
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• 5 phases• Start based on curiosity• Using different media to reach
whole target group
Media strategy
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The tease
• Glue bricks• Activate
newspapers• Project
name arises• Pre website
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The confession• Last glued stones revere to real
website• Explain project• Invite to join• Stay informed• Follow own brick• Events start
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What’s next
• Detailing of different phases (especially the tease)
• Estimate costs• Decide different website options• Visualization
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