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SIP REPORTBY
RAHUL BAMAL
CONTENTS INDUSTRY PROFILE INTRODUCTION TO BS ORGANISATIONAL STRUCTURE COMPETITOR OF BS TOP PLAYERS PRODUCT PROFILE SWOT ANALYSIS PRICE LIST OF BUSINESS NEWS PAPER RESEARCH METHODOLOGY RESEARCH OBJECTIVE LIMITATIONS RESEARCH DESIGN TARGET AUDIENCE DATA ANALYSIS & FINDINGS FINDINGS RECOMMENDATIONS CONCLUSION
SUMMER INTERNSHIP PROJECT
ON
“The CRITERIA USED BY THE CONSUMERS IN SELECTION OF
FINANCIAL NEWSPAPER”
INDUSTRY PROFILE Type: Privately Held Industry Type: Print media (Newspapers) Headquarters: Bombay, India Key People: Mr. T. N Ninan (Chairman) Web site: www.business-standard.com No of Employees: 610 Employees.
INTRODUCTION TO BS
Business Standard is a financial news paper from Business Standard Ltd (BSL). It is published in three languages (English, Hindi and Guajarati) from 13 centers in India.
Business Standard sells 210,000 copies daily in English, mostly to the business and policy-making elite. Its Hindi edition sells 53,000 copies.
BSL publishes several periodicals, including BS Motoring, Indian Management, Asian Management Review.
ORGANISATIONAL STRUCTUREMR T.N NINAN
Chairperson & ED
MR A.K BHATTACHARYAEditor
MR ALOK AGARWALCEO
MR SHIVENDRA GUPTAExecutive VP Finance
MISS AKILA URANKARPresident
MR VIJAY KADUVP Circulation
COMPETITOR OF BS
NEWSPAPERS PUBLICATIONS
Times of India Living MediaHindustan Times Delhi PressThe Hindu Cyber MediaIndian Express Business India Group
PRODUCT PROFILE VALUE ADD-ONS FOR READERS
Weekly supplements: Smart Investor (Monday)- Serves as an investment guide Strategist (Tuesday) – Covers issues around management &
marketing Weekend (Saturday) – Feature on lifestyle, personalities and also has
a page devoted to Motoring. Business Standard is the only Business newspaper which gives 1 magazines
free every month. ( with subscription offer) Motoring - A complete Car & Bike magazine.Annual magazines and reports The Fund Manager - Covers the high points and performances of
Mutual Funds. The Billionaire Club – Listing of India’s richest businessmen and
executives. Banking Annual – Performances of the banking sector. BS 1000 – A guide to India’s top 1000 companies
SWOT ANALYSIS
OPPURTUNITIESFORIEGN TIE UP WITH FINANCIAL TIMES LONDON
THREATSHIGH COMPETITIONLOW MARKET
SWOT
PRICE LIST OF BUSINESS NEWS PAPER
DAY-
NAME-
MON TUES WED THURS FRI SAT SUN
BS 4.00 4.00 4.00 4.00 4.00 5.00 8.00
ET 2.50 2.50 2.50 2.50 2.50 10.00 10.00
FE 4.00 4.00 4.00 4.00 4.00 6.00 8.00
BL 4.00 4.00 4.00 4.00 4.00 4.00 4.00
MINT 3.00 3.00 3.00 3.00 3.00 3.00 0.00
RESEARCH OBJECTIVE
To penetrate the market or MARKET DEVELOPMENT.
“To identify the criteria to be considered for the development of the product “product development.
LIMITATIONS The collection of primary data is
difficult and sometimes the question of non-response arises because the people may not like to disclose the information.
Respondents to whom we questioned about the product did not take the survey seriously and answered the questions just for the sake of answering.
Area of the project is limited to Delhi NCR only so the conclusion may be biased.
RESEARCH DESIGN
Research: Qualitative and Quantitative
Data:Primary Data: Through personal interaction & By
Questionnaires .Secondary Data: Company website etc.Research Approach: Survey method.Research Instrument: Questionnaire.Type of Questionnaire: Structured.Type of Questions: Close-ended and open-ended questions.Sample Size – 100.Location – Delhi, NCR.
TARGET AUDIENCE
Corporate executives Investors and Stock brokers Businessmen Bankers Management students and
professors Chartered Accountants & other
Professionals Students
DATA ANALYSIS
Q.1) Do you read financial daily? • Yes ( ) No ( )
TOTAL 100 100
Frequency Percentage
Yes 69 69
No 31 31
69%
31%
percentage
yes no
Q.2) How frequent you read financial daily? • Regularly ( ) Occasionally ( )
TOTAL 100 100
Frequency Percentage
Regularly 70 70
Occasionally 30 30
70%
30%
Chart Title
Regularly Occasionally
Q.3) Which Financial Newspaper you Prefer The Most ?
Newspaper Frequency Percentage
Economic Times 47 47
Business Standard 30 30
Business Line 12 12
Financial Express 07 07
Mint 04 04
47%
30%
12%7% 4%
Economic Times Business StandardBusiness Line Financial ExpressMint
Q.4) Why do you refer a particular newspaper(s)?
Frequency Percentage
Simple Language 5 5
Financial News 22 22
Quality 26 26
Authentic News 20 20
Authentic News & Quality
10 10
Financial News & Quality
17 17
5%22%
27%20%
10%17%
Frequency
Simple Language Financial News QualityAuthentic News Authentic News & Quality Financial News & Quality
Q.5) Do you purchase business daily at a normal price or under any scheme?
On Normal Price ( ) Under Scheme ( )
Frequency Percentage
Normal Price 78 78
Under Scheme 22 22
78%
22%
Percentage
Normal Price Under Scheme
Q.6) If you are given any discount on the yearly subscription of financial newspaper then which newspaper you will subscribe?
Frequency PercentageET 49 49BS 21 21FE 10 10
BL 8 8MINT 7 7ET,FE & BS
5 5
FINDINGS I came to know about the preference of customers
after doing the activity of market tapping.
T he supplements of BS are fairly popular amongst target audience which is good for the brand.
Business standard is the second most preferred newspaper in the areas surveyed.
Most of the readers agree that the language used in BS is simple for them.
Some clients said that whatever hidden news shown by ET those news are not covered by BS.
Service problem is the main problem with BS, because in our survey I met so many people who did not get news paper on daily basis.
RECOMMENDATIONS To increase the news on IT and Information in much more detail. To Increase the number of centers from where the news paper is
available. To Increase the font size of stock detail. Give more job related advertisements. Improve print quality. Come up with new creative advertisements. Build proper positioning in the minds of the readers. Give certain small vouchers package at the time of any other
festivals. Service check calls at regular intervals. Publishing their Club and giving membership to regular
customers. Make some events with corporate to spread awareness of BS The company should do frequent analysis of the
competitors etc.
CONCLUSION The reader who is loyal to their financial daily but they
also read another financial daily to get information. So I
put them in loyal category. These people are 10.5% in our survey.
T he reader who are not loyal to any particular financial daily and switch to any financial daily if any come with discount and gifts. I put them as Switcher. I found such readers are 21.5% in our survey. I can say that these readers are price sensitive
I found that among sample reader 56.82% believe that T he Economic Times has most understandable language. Reader who believe that Business Standard has most understandable language are 38.64% and reader who
vote their believe about Financial Express are 4.54%.
WEBLIOGRAPHY • SEARCH ENGINE:
www.google.com • WEBSITE: www.business-standard.com www.wikipedia.com www.afaqs.com www.fair.org www.rediff.com Training Kit Provided by the Business Standard.
THANK YOU